The 9 Best Bath Towels of 2020

Shop for the best bath towels on the market today in a range of prices

Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.

Our Top Picks
"Made from Turkish cotton with a GSM of 700, these plush and absorbent towels are considered the cream of the crop."
"Turkish towels are gaining in popularity for their soft texture, the classic style, and the fact that they're so quick to dry."
"For spa-like luxury from the comfort of your own home, you can't beat these cuddly 820-gram towels from Brooklinen."
"Soft edges and oversized loops make these luxury picks extremely absorbent and soft—and they come in over 60 beautiful colors."
"Made from organic cotton and Lyocell Tencel, these towels are an eco-friendly pick for families who prefer organic products."
"Egyptian cotton is top-notch, and this 1,000-gram pick lives up to the name in texture, softness, and value for your dollar."
"Bright, colorful, and beautiful—these 100 percent Turkish cotton towels will make a statement hanging on your towel rack."
"These microfiber towels can hold up to ten times their weight in water, but only take an hour or two to dry completely."
"Get the perfect towel set for your household made of 100 percent Turkish cotton, plus a generously sized bath mat or bath rug."

At first glance, it may not seem like there’s much to differentiate one bath towel from another. In reality, there are a lot of factors that set them apart, including absorbency, durability, softness, and drying time.

The best bath towels will differ depending on personal preferences, but consider these rules of thumb when buying a new bath towel: Cotton, or cotton-rayon blends, reign supreme when it comes to absorbency and softness. Thicker towels with high GSM (grams per square meter), feel more luxurious, but they’ll also take longer to dry. And if you need something that dries quickly, look for microfiber, but be prepared to compromise that soft, plush feeling.

Here, the best towels for all your household needs.

Best Plush: Frontgate Resort Cotton Bath Towels


When buying bath towels cost can sometimes up the quality factor. These absorbent towels come at a higher price point than most, but many experts and our product tester have ranked these towels as the cream of the crop. They're soft, absorbent, and they come in an array of colors and sizes. Plus, these 100 percent Turkish towels have a GSM of 700, which according to The Company Store means they are in the luxury category of towels.

Many reviewers say that these towels have lasted for many years in their busy households and they continue to come back to shop for more. They come in a towel, sheet, hand towel, washcloth, fingertip towel, and bath rug sizes so you can outfit your whole bathroom. You can also add a monogram for a personalized touch. For those who have a little more to spend or want to make an investment on towels that will last a few years these are your best pick.

"The border isn’t as soft as the rest of the towel and definitely felt a little scratchy on our skin. However, after we washed and dried the towel, the border and other material softened up."—Kimberly Holland, Product Tester

Best Turkish Towel: Parachute Fouta Stripe Towels


Turkish towels or Fouta's are all the rage right now. They get a lot of attention because not only do they look good they are quick-drying so you don't need to worry about mildewy towels. Parachute makes beautiful Foutas that are made of 100 percent Turkish cotton, are highly absorbent and have a minimal style that could work anywhere.

What's great about these Turkish towels is they have a flatweave on one side and then a terry texture on the other, as opposed to most Turkish towels which are just a flatweave. This still gives the user that "bath towel" feel they've become familiar with in a still quick-drying format.

"This bath towel is relatively lightweight without feeling flimsy, so it’s perfect for summer use, warmer climates, or year-round use for those who simply don’t like thick towels. Conversely, those who prefer plush linens may want to check out competitors like Brooklinen."—Karen Tietjen, Product Tester

Best Ultra-Plush: Brooklinen Super-Plush Bath Towels

Very Good

If you are looking for that spa-like luxury experience in the comfort of your own home you might want to opt for an extra-plush towel that feels like wrapping yourself in a cuddly blanket when you get out of the shower. This pick from Brooklinen is made of 820-GSM so it is quite heavy and absorbent. It comes in four different colors and in a set of two, though you can also buy these in a more comprehensive set or in a bath sheet size.

