Get to Know Us
Who We Are
At The Spruce, we offer practical, real-life tips and inspiration to help you create your best home. From decorating and gardening advice, to entertaining and home repair how-to’s, The Spruce can show you how. We help more than 30 million users each month find the information they need to retile their bathroom, update their decor, grow their garden, or simply tackle a to-do list. Our 20-year-strong library of more than 14,000 pieces of content helps you spruce up your space, spruce up your yard and spruce up your home.
The Spruce is part of The Spruce family of sites, including The Spruce Eats, The Spruce Pets and The Spruce Crafts, covering home decor, home repair, recipes, cooking techniques, pets and crafts. The Spruce brand is one of the top 10 largest lifestyle properties online according to comScore, a leading Internet measurement company. Our more than 45 expert writers have extensive backgrounds and expertise in their topics, including professional contractors, landscapers, chefs, cookbook authors, registered vet technicians, and well known crafting bloggers.
All of our writers were carefully chosen for their extensive experience in their subject areas.
Meet Some of Our Writers
David Beaulieu has been writing for The Spruce since its launch in 2017 and spent 10 years working in nurseries before he started writing about gardening full time.
Prior to joining The Spruce, David spent more than 15 years writing about landscaping and gardening for About.com. He has been interviewed by numerous publications such as Woman’s World and American Way and was a regular contributor to Do!, the home and garden magazine published by Highbury House. David has also appeared on "Ask Andrea," the nationally syndicated radio show targeted to do-it-yourself home and garden enthusiasts.
David earned his BA and Masters in Classics from the University of Massachusetts at Amherst.
Lee Wallender has been remodeling homes since 2000 and has been writing for The Spruce since its inception in 2017.
Prior to the debut of The Spruce, Lee provided home improvement advice for About.com readers and do-it-yourselfers for more than twelve years. Lee has been cited in numerous publications including Toolmonger, Chicago Tribune, Cleveland Plain Dealer, Huffington Post, and The Day. His articles have appeared on ABC News, New Orleans Advocate, Cape Cod, The Good Men Project, and Fix.com. As a legal affairs consultant, he has provided advice on home remodeling safety matters.
Lee earned a BA in English Language and Literature from California Lutheran University and a Masters in Creative Writing from the University of Southern Mississippi.
Shelby Deering has been writing about lifestyle topics, including home decor, for more than 13 years. In addition to The Spruce, her work has been featured in a number of national publications including Country Living, Apartment Therapy, and Architectural Digest. Prior to starting her freelance writing career full time, Shelby spent 7 years as an editor at American Girl magazine.
She earned her Bachelor’s degree in English from Ripon College and her Master’s in Journalism from the University of Wisconsin-Madison.
Carly Totten has been working in the wedding industry for over seven years, first as a writer, researcher and event coordinator and now as a professional wedding planner based in the Philadelphia area. When she’s not helping couples plan their special day, Carly writes about wedding trends for Philadelphia Wedding Magazine, The Huffington Post, and WeddingWire.
Carly earned her BA in Journalism, Public Relations and Event Planning from Rider University.
At The Spruce, we take great pride in the quality of our content. Our writers create original, accurate, engaging content that is free of ethical concerns or conflicts. If you ever come across an article that you think needs to be improved, please reach out by emailing firstname.lastname@example.org.
Our product reviews are independent and based on research and product testing — if you visit links within our content, we may receive commissions from your purchases, but we never receive any compensation or consideration for the content of our recommendations. Learn more about our review process here.
Our editorial team has extensive category experience and have worked at leading publications and websites in their field.
Prior to joining Dotdash in 2018, Mélanie was the Chief Editorial Director of Thought Catalog, where she led all content initiatives and managed strategic partnerships.
Mélanie has 15 years of experience creating, managing, and publishing lifestyle content across platforms. She has worked as a producer and writer for brands including MTV, Vanity Fair, Elle, New York Magazine, The Atlantic, Cosmopolitan, Salon, Esquire, and iHeartRadio.
She earned a B.A. in Political Economy from Georgetown University.
Allison is the editorial director for The Spruce, The Spruce Pets and The Spruce Crafts. She joined the company in 2012.
Previously, she worked as a home and registry editor at Brides.com, where she reported on interior design trends and edited their Webby Award-nominated blog.
