Ashley is best known for affordable furniture and their giant HomeStores. Their products are aimed at the budget minded consumer looking for quick delivery. Since their designers have coordinated all collections from major pieces right down to accessories, you can achieve a cohesive look in very little time.
Ashley Furniture Industries do not sell directly to consumers, but through Ashley HomeStores all over the country.
These are franchised, independently owned stores that carry Ashley products exclusively.
You can also find their collections at most neighborhood retail and online stores. Prices and availability may vary slightly from one dealer to another. However, if you don't find a particular Ashley collection at a store, they can usually order for you through catalogs.
When you walk into a giant 45,000 square foot Ashley HomeStore you are struck by the vast variety being offered. On taking a closer look you notice their low prices. Ashley Furniture, the highest selling brand in America, claims quality, style, selection, and service to be its defining characteristics. From its modest beginnings in 1945 as a purveyor of occasional tables and wall units, Ashley Furniture has grown to become the largest home furnishing manufacturer within the industry, and an Ashley HomeStore can be a one stop shop for all your furniture needs.
What to Expect
Although their styles lean more towards the traditional, there is a good variety of contemporary furniture as well. They have also updated some traditional styles to give them a more transitional look.
Ashley's coordinated products allow the buyer to choose from several combinations of furniture with matching materials and finishes for every room.
At an Ashley HomeStore these collections are grouped together, not just as floor displays, but in pricing as well making the selection process somewhat easier if you are looking for budget-friendly furniture. For instance, a coordinated five piece living room set consisting of a sofa, love seat, coffee table and two end tables could display a price tag starting out at very low price.
The company has three divisions: Ashley Case goods, Ashley Upholstery, and Millennium and all Ashley Homestores carry selections from these three groups.
The furniture is of reasonable quality, but not the best. In furniture as in most purchases, you get what you pay for, and this furniture is very budget friendly. It is best suited to those who are making their first home, or have a very tight budget.
The casegoods division consists of dining room sets, bedroom sets, table sets, wall units, storage units, etc.
There is a wide range of selection in price as well as style, color and finishes. Expect to pay anywhere from $300 for a basic three piece table set, to over $4000 for a Millennium set in the higher quality range.
In the upholstery division you will find all sofas, loveseats and sectionals.
As with case goods, there is a wide range of prices and styles available in this section as well.
Although there is a huge selection in styles, they do not take custom orders. You are sure to find something you like from the variety of styles they offer, and they keep adding to the selection. Their sofa groups and sectionals range from traditional to contemporary, in different fabric and leather.
Fabric sofas usually begin at around $500, while leather sofas start at around $700. The prices will vary depending on the retailer.
The Millennium Collection
Millennium is the highest quality that Ashley offers. These pieces are better made using more quality material. A great feature of the Millennium furniture line is that its classic styling that seems to never go out of fashion.
Ashley introduced its own mattresses in 2008, and its mattress brand took off in a big way becoming one of the fastest growing brands.
They have kept abreast of the latest developments in mattresses, including the use of newer technology and materials. Ashley has also kept abreast of environmental trends, and its mattresses carry the CertiPUR-US seal.