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If you are in the market for new towels, you might be overwhelmed at all of the choices out there. We are here to help take the guesswork out, because we have tested the top towels in various thicknesses and price points to help you make better purchasing decision for your needs.
Personal preference in thickness and feel is a big deciding factor into what you prefer. Some people prefer thin towels that dry fast while others want a thick cotton towel that feels more like a blanket. Past feel and thickness, durability is key. You'll want towels that can stand up to frequent washing and don't fade or discolor. That is where our testing can really help decide what held up.
Here, the best bath towels on the market today.
Best Overall: Frontgate Resort Cotton Bath Towels
Size: 30 x 58 inches | Material: Turkish cotton | Weight: 700 GSM | Certifications: OEKO-TEX | Return policy: 90 days
Large loop pile
Can be monogrammed
Larger than standard bath towels
Comes in 22 colors
Takes longer to dry
Colors can bleach or fade
These absorbent towels come at a higher price point than most, but many experts and our product tester have ranked these towels as the cream of the crop. They're soft, absorbent, and they come in an array of colors and sizes. “Our towels are made of premium long-staple Turkish cotton that's fashioned to an ultra-plush 700 GSM. Plus, it's a little bit longer and wider than most on the market to keep you warm, dry, and covered,” says Kristen Hill, product merchant at Frontgate.
These towels can last for many years in busy households and stay soft after multiple washes. They come in a towel, sheet, hand towel, washcloth, fingertip towel, and bath rug sizes so you can outfit your whole bathroom. You can also add a monogram for a personalized touch. For those who have a little more to spend or want to make an investment in towels that will last a few years, these are your best pick.
"We could see that the pile is tall, making the towel thicker than similar options. However, it doesn’t seem any heavier; even when it was wet after our shower, the towel didn’t get bogged down."—Kimberly Holland, Product Tester
Best Turkish: Parachute Fouta Stripe Towels
Size: 30 x 56 inches | Material: Turkish cotton | Weight: 450 GSM | Certifications: OEKO-TEX | Return policy: 60 days
Larger than average
Lightweight yet soft
Stay soft even after multiple washes
Colors other than white sell out fast
Takes a long time to dry
Turkish towels (sometimes called fouta towels) are made out of premium cotton from Turkey. The material has extra-long fibers, making it exceptionally absorbent and soft. The more you wash Turkish bath towels, the softer they get. With that said, the best Turkish towels currently on the market are the Fouta Stripe Towels from Parachute Home. Made in Turkey with 450 grams per square meter of 100 percent long-staple cotton, these towels are loomed with a unique flat-weave on one side with terry on the back, unlike most fouta towels which are entirely flat-weave.
These Mediterranean-inspired towels have a minimalist stripe design that can complement virtually any bathroom design scheme. You can buy single bath towels or sheets or purchase a set with two bath towels, two hand towels, and two washcloths. Parachute also offers a matching Fouta Stripe Bathrobe. These bath linens can be machine-washed on a cold cycle and tumble-dried on low. The quick-drying texture will never become affected by mildew.
"This bath towel is relatively lightweight without feeling flimsy, so it’s perfect for summer use, warmer climates, or year-round use for those who simply don’t like thick towels."—Karen Tietjen, Product Tester
Best Plush: Brooklinen Super-Plush Bath Towels
Size: 30 x 58 inches | Material: Turkish cotton | Weight: 820 GSM | Certifications: OEKO-TEX | Return policy: 365 days
Comes in a variety of colors
Only sold in pairs
When it comes to comfort, softness, strength, absorbency, and overall quality, the Brooklinen Super-Plush Bath Towels hit all the marks. These exceedingly soft best-sellers have an extra-thick and durable Z-twist weave reminiscent of textiles you'd find in a luxury spa or hotel. The relatively heavy and blanket-like towels are made of 100 percent Turkish cotton that meets OEKO-TEX® standards for chemical safety.
Choose from white, cream, smoke (light gray), graphite (dark gray), marled graphite, or marled black. The bath towels are 30 x 58 inches, but you can also opt for the bath sheet size, which measures 45 x 60 inches. If you want to make your bathroom look (and feel) expensive, you can also get matching hand towels, washcloths, and a bathmat.
While they certainly aren't the cheapest towels on the market, the price includes a set of two. Plus, if you're unhappy with your bathroom textiles, Brooklinen allows you to return or exchange them within 365 days.
"Brooklinen’s Super-Plush Bath Towels certainly live up to their name. In fact, wrapping up in one of the brand’s bath towels is almost like cocooning yourself in a blanket, which is great if you’re quick to shiver after jumping out of the shower."—Karen Tietjen, Product Tester
Best Egyptian Cotton: Calla Angel Superior 100 Gram Egyptian Cotton Bath Towel
Size: 63 x 31 inches | Material: Egyptian cotton | Weight: 1,000 grams (not GSM) | Certifications: Not listed | Return policy: Dependent on retailer
Larger than average
Not available without embroidery
For a towel that offers extreme softness, extra coverage, and tons of absorbency, reach for these towels from Calla Angel. Made with 1,000 grams of long-staple Egyptian cotton (which gives them their soft texture), these towels get softer with each wash. Each towel is subtly decorated with a simple, chain-like border available in three colors.
These towels don't skimp on size, either. Measuring 63 x 31 inches, you can wrap them around your body without worrying about freezing the minute you open your bathroom door to cold air. Because they are also extra-thick, you'll feel extra snuggly wrapped up after a shower or bath.
"These towels absorb beautifully. Their sheer size and plushness don’t leave behind any moisture."—Stacey L. Nash, Product Tester
Best Absorbency: Everplush Diamond Jacquard Bath Towel
Size: 30 x 56 inches | Material: Microfiber-cotton blend | Weight: 500 GSM | Certifications: Not listed | Return policy: 30 days
Several color options
If you're looking for a high absorbency, quick-drying towel, check out Everplush's Diamond Jacquard Bath Towels. Made of a patented two-loop terry cloth, these cotton-microfiber towels are super soft and designed to absorb up to eight times their weight. They measure 56 x 30 inches—larger than your average towel but not quite the size of a bath sheet—and have a slight stretch that makes them easy to wrap around your head or body.
Note that these towels are on the thinner side: If you're looking for a thicker towel with a more plush feel, we recommend Brooklinen's Super Plush Bath Towels.
"I live in the Pacific Northwest, near the coast, where humidity can cause towels to stay wet for over 24-hours. Towels that don’t dry quickly need to be replaced every couple of days (or more), or they get stinky. These towels did not have that problem."—Stacey L. Nash, Product Tester
Best Organic: Boll & Branch Plush Bath Towel
Size: 30 x 58 inches | Material: Organic cotton | Weight: 700 GSM | Certifications: OEKO-TEX, GOTS, Fair Trade | Return policy: 30 days
Several color options
Plush and absorbent
Takes awhile to dry
If you're looking for high-quality organic cotton bathroom linens, we recommend checking out the Plush Bath Towel from Boll & Branch. This ethically sourced towel is made from GOTS-certified (Global Organic Textile Standard) fair trade organic cotton. It also meets OEKO-TEX® standards for chemical safety, meaning it's free from formaldehyde, pesticides, and harsh chemicals.
This fluffy towel is woven from two-ply yarns designed to fluff up to high-pile height when dry. While it's soft and fluffy, the extra-thick material is also pleasantly dense, like a blanket, making these an excellent pick for colder months. Boll & Branch Plush Towels measure 38 x 50 inches and come in six colors: white, natural (off-white), dune (taupe), eucalyptus (muted mint green), mineral (medium blue), and stone (medium gray).
"The dense pile seemed to soak up moisture on contact without much need for rubbing or patting to dry off. I’d even go so far as to say that using this towel sped up drying time after each bath or shower."—Sharon Lehman, Product Tester
Best Linen: Linoto Linen Towels
Size: 36 x 66 inches | Material: Belgian linen | Weight: Not listed | Certifications: Not listed | Return policy: 30 days
Quick-drying and absorbent
Has a built-in hanger loop
Linen isn't as plush or soft as standard cotton towels, which could take some getting used to
Linen bathroom textiles are typically much thinner than cotton, but the material itself is highly absorbent and quick-drying. It's also has anti-static properties. If you're considering linen towels, check out the Linen Spa Bath Sheet from Linoto. Using fine linen sourced from Belgium, this artisanal-quality bath towel is smooth, sturdy, and surprisingly thick for linen. Plus, the finished product is unbleached and free of dyes.
Measuring 27 x 48 inches, it's a little smaller than other bath towels and sheets. However, this lightweight towel is highly absorbent, fast-drying, and made to last for several years. It's also resistant to mildew, which is ideal for hot climates or homes without great airflow. Color options include white, ecru, oyster (light taupe), graphite (off-black), and navy. Linoto is a Black-owned company specializing in USA-made natural linen textiles.
"I'm not too fond of the feel of a damp towel, and this one barely feels wet after it’s been used—which is a major plus. The towel has a built-in hanger loop sewn into it. I never had to worry about it slipping off door handles or other hardware with this convenient feature."—Sage McHugh, Product Tester
Best Quick-Drying: Pottery Barn Aerospin Quick-Dry Organic Sculpted Towels
Size: 28 x 55 inches | Material: Organic cotton | Weight: 700 GSM | Certifications: GOTS | Return policy: 30 days
100 percent organic cotton
Quick-drying and absorbent
Smaller than other options
Sculpted surface may reduce fluffy feeling for some
If your towels take too long to dry, they can develop mildew or harbor bacteria—hardly what you want drying you off when you're fresh out of the shower. If you want top-tier, quick-drying bath towels, scope out the Pottery Barn's Aerospin Quick-Dry Organic Sculpted Towels. The ultra-plush material is made of 100 percent organic cotton weighing 700 grams per square meter with an advanced looming technique that allows air to pass through the weave.
Though comfortingly dense, these uniquely sculpted towels are designed to dry quickly. They're machine-washable on a cold, gentle cycle and can be tumbled-dried on low. Not only are they quick-drying, but they also maintain a fluffy look and feel after washing. These towels are available in white, taupe, charcoal, or light gray. The bath towel is 28 x 55 inches and can be purchased on its own or with matching quick-dry washcloths and hand towels.
Best Handwoven: Sabahar Tana Ethiopian Bath Towel
Size: 38 x 62 inches | Material: Cotton | Weight: Not listed | Certifications: Not listed | Return policy: 10 days
Lightweight and versatile
Larger than average
Not available in hand towel/washcloth size
Those who prioritize eco-friendly household materials may want to consider the Sabahar Tana Ethiopian Bath Towel. Handmade in Ethiopia using soft natural cotton, this towel is the perfect balance of simplicity and splendor. The locally sourced and eco-friendly cotton is woven with a special interlocking warp-and-weft method, giving it unique durability. It's made to hold up for years and can be machine-washed and dried in a dryer.
This extra-large bath towel measures 38 x 62 inches. It has a geometric stripe pattern printed and fringe details on each end. Sabahar is a member of the World Fair Trade Organization. The Black-owned company specializes in gorgeous handmade cotton and silk textiles featuring contemporary Ethiopian designs.
Best Set: Serena & Lily Sonoma Spa Set
Size: 30 x 56 inches | Material: Turkish cotton | Weight: Not listed | Certifications: OEKO-TEX | Return policy: 30 days
Full bathroom set
Soft and plush
Keeps shape and texture after many washes
Only available in white
For a wholly luxurious bathing experience, we suggest the Serena & Lily Sonoma Spa Set. You'll get two bath towels, two hand towels, two washcloths, one bath rug, and one robe. This set is loomed from pure cotton sourced from the Aegean region of Turkey and meets OEKO-TEX® chemical safety standards. As a contemporary twist on classic Turkish bathroom linens, the innovative weave is durable, absorbent, and quick-drying, yet perfectly light and airy.
The towels themselves measure 30 x 56 inches and feature ribbed detailing around the trim. The hand towels are 20 x 30 inches, and the washcloths are 12 x 12. As for the robe, you can choose from unisex adult sizes ranging from small through extra-large. The bath rug measures 21 x 34 inches and is manufactured with Spinsoft technology for softness and absorbency. All pieces in the set can be machine-washed and dried.
"My Serena & Lily Sonoma towels have gone through 20 washes now, and they still feel just as wonderful as they did the first time I used them. They are still soft, fluffy, and light. They dry quickly, which is nice but not a huge consideration for me."—Katie Begley, Product Tester
For the best overall bath towels, you can't go wrong with Frontgate's Resort Cotton Bath Towels (view at Frontgate), which are plush, soft, and super absorbent. However, if you're looking for something extra special, Parachute's Fouta Striped Bath Towels (view at Parachute) are lightweight and absorbent, and their unique texture and fringed ends make them as beautiful as they are useful.
What to Look for in Bath Towels
While many people don’t think about the fiber(s) their towels are made from, this is one of the most important considerations, as fibers perform differently in terms of absorbance, softness, color-fastness, and durability. Further, certain fibers are also more or less environmentally friendly depending on how they’re made, and this information may impact your choice if you’re working to reduce your carbon footprint.
You’ll most commonly see towels made from cotton, thanks to their impressive absorbency and softness. There are several types of cotton towels available, including Egyptian cotton, Turkish cotton, organic cotton, pima cotton, and more. (We’ll discuss the nuances of these cotton varieties below.) Plus, there are also towels made from bamboo, a more eco-friendly option, and microfiber, a type of inexpensive polyester.
While perhaps not the most important consideration, you should always check the size of bath towels before you buy them. There’s nothing worse than getting your towels home and realizing they’ll barely wrap around your body! Standard bath towels typically measure between 27 to 30 inches wide and 52 to 58 inches long. Towels that are 27 x 52 inches may be perfect for smaller adults, but they likely won’t suffice for larger adults. Keep this in mind, especially if you’re shopping online and can’t see the towel in person before you buy.
If you want to really bundle yourself up in a towel, look for bath sheets, which are larger, spa-like towels that typically measure between 35 to 40 inches wide and 60 to 70 inches long. As you might expect, they generally cost more than standard towels.
All fabrics, including towels, have a weight that’s measured in GSM, or grams per square meter. In general, towels typically weigh between 300 and 900 GSM—the lower the number, the lighter the towel will be (and quicker to dry).
There’s no “right” towel weight; it’s simply a matter of personal preference. Some people like lighter towels, while others prefer heavy, dense ones. As a general rule of thumb, towels with a GSM of 300-400 are great for humid areas, while products between 400-600 GSM are standard. Towels that weigh more than 600 GSM are often considered “luxury” products.
There are some key performance differences associated with various towel weights that are important to factor into your purchasing decision. For instance, products with a low GSM typically dry faster but aren’t as absorbent. An example of this is a lightweight beach towel. On the other hand, heavy towels with a high GSM are the most absorbent and plush, but as such, they will take longer to dry.
Absorbency is another important consideration when purchasing towels, but this factor is often hard to discern when you’re shopping in-store or online. There’s no way to measure a towel’s absorbency without trying it, but you can look for a few indicators that a towel will soak up plenty of water.
For one, thicker, heavier towels are generally more absorbent, as previously noted. This means towels with a higher GSM will soak up more water—but, remember, they take longer to dry out. Further, towels made from premium cotton varieties, such as Egyptian or pima cotton, tend to be more absorbent, as are products made from a cotton-rayon blend.
Products that use “combed cotton” have literally been combed to remove shorter fibers and any impurities from the yarn, resulting in a fabric made from only the longest fibers. Combed cotton towels are extremely strong and durable, though not as luxurious to the touch. Ringspun cotton, on the other hand, means both short and long fibers have been twisted together to create the yard, resulting in a fabric that’s smooth and soft to the touch.
As you might guess, twisted yarns mean the fibers are twisted together, and different amounts of twist have different benefits. Low-twist yarns are often plush to the touch, while high-twist yarns create an extremely durable product. “No twist” means the fibers are not twisted, yielding a fluffy, absorbent towel.
No one wants to splurge on towels only to have the colors fade or become splotchy. Unfortunately, there’s no precise way to tell if a towel is colorfast, so it’s best to read the reviews on an item whenever possible to see what kind of experience other buyers have had.
However, if you have someone in your home who uses a skincare product with benzoyl peroxide, beware that this chemical can wreak havoc on colored towels, leaving them with bleached splotches. Some towels claim to be resistant to benzoyl peroxide, but the only guaranteed way to keep your towels safe is to stick to white ones.
What are the different types of bath towels?
Egyptian and Turkish Cotton Towels
Two of the most high-end towels you can buy are Egyptian and Turkish cotton towels. While there are subtle differences between these two products, they’re similar in their high quality and superior performance—and large price tag. Egyptian cotton towels are often regarded as the best towels you can buy. Their yarn is made from long-staple, highly fibrous cotton grown in Egypt, which results in towels that are extremely soft, plush, absorbent, and durable. These towels will last for years when properly cared for, and they’re a staple in many hotels and spas. The major downside of Egyptian cotton towels is their price, which typically runs $20 or more per item.
Turkish cotton towels boast many of the same qualities as Egyptian cotton ones, except their fibers are grown in Turkey. Again, the premium cotton has long-staple fibers that make these towels super soft and highly absorbent. While they’re not quite as absorbent as Egyptian cotton towels, most people won’t be able to discern a noticeable difference. Thanks to their luxurious feel and top-notch performance, Turkish cotton towels are also quite expensive, costing $15 or more per item.
Pima Cotton Towels
Pima cotton towels, sometimes called by their brand name Supima, get their fibers from the same plant as Egyptian cotton towels, except the fiber is grown in the U.S. These towels are another high-quality option, as their long-staple fibers make them super absorbent and oh-so-soft.
Pima cotton towels are typically in the same upper-tier price bracket as Egyptian and Turkish cotton, costing $10 or more per piece. Because their performance is comparable, pima cotton towels are a popular alternative among consumers who want their towels to be domestically sourced.
As more people seek to reduce their environmental impact, bamboo towels are becoming a more popular product. Bamboo is considered an eco-friendly fiber because it grows much faster than cotton and doesn’t require the use of pesticides. There are some products made from 100 percent bamboo, but most towels you’ll see are a bamboo-cotton blend. As an added bonus, bamboo fabrics are naturally anti-bacterial. The downside is that bamboo isn’t quite as absorbent as long-staple cotton. Plus, bamboo towels are often on the expensive side, costing $10 or more each.
If you’ve ever used a special cloth to dry off your car, you’re familiar with microfiber towels. These fast-drying towels have long been used for cleaning purposes, and they’ve recently been introduced as bath towels.
Microfiber is made from finely spun synthetic fibers, such as polyester and nylon, and they can absorb large amounts of water with ease. They’re typically quite soft, and new technology has made them more plush and luxurious than the thin towels you might use to dry off your car.
One of the biggest benefits of microfiber towels is that they dry much quicker than their cotton peers, preventing any mildew from growing. This makes them a popular option for the beach, exercise, or travel towels. Plus, they’re typically much less expensive, costing just a few dollars per towel.
The downside of microfiber fabrics, however, is that they are a major source of ocean pollution. With each wash, small polyester fibers break off and end up in water supplies. Unlike natural fibers like cotton, these synthetic fibers do not break down—they’re plastic, after all—and they’re too fine to be filtered out in water treatment systems. Not only do these fibers pollute the ocean, but they’re often swallowed by fish, ending up in our food sources. But on the flip side, since they don't take a long time to dry, they aren't spending a lot of time in the dryer like plusher towels do, thus using less energy to dry.
Peshtemal, Hammam, or Fouta Towels
More commonly referred to as Turkish towels, these towels have recently become very trendy because they look pretty and they dry quickly. Typically they are adorned with fringe on the end and work great as a hand towel, beach, travel towel, and blanket, or even a bath towel in warmer climates. If you get an authentic Turkish towel they should be made with 100 percent Turkish cotton which has extra-long fibers that make them strong.
Naturally eco-friendly and quick-drying, linen towels are a great option for those who live in warmer climates. They have a very different feel from cotton towels, which can take some getting used to. Rather than thick and plush, linen towels are lightweight and a little scratchy. If you want something a little closer to the towels you're used to, there are plenty of linen-cotton blend towels out there that combine the quick-dry capabilities of linen with the softness of cotton.
If keeping your home organic is important to you, you might want to invest in organic bath towels that are generally made out of 100 percent cotton and are certified by a third-party vendor. The cotton in these towels is made from cotton which is not treated by pesticides. If you like an extra-plush towel, just take note that these take longer to dry in the dryer, so you are using more energy which can be more harmful to the environment than a thinner towel.
What are the best places to buy bath towels?
Pretty much every home goods store and big-box retailer sells towels, as do a wide variety of online retailers. However, certain brands are known for their high-quality towels, including the following:
Pottery Barn: No matter what type of towel you’re looking for, you’ll probably find it at Pottery Barn, which is known to be a high-quality furniture and home goods store. They carry a wide array of towels, including standard cotton, quick-drying, and patterned options. Plus, they have a large variety of organic towels that receive top marks from reviewers.
Boll & Branch: This retailer has a reputation for creating top-tier linens, and their towels are no exception. All their towels are certified organic, the craftsmanship is unbeatable, and they buy their cotton from Fair Trade sources that ensure workers aren’t being exploited. These towels are fairly expensive, but their glowing reviews suggest they’re a worthwhile investment.
Cuddledown: While a lesser-known home goods store, Cuddledown offers a variety of towels, including different types of cotton and bamboo products. The retailer is included in several “Best of” towel roundups, especially for its high-quality, affordable bamboo towels.
Frontgate: You can’t go wrong with towels from this home goods retailer, as their products boast thousands of glowing reviews. They sell both Egyptian and Turkish cotton towels, both of which can be monogrammed for an added touch of luxury.
Parachute: Another retailer specializing in home linens, Parachute is often celebrated for its great waffle towels. However, it also sells Turkish cotton towels and Fouta towels—for a premium price.
Bed Bath & Beyond: Similarly, Bed Bath & Beyond carries a wide selection of bath linens, including many top-rated towels at low prices. If you’re looking for quality towels on a budget, check out this retailer—you might be surprised at what you find!
Macy's: Another big-box store that offers a variety of prices on bath towels, this store carries their own luxury brand The Hotel Collection that makes super plush towels, and the more decorative Martha Stewart collection that looks as good as it feels. Their online selection is broad and they also have a lot of options in-store so you can see how they feel and look in person.
What's the best way to care for a bath towel?
Believe it or not, caring for your towels is not as simple as just throwing them in the wash. All bath towels should be washed before you first use them as this will wash off the finish they have and help with absorbency. Bath towels should never be laundered with fabric softener, which will add a film onto the towel and weaken the absorbency.
Your towels should be laundered more often than you think (ideally every three uses!) and should be washed with other towels at the highest temperature the label says they can handle. Use a gentle detergent and dry on low or medium heat.
Why Trust The Spruce
This article was written by Theresa Holland, a freelance writer who has been contributing to The Spruce since 2020. She compiled this list based on extensive product reviewing from our writers, personal experience from our editorial team, and hours of research into what makes a great bath towel. For this list, she considered a towel's material, weight, absorbency, construction, and color fastness.