She started her career in print media at Condé Nast’s Brides New York magazine, where much of her work focused on fact-checking articles and interviews for accuracy.
She studied at New York University, and graduated with a degree in journalism.
Senior Product Manager
Alison is the Senior Product Manager for The Spruce family of brands and joined the company in 2018.
Prior to joining Dotdash, Alison worked as product manager at MyRecipes.com and CookingLight.com.
She first began her career in product management at Time Inc. in the lifestyle media group working on Health.com.
She studied at Lehigh University, graduating with a B.A. in journalism and global studies.
Sami is an editor for The Spruce and The Spruce Pets and joined the company in April 2019.
Before joining Dotdash, Sami worked as senior editor at Swirled, where she led the website’s multi-newsletter strategy and edited lifestyle content.
She first began her career at O, The Oprah Magazine as a web producer.
She studied at Penn State University and graduated with a B.A. in journalism and English literature.
Melissa is an associate editor for The Spruce and The Spruce Crafts. She joined the company in February 2019.
Previously, she worked as the editorial coordinator for College Fashionista at Clique Media Group. There she oversaw the editorial internship program, managed the site’s editorial calendar and posting schedule, and created original graphics for articles.
Her career started in Portland, OR, as an assistant wedding planner for Kelsey Timberlake Events where she ran the blog and designed websites for clients. She has also acted as social media lead for West Elm.
She received her B.S. in journalism from the University of Oregon.
The Spruce is part of the Dotdash publishing family. For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the Internet according to comScore, a leading Internet measurement company, and reach more than 30% of the U.S. population every month. Our brands collectively have won more than 20 industry awards in the last year alone and, most recently, Dotdash was named Publisher of the Year by Digiday, a leading industry publication.
Here is an overview of our properties:
Verywell (Health and Wellness): The Verywell family of brands, including Verywell Health, Verywell Fit, Verywell Family, and Verywell Mind, take a human approach to health and wellness content and are a welcome alternative to hyper-clinical health sites. More than 39 million people use Verywell sites each month to feel better and be healthier.
The Spruce (Home and Food): The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts combine inspiration with how-to advice to help users create homes they love. Collectively, The Spruce sites reach nearly 28 million people each month.
The Balance (Personal Finance): The Balance family of brands, including The Balance, The Balance Careers, and The Balance Small Business, deliver clear, practical, and straightforward personal financial advice to nearly 21 million people each month.
Investopedia (Investing and Financial Education): Investopedia helps investors understand financial concepts, improve investing skills, and learn how to manage their money. Investopedia reaches nearly 11 million people each month.
Lifewire (Tech): Lifewire provides helpful, actionable tech tips, advice, and answers, without confusing jargon. Lifewire helps nearly 10 million people each month get the most out of their technology.
Byrdie (Beauty): Byrdie is dedicated to all things beauty, inside and out. From hair and makeup to health and wellness, Byrdie takes a fresh, no-nonsense approach to feeling and looking your best. Byrdie reaches nearly four million people each month.
MyDomaine (Lifestyle): MyDomaine makes an aspirational life achievable—and affordable—with curated home-design inspiration, quick and fresh recipes, and healthy relationship advice that awaken a life well lived. MyDomaine reaches 2.5 million people each month.
Brides (Lifestyle): Brides inspires and guides our nearly 4M monthly users as they make decisions from pre-engagement through the honeymoon. Brides is committed to bringing you an inclusive look at the world of weddings, with every type of couple, every type of wedding, and every type of celebration.
TripSavvy (Travel): TripSavvy delivers curated expert advice for family and vacation travelers. We help over eight million people each month have the best travel experiences.
ThoughtCo (Education and Information): ThoughtCo is one of the largest and most comprehensive learning, information, and education sites online. ThoughtCo helps 12.5 million people a month become lifelong learners.
Source: comScore, January 2019 US
Read about Dotdash and our family of brands in the news.
Meet Our Senior Management Team
Chief Executive Officer
Neil Vogel is CEO of Dotdash, having assumed the role in April 2013.
Prior to joining Dotdash, Neil was the Founder and CEO of Recognition Media, a creator and producer of award shows and media properties for digital, creative, and advertising communities including the Webby Awards, The Telly Awards, and Internet Week New York and Europe.
Before starting Recognition Media, Neil was Chief Corporate Development Officer at Alloy Media + Marketing, a digital content and marketing services company focused on the teen and youth market. Neil also serves as a venture partner at FirstMark Capital.
Neil received a B.S. in Finance from the Wharton School of Business at the University of Pennsylvania.
Chief Financial Officer & Head of Strategy
Tim is the Chief Financial Officer of Dotdash and joined the company in January 2015. Prior to joining About.com, Tim was CFO of Axial, an online professional network that helps entrepreneurs and small businesses access capital.
Tim spent more than a decade with American Express where he was a Senior Vice President of Finance and Operations at Vente Privee USA, an e-commerce joint venture between American Express and Vente-Privee Europe. Tim spent the majority of his time at American Express as a Vice President in the Corporate Development Group where he sourced, executed and monitored equity investments and M&A transactions supporting all of Amex’s global business lines.
Tim started his career in middle market investment banking at Ladenburg Thalmann and prior to that in private equity at Wade Capital. Tim graduated from the University of Virginia with a Bachelor of Science degree in Commerce and lives in New York City with his wife and twin daughters.
Chief Operating Officer
Alex Ellerson is the Chief Operating Officer for Dotdash.
Before joining Dotdash, Alex served as the General Counsel & Chief Operating Officer at Howcast, a leading producer of high-quality, low-cost, online how-to videos. Prior to joining Howcast, Alex was the Head of Entertainment and Premium Content Partnerships for Google Video and YouTube, and earlier, a General Manager and Senior Director of Business Development at Yahoo! (working on both Yahoo’s Media and Entertainment and Search teams).
He was also the COO & General Counsel for CMJ (host of the annual CMJ Music Marathon conference), an Associate at the law firm of Cravath, Swaine & Moore, and a law clerk to The Honorable Amalya L. Kearse (U.S. Court of Appeals for the Second Circuit).
Alex holds a JD from Columbia University School of Law and a Bachelor of Arts degree from Swarthmore College. He is also a member of the Planning Committee of the New York Chapter of The Copyright Society of the USA.
Chief Technology Officer
Nabil Ahmad is the Chief Technology Officer for Dotdash. Before joining the company in 2013, Nabil worked at Barnes & Noble serving as the head of technology for BarnesAndNoble.com. A career long engineer, Nabil’s experience includes consulting during the dotcom boom, working at healthcare services and media companies, and being the first employee and head of technology at Kwiry Inc., a venture-backed mobile startup.
Nabil received his B.A. in Molecular Cell Biology, with emphasis in Cell Developmental Biology, from the University of California at Berkeley.
President of Advertising & Partnerships
Andrew Gorenstein is President of Advertising & Partnerships for Dotdash and joined the company in December 2016. Before joining Dotdash, Andrew held executive roles as the President of Media & Advertising and Chief Revenue Officer for Gawker Media, where he led the revenue team and created an award-winning product suite to sell across their multiple vertical brands. Prior to Gawker Media, Andrew held sales leadership roles at Condé Nast and Forbes.
Andrew has worked aggressively to accelerate, and ultimately redefine and align the relationship between advertisers, brands and publishers. In 2013, Andrew was named one of AdAge’s 40 under 40.
Andrew received his Bachelor’s degree in History from Boston University.
Tory Brangham is Senior Vice President of Commerce at Dotdash, having assumed the role in May 2017.
Previously, Tory worked as a Director of Merchandising at Quidsi/Amazon as well as Managing Director of iVillage/iVillage UK. Tory brings over two decades of experience in ecommerce and editorial content. During her tenure at Amazon, Tory oversaw a variety of businesses including children’s apparel, toys, and pets. The clothing/soft goods category, launched from scratch, grew to over $30MM in revenue in just two years.
Tory initially joined Dotdash as General Manager of The Spruce, overseeing the development and launch of the site, which is now one of the largest home and food sites on the Internet.
Dr. Jon Roberts
President Dotdash Finance
Dr. Jon Roberts oversees the finance media properties at Dotdash (Investopedia and The Balance). He has been with Dotdash since 2013 and previously held roles as Chief Innovation Officer and Head of Data Science, where he derived insights from more than 20 years of Internet data across thousands of topics. Prior to joining Dotdash, Jon spent 10 years as a theoretical physicist focused on making dark matter predictions for the hadron collider at CERN, and cosmic ray predictions for the AMS detector on the space station. He also worked on the Pierre Auger telescope in Argentina.
