Home Staging Tips: How to Achieve Winter Buyer Appeal

  • 01 of 03

    Does Your Winter Front Entry Welcome Buyers in Safely?

    Winter Exterior Home
    Ensure your Outdoor Winter Home Isn't Cold & Univinting. Getty Images

    It is often argued that winter is not a good time to sell your house. With everyone busy with holidays and weather making property shopping less appealing, it can be challenging to sell your house during this time. However, on the contrary, fewer homes on the market mean less competition and a better chance of getting an offer. Anyone who is house hunting during cold weather is serious about buying. That’s why we bring you these home staging tips that will help you prepare your home for success and create the required buyer appeal.

    Focus on Winter Curb Appeal & Safety

    Winter outdoor home safety for your visitors should be a top priority. So to ensure that potential buyers can make it to your front door without any slips, make sure to clear the driveway, stairs, and walkways of snow, leaves, and ice. Also, having proper outdoor lighting will help to make your house safer and more attractive to buyers who plan to visit at night. Consider illuminating the way to your front door with a series of path lights or flanking the door with decorative lanterns or sconces.

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  • 02 of 03

    Create a Welcoming Winter Interior Buyers Will Love

    Fireplace welcoming interiors
    Create a welcoming appeal with a fireplace. Getty Images

    Create a Welcoming Interior in Every Room

    A burning fireplace in the living room can be a welcoming sight or area or a plush quilt at the foot of the bed, or a nicely folded throw kept on a chair are just about a few small additions that will help to create a big difference in the way your interiors feels to potential buyers. Just make sure that there is nothing very personal about the accessories such as a monogrammed throw or a customized rug. Also, as winter days are short, dim, and gloomy, be sure that the house is well lighted even for daytime showings.

    Keep Your Home's Temperature Warm

    When it’s cold and freezing outside, potential buyers will be grateful for a place to warm up. Having heated interiors and a place to lounge around will ensure that they spend more time at your home and consider everything in detail. So turn the thermostat up by a couple of degrees or if you have one, light the fire in the fireplace to welcome the visitors. Just make sure not to leave the fire unattended.

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  • 03 of 03

    Try Using Warmer Painted Color Walls for Buyer Appeal

    Warm winter living room
    Use painted color walls to bring in warmth. Getty Images

    Use a Fresh Coat of Paint to Add Warmth

    While a fresh coat of paint is advised at any time of the year, it is very important when it comes to creating winter buyer appeal. Due to bare trees, visitors have a clearer view of your house in colder months than they do in spring or summer. Chipped or faded paint will be visible during these months, so give it a fresh coat if there is a need.

    Use Tasteful Holiday Decor

    For sure a giant inflatable Santa displayed in your front yard can distract potential buyers from your home, but tasteful wintry accents can bring out the best in your property. In fact, as buyers want to be able to envision living in your house, it’s advised to make that vision possible with subtle holiday decorations. Consider a simple wreath on the front door, a centerpiece made of pine cones, and small white lights strung outdoors.   

    Selling your winter home and making it stand out in cold and chilly weather can be a challenge. Use these home staging tips and create a warm and welcoming vision for potential buyers. It will encourage them to spend more time and admire the space with patience. To provide the finishing touch, emphasize on the comfort of your home with inviting and luxurious fabrics such as a silky tablecloth, soft blankets, or plush towels. The idea is to use the weather to your advantage by making the buyers feel warm and comfortable.