Reviewers comment that these really are that thick and plush. A few have said they take a few washes to get the lint out and some say the drying time on the towel rack and in the dryer can be a bit long. But if you want a plush towel that is pretty much a given.

"Brooklinen’s Super-Plush Bath Towels certainly live up to their name. In fact, wrapping up in one of the brand’s bath towels is almost like cocooning yourself in a blanket, which is great if you’re quick to shiver after jumping out the shower."—Karen Tietjen, Product Tester

Best Luxury: Abyss Super Line Towels

The Portuguese-made Abyss Super Pile Towel isn’t easy on the wallet, but it is heavenly on the skin, reviewers say. It should be a strong contender for anyone who’s willing to spend big on a luxury towel that will last.

Owners say the Abyss Super Pile Towel has a few unique touches that set it apart from other luxury towels, including softly rounded edges and oversized cotton loops that boost softness and absorbency. These towels also start off feeling great—no “break in” period or repeated washings required—and are a relatively hefty 700 GSM, or about 1.5 pounds.

Abyss Super Pile Towels are 28 x 54 inches. They are 100 percent Egyptian cotton and come in a staggering 60 colors, ranging from white, gray, and tan to saturated hues including lime green, hibiscus pink, and peacock blue. They are pre-washed and preshrunk, and some reviewers say they have Abyss towels that are still going strong after several years. Washcloths, fingertip towels, hand towels, and two sizes of bath sheets are also available. 

"Despite its thin build, we were thoroughly impressed by its absorbency. It’s more absorbent than any towel we’ve used in the past."—Sage McHugh, Product Tester

Best Organic: Pottery Barn Tencel Organic Towels

If living an organic lifestyle is important to you and your family you might want to consider using organic cotton towels. Pottery Barn has a plethora of organic towel options that range from relaxing and spa-like (like these) to more patterned varieties.

This towel is made with organic cotton and Lyocell Tencel which uses materials from responsibly managed forests that use 99 percent of all waste so almost everything taken is used to make these. These are also GOTS-certified so you can be sure that the towels you are buying are really organic.

These are constructed with a 500-GSM so they are nice and plush. The colors are a beautiful mix of pale shades that evoke the feel of sea glass. These should be machine washed in warm on the gentle cycle. No harsh chemicals should be used and any face products with chemicals might discolor these.

Best Egyptian: Calla Angel Superior 100 Gram Egyptian Cotton Bath Towel

For a towel that offers extreme softness, extra coverage, and tons of absorbency, reach for these towels from Calla Angel. Made with 1,000 grams of long-staple Egyptian cotton (which gives them their soft texture), these towels are subtly decorated with a simple, chain-like border available in three colors.

Thee towels don't skip on size, either. Measuring 63 x 31 inches, you can wrap them around your body without worrying about freezing the minute you open your bathroom door to cold air. Because they are extra-thick, as well, you'll feel extra snuggly wrapped up after a shower or bath.

Reviewers comment on how much they love these soft, absorbent towels. They say the towels get fluffier with each wash, but keep their absorbency, which is often the trade off to think about when shopping for towels.

Best Color Selection: The Company Store Company Cotton Turkish Cotton Bath Towels

Finding the right color towels to match your bathroom's decor can be a bit of a challenge. Many of the top manufacturers only sell towels in a few limited colors so finding something you have your heart set on can be tiresome. Thankfully The Company Store makes high-quality towels in 24 colors! Go for bold with the sorbet color or evoke your latest beach trip with lagoon—you've got a lot of colors to choose from so you can mix and match if you have multiple bathrooms.

Besides having a stellar color selection these towels have a 620 GSM so they still are plush. They are made of 100 percent Turkish cotton and have a decorative dobby stripping. The Company Store says that these will have to be washed a few times to remove all of the lint, so just be warned.

Best Quick-Drying: FINA Ultra Absorbent Waffle Weave Microfiber Bath Towel

Plush cotton towels feel great on damp skin, but they can take a whole day to dry, especially when left hanging in a steamy bathroom. The Fina Ultra Absorbent Waffle Weave Towel dries within an hour or two, owners say, and it can soak up a ton of moisture—10 times the towel’s weight in water, according to the manufacturer.

One of the biggest downsides of microfiber towels is that they don’t glide over skin as easily as cotton. Reviewers say that’s true with this towel, though it’s easy to blot away moisture instead. And while the Ultra Absorbent Waffle Weave Towel isn’t as soft as non-microfiber bath towels, most owners say that what you give up in feel you gain in utility—in this case, an extremely fast-drying, lightweight towel that folds much more compactly than a traditional cotton towel. Those qualities make it ideal not just for home use, but for toting along to the gym or on camping trips. Many owners also love using it specifically to wrap their hair.

Available in white, linen, coffee, and sage, the Ultra Absorbent Waffle Weave Microfiber Bath Towel is 29 x 55 inches and weighs about 13 ounces. It is 80 percent polyester and 20 percent nylon. Owners say the towel saves space in the washer compared to bulky cotton towels and dries very quickly in the dryer.

"The Fina’s biggest selling point is certainly not softness. However, it has some advantages over cotton towels: It takes much less time to dry."—Sage McHugh, Product Tester

Best Set: Serena and Lily Sonoma Bath Collection

With each purchase of a towel set from Serena and Lily's Sonoma collection, you'll get a generously sized bath mat or rug to place in your bathroom as well. The line has three sets of different sizes, depending on how many towels and what type of towels you'd like included.

Each individual towel is super soft and plush, so they'll feel amazing on your skin when you're drying off after a bath or shower. The towels are made of 600-gram Turkish Aegean cotton so they're light and quick to dry when you're finished using them. The sets come with a combination of washcloths, bath towels, and hand towels. The Ultimate Bath Set also comes with bath sheets, which are a massive 70 x 40 inches, if you prefer cocooning yourself completely after a shower.

All of the towels are also sold individually if you'd prefer to build your own set.

Final Verdict

For thick, plush, and durable towels that will give you a spa-like experience in the comfort of your own home, go with the Brooklinen Super-Plush Bath Towels. They’re made with thick, Turkish cotton and boast 820 grams per square meter, so you won’t be disappointed with the thickness. If you prefer the feel of a lighter towel, opt for Parachute’s Fouta Stripe Towels instead.

What to Look for in a Bath Towel

Size Not all bath towels are created equal in terms of size. Standard-size bath towels measure anywhere from 27 to 30 inches wide and 52 to 58 inches long. Larger towels, on the other hand, measure 35 to 40 inches wide and 60 to 70 inches long, but these tend to come with higher price tags and longer drying times.

Absorbency The absorbency of a towel is determined by a variety of factors including fiber material and GSM (grams per square meter). If you want an ultra-absorbent towel, check out cotton or cotton blend towels that have a GSM of more than 600. Microfiber towels are also highly absorbent but lack the plush feeling associated with thick, fluffy bath towels.

Drying time Thicker towels may sound luxurious, but consider whether or not you’re willing to endure longer drying times. Oversized bath towels may require an extra-long cycle in the dryer and tend to stay damp longer when hanging in the bathroom (which can be a problem if you don’t have adequate ventilation). Microfiber towels dry faster, so make that a priority if you can’t stand damp towels.

Everything You Need to Know About Buying Bath Towels

By Camryn Rabideau

Bath towels are an underappreciated household staple. An object that’s both decorative and practical, you probably don’t think twice about your towels until the day you get out of the shower only to realize you’ve forgotten to take one with you. As you stand there drip drying, you’ll wish you had a soft, plush towel to wrap yourself up in and help dry off your body. Not to mention that bath towels often add aesthetic appeal to the room, helping to tie together your decor!

While you may not have ever thought about how towels work, this information can be helpful when you’re on the hunt for the perfect new bath towel. Bath towels are typically made from a fabric called terrycloth—recognizable by its many small loops—which is usually made from a moisture-loving fiber like cotton. When the towel comes in direct contact with liquid, it absorbs the moisture into those loops, leaving behind a dry surface, whether it’s your body, the bathroom floor or a spill. When you hang your towel back up, the moisture evaporates out of it, leaving it dry the next time you need it.

You can spend as much or a little as you want on bath towels. Budget options are available for a few dollars a piece, or you can buy luxury towels for $50 or more. These prices are dictated by the type of fiber used, construction, weight, plushness and more—all of which we’ll explain in this article.

girl-wrapped in towel
 Getty Images/Peter Muller

What to Look for in Bath Towels?

There are several important factors to consider when shopping for new towels. These considerations can affect the towel’s feel, performance, and longevity, so it’s important to find the best options for your needs.

  • Material: As with any household linen, towels can be made from a variety of different fibers, so it’s always a good idea to check the care tag to see the fiber content. While many people don’t think about the fiber(s) their towels are made from, this is one of the most important considerations, as fibers perform differently in terms of absorbance, softness, color-fastness, durability. Further, certain fibers are also more or less environmentally friendly depending on how they’re made, and this information may impact your choice if you’re working to reduce your carbon footprint.
    You’ll most commonly see towels made from cotton, thanks to its impressive absorbance and softness. There are several types of cotton towels available, including Egyptian cotton, Turkish cotton, organic cotton, Pima cotton and more. (We’ll discuss the nuances of these cotton varieties below.) Plus, there are also towels made from bamboo, a more eco-friendly option, and microfiber, a type of inexpensive polyester.
  • Size: While perhaps not the most important consideration, you should always check the size of bath towels before you buy. There’s nothing worse than getting your towels home and realizing they’ll barely wrap around your body!
    Standard bath towels measure 27” to 30” wide and 52” to 58” long. Products that are 27” by 52” may be perfect for kids, but they likely won’t suffice for larger adults. Keep this in mind, especially if you’re shopping online and can’t see the towel in person before you buy.
    If you want to really bundle yourself up in a towel, look for products called “bath sheets,” which are larger, spa-like towels that measure 35” to 40” inches wide and 60” to 70” long. These products are typically thick and plush for a luxurious feel, and as you might expect, they generally cost more than standard towels.
  • Weight: All fabrics, including towels, have a weight that’s measured in GSM, or grams per square meter. In general, towels typically weigh between 300 and 900 GSM—the lower the number, the lighter the towel will be.
    There’s no “right” towel weight; it’s simply a matter of personal preference. Some people like lighter towels, while others prefer heavy, dense ones. As a general rule of thumb, towels with a GSM of 300-400 are usually too light for daily use, while products between 400-600 GSM are standard. Towels that weigh more than 600 GSM are often considered “luxury” products.
    There are some key performance differences associated with various towel weights that are important to factor into your purchasing decision. For instance, products with a low GSM typically dry faster but aren’t as absorbent. An example of this is a lightweight beach towel. On the other hand, heavy towels with a high GSM are the most absorbent and plush, but as such, they will take longer to dry. Many bath sheets have a high GSM.
  • Absorbency: Absorbency is another important considerations when purchasing towels, but this factor is often hard to discern when you’re shopping in-store or online. There’s no way to measure a towel’s absorbency without trying it, but you can look for a few indicators that a towel will soak up plenty of water.
    For one, thicker, heavier towels are generally more absorbent, as noted above. This means towels with a higher GSM will soak up more water—but remember, they take longer to dry out. Further, towels made from premium cotton varieties, such as Egyptian or Pima cotton, tend to be more absorbent, as are products made from a cotton-rayon blend.
  • Construction: While the construction of towels isn’t always labeled on the product, it can be helpful to understand the key differences in how towels are made.
    Products that use “combed cotton” have literally been combed to remove shorter fibers and any impurities from the yarn, resulting in a fabric made from only the longest fibers. Combed cotton towels are extremely strong and durable, though not as luxurious to the touch. Ringspun cotton, on the other hand, means both short and long fibers have been twisted together to create the yard, resulting in a fabric that’s smooth and soft to the touch.
    As you might guess, twisted yarns mean the fibers are twisted together, and different amounts of twist have different benefits. Low-twist yarns are often plush to the touch, while high-twist yarns create an extremely durable product. “No twist” means the fibers are not twisted, yielding a fluffy, absorbent towel.
  • Color Fastness: No one wants to splurge on towels, only to have the colors fade or become splotchy. Unfortunately, there’s no precise way to tell if a towel is colorfast, so it’s best to read the reviews on an item whenever possible to see what kind of experience other buyers have had.
    However, if you have someone in your home who use a skincare product with benzoyl peroxide, a common ingredient in acne treatments, beware that this chemical can wreak havoc on colored towels, leaving them with bleached splotches. Some towels claim to be benzoyl-peroxide resistant, but the only guaranteed way to keep your towels safe is to stick to white ones.

What Is the Best Type of Bath Towel for Me?

The following are several types of towels you will likely come across as you shop. There are pros and cons to each type, as well as price differences that you should take into account.

Egyptian and Turkish Cotton Towels

Courtesy of Frontgate

Two of the most high-end towels you can buy are Egyptian and Turkish cotton towels. While there are subtle differences between these two products, they’re similar in their high quality and superior performance—and large price tag. Egyptian cotton towels are often regarded as the best towels you can buy. Their yarn is made from long-staple, highly fibrous cotton grown in Egypt, which results in towels that are extremely soft, plush, absorbent and durable. These towels will last for years when properly cared for, and they’re a staple in many hotels and spas. The major downside of Egyptian cotton towels is their price, which typically runs $20 or more per item.

Turkish cotton towels boast many of the same qualities as Egyptian cotton ones, except their fibers are grown in Turkey. Again, the premium cotton has long-staple fibers that make these towels super soft and highly absorbent. While they’re not quite as absorbent as Egyptian cotton towels, most people won’t be able to discern a noticeable difference. Thanks to their luxurious feel and top-notch performance, Turkish cotton towels are also quite expensive, costing $15 or more per item.

Pima Cotton Towels

Courtesy of Bed, Bath and Beyond

Pima cotton towels, sometimes called by their brand name Supima, get their fibers from the same plant as Egyptian cotton towels, except the fiber is grown in the U.S. These towels are another high-quality option, as their long-staple fibers make them super absorbent and oh-so-soft.

Pima cotton towels are typically in the same upper-tier price bracket at Egyptian and Turkish cotton, costing $10 or more per piece. Because their performance is comparable, Pima cotton towels are a popular alternative among consumers who want their towels to be domestically sourced.

Bamboo Towels

Courtesy of The Company Store

As more people seek to reduce their environmental impact, bamboo towels are becoming a more popular product. Bamboo is considered an eco-friendly fiber because it grows much faster than cotton and doesn’t require the use of pesticides. There are some products made from 100% bamboo, but most towels you’ll see are a bamboo-cotton blend.

These towels are soft and plush, and many claim they get softer over time as they’re washed. As an added bonus, bamboo fabrics are naturally anti-bacterial. The downside is that bamboo isn’t quite as absorbent as long-staple cotton. Plus, bamboo towels are often on the expensive side, costing $10 or more each.

Microfiber Towels

Courtesy of Amazon

If you’ve ever used a special cloth to dry off your car, you’re familiar with microfiber towels. These fast-drying towels have long been used for cleaning purposes, and they’ve recently been introduced as bath towels.

Microfiber is made from finely spun synthetic fibers, such as polyester and nylon, and they can absorb large amounts of water with ease. They’re typically quite soft, and new technology has made them more plush and luxurious than the thin towels you might use to dry off your car.

One of the biggest benefits of microfiber towels is that they dry much quicker than their cotton peers, preventing any mold or mildew from growing. This makes them a popular option for the beach, exercise, or travel towels. Plus, they’re typically much less expensive, costing just a few dollars per towel.

The downside of microfiber fabrics, however, is that they are a major source of ocean pollution. With each wash, small polyester fibers break off and end up in water supplies. Unlike natural fibers like cotton, these synthetic fibers do not break down—they’re plastic, after all—and they’re too fine to be filtered out in water treatment systems. Not only do these fibers pollute the ocean, but they’re often swallowed by fish, ending up in our food sources. But on the flip side since they don't take a long time to dry they aren't spending a lot of time in the dryer like plusher towels do, thus using less energy to dry.

Peshtemal, Hammam or Fouta Towels

<p>Kassatex Flat Weave Turkish Towel</p><br><br>
Courtesy of Kassatex

More commonly referred to as Turkish towels these towels have recently become very trendy because they look pretty and they dry quickly. Typically they are adorned with fringe on the end and work great as a hand towel, beach, travel towel, and blanket, or even a bath towel in warmer climates. If you get an authentic Turkish towel they should be made with 100% Turkish cotton which has extra-long fibers and makes them strong.

Organic Towels

Courtesy of Pottery Barn

If keeping your home organic is important to you, you might want to invest in organic bath towels that are generally made out of 100% cotton and are certified by a third-party vendor. The cotton in these towels is made from cotton which is not treated by pesticides. If you like an extra-plush towel just take note that these take longer to dry in the dryer so you are using more energy which is more harmful to the environment then a thinner towel.

Leading Manufacturers

Pretty much every home goods store and big-box retailer sells towels, as do a wide variety of online retailers. However, certain brands are known for their high-quality towels, including the following:

Pottery Barn: No matter what type of towel you’re looking for, you’ll probably find it at Pottery Barn, which is known to be a high-quality furniture and home goods store. They carry a wide array of towels, including standard cotton, quick-drying, and patterned options. Plus, they have a large variety of organic towels that receive top marks from reviewers.

Boll & Branch: This retailer has a reputation for creating top-tier linens, and their towels are no exception. While they only carry one towel style and a few plain colors, the craftsmanship is unbeatable, and they buy their cotton from Fair Trade sources that ensure workers aren’t being exploited. These towels are fairly expensive, but their glowing reviews suggest they’re a worthwhile investment.

Cuddledown: While a lesser-known home goods store, Cuddledown offers a variety of towels, including different types of cotton and bamboo products. The retailer is included in several “Best of” towel roundups, especially for its high-quality, affordable bamboo towels.

Frontgate: You can’t go wrong with towels from this home goods retailer, as their products boast thousands of glowing reviews. They sell both Egyptian and Turkish cotton towels, both of which can be monogrammed for an added touch of luxury.

Parachute: Another retailer specializing in home linens, Parachute is often celebrated for its great waffle towels. However, it also sells Turkish cotton towels and heathered towels—for a premium price.

Target: While there are lots of tempting high-end towels from specialty retailers, don’t rule out products from big-box retailers like Target. This store carries a number of towel brands, including its own brand Threshold, and Fieldcrest many of which are both affordable and high-quality. Plus, you’ll be able to choose from a wide array of styles to perfectly match your home.

Bed Bath & Beyond: Similarly, Bed Bath & Beyond carries a wide selection of bath linens, including many top-rated towels at low prices. If you’re looking for quality towels on a budget, check out this retailer—you might be surprised at what you find!

Macy's: Another big-box store that offers a variety of prices on bath towels—this store carries their own luxury brand The Hotel Collection that makes super plush towels, and the more decorative Martha Stewart collection that looks as good as it feels. Their online selection is broad and they also have a lot of options in-store so you can see how they feel and look in person.


Believe it or not, caring for your towels is not as simple as just throwing them in the wash. All bath towels should be washed before you first use them as this will wash off the finish they have and help with absorbency. Bath towels should never be laundered with fabric softener which will add a film onto the towel thus preventing the absorbency.
Your towels should be laundered more often then you think (ideally every three uses!) and should be washed with other towels at the highest temperature the label says they can handle.

Continue to 5 of 9 below.
Continue to 9 of 9 below.