Dr. Roberts received his Ph.D at the University of Southampton and his M.A. from the University of Oxford.
Vice President, Communications
Meredith Worsham is Vice President of Communications for Dotdash. Meredith has been with the company for nearly ten years, working her way up from Account Coordinator to now Vice President, where she oversees media relations, strategy development, internal and external communications and special events for one of the fastest-growing digital media companies and its vertical brands.
Previously, Meredith held various public relations roles at MSL, a leading PR Agency in New York, and worked on health accounts including Sanofi Aventis, Allergan and Phillips Healthcare.
Meredith holds a BA in Communications with a minor in History from Elon University in North Carolina.
Senior Vice President, Site Hosting & Operations
Rob Brathwaite is Senior Vice President of Operations at Dotdash. He also oversees IAC Publishing global shared services team.
Starting at the company in 1996, he is the longest tenured team member. Robert has been instrumental to bringing about change at Dotdash over the past two decades.
Robert holds both a B.S.c and M.S.c in Information Systems and Management from New York University.
Chief Product Officer
Adam McClean is the Chief Product Officer at Dotdash and joined the company in 2014. Prior to joining the company, he was the Director of Product at Waybetter, Inc. Previously, he held roles at Barnes and Noble and Condé Nast Publications. Adam brings more than a decade of experience in start-ups, e-commerce, and premium publishing to Dotdash.
Adam received a B.A. in Communications from DePauw University.
Tre Jones is the SVP for Marketing at Dotdash. He leads a team of engineers and marketers at Dotdash dedicated to growing our consumer audience through continuous improvement of our content and product.
Prior to Dotdash, Tre was VP of search marketing at Everyday Health. Tre holds a Masters of Business Administration from the NYU Stern School of Business and has a bachelors from the University of North Carolina at Chapel Hill.
Vice President, People
Colleen Gangl is the VP, People of Dotdash, joining the company in 2018.
Colleen brings over 15 years of experience in her field across multiple industries including retail, technology and digital media. At Dotdash she is responsible for all areas of the People function including talent acquisition, talent development, business partnering and people operations. She is dedicated to partnering with her colleagues to cultivate a working environment that allows team members to do their best work.
Colleen received her Masters in Human Resource Management from Rutgers University and has a BA in Art History from the University of Delaware.
SVP, Programmatic Revenue
Sara Badler is SVP Programmatic Revenue at Dotdash and joined the company in February 2018.
Before joining Dotdash, Sara was head of Programmatic Advertising at The New York Times, where she managed a programmatic team globally, focusing on revenue working with direct clients, partners and exchanges.
Sara started her career in Shanghai, China, where she worked in in Ad Tech at JOININ Tech for more than three years specifically focused on programmatic TV. From there, she went on to manage programmatic at Forbes Media and Hearst Corporation. Sara’s focus has always been in Ad Tech both on the publishing side and technology side. She also worked at Turn where she led inventory partnerships across the east coast.
Sara holds a B.A. in American and Women’s Studies from Dickinson College.
SVP, Growth & Content Strategy
Brandon Millard is the Senior Vice President of Growth & Content Strategy for Dotdash and joined the company in April 2015.
Brandon oversees a team of content strategists, growth analysts, editors, illustrators, and photographers dedicated to improving publishing processes and content quality.
Prior to Dotdash, Brandon was the Director of Search Strategy for Ayima, a digital marketing agency, where he led enterprise consulting relationships with large publishers and e-commerce platforms. Brandon has worked in digital marketing and growth for the past 15 years as a startup founder, an in-house leader, and a consultant.
Brandon received a B.S. in Business from Wake Forest University.
General Counsel & Corporate Secretary
Before joining Dotdash, Jeff spent six years at Dow Jones & Company, Inc. where he served as counsel to the digital and print production groups of The Wall Street Journal. Prior to joining Dow Jones, Jeff was an associate attorney at the law firm Morgan, Lewis & Bockius, providing legal counsel to emerging businesses on their financing, intellectual property and general corporate matters.
Jeff holds a JD from the University of Pittsburgh School of Law and a Bachelor of Arts degree in French from San Francisco State University. He is also a member of IAB’s Legal Affairs Council.
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