Our Top Picks
Best Overall: Frontