Your open house may be the best in your neighborhood but if you don't market it right, no one will know about it. Just like the buzzword for selling is location, location, location, the word for open houses is advertise, advertise, advertise or market your open house to the masses. And when I say advertise, it doesn't have to cost a fortune. There are plenty of ways to get the word out. Yes, some will cost you a bit of money. Remember, you've got to spend money to make money. However, there are plenty of other inexpensive or free ways to spread the word.
How to Use Social Media to Market Your Open House
The growth of the Internet and Social Media sites have changed the way we do so many things, including selling homes and hosting open houses. This is great because it gives sellers and agents more ways to get the word out, often for little or no money. It's critical to learn how to keep up with the changes occurring.
Here are some ways to get the word out, including print, online, and word-of-mouth. Now, your agent might already do most of these, but if you're selling on your own, you'll really need to read this information carefully. If you have an agent, mention ones you particularly like. Some things you can't do as a seller because the source is only accessible by an agent. However, there are other things you can do when selling on your own. To keep it consistent, I am using "you" to refer to those selling on their own, you as the seller working with an agent, and even agents, especially those just starting out, who may be looking for new ideas. Remember, things are done differently in different areas of the country, in different states, and even areas within states. You might pick up some great ideas.
Advertise Your Open House With Print Options
- Advertise in your local paper(s). Many people do still read the real estate section. Many papers will also list the home online. That's one of the first places I look when I want to check out some open houses.
- Post flyers in prominent locations in your area, such as on any bulletin boards in stores that allow it.
- Ask your agent's office to place flyers in the real estate agency's window.
This works if the office is located on a commercial street with lots of shops and sidewalks. I love looking at these.
- Visit local apartment complex offices.
Ask if you can post a flyer and in exchange, you will post their information at your open house.
Look to Online Advertising Options
- Ensure your ad will appear in a corresponding online real estate section (if applicable).
- Jazz up your home's website page for the open house.
- Add the info to Zillow and Trulia and Realtor.Org (for agents only).
- Do a mass emailing (to fellow agents or friends and family) with a link to the home's website.
You could also attach a flyer and ask them to post, or even do both.
- Ask agents or friends if they know anyone currently looking for what you have and if they would like a sneak preview before the open house.
- Use social media sites -- Facebook, Twitter, etcetera.
Ask for help spreading the word.
- Make a page on Facebook for your listing and then add open house details a few weeks before the date.
- Do a search on your favorite search engine and find a list of free sites to list open houses.
Some sites include Craigslist, Yahoo Classifieds, and Google Base. There are many more. Tip: check to see if people in your area are using these sites. If you don't see any listings in your area, then people probably aren't using that one. However, if you see a few listings or ads in your general area, then it might be worth the time to advertise there.
The last thing I want to mention is that the majority of open houses don't lead to a sale. Therefore, go into the open house thinking about it as one piece of the marketing puzzle. Choose tips from these options given that work with your home, area, neighborhood, target buyers, price range, as well as those you or your agent feel comfortable doing or your agent has found to be useful.
Updated by Ronique Gibson - Home Staging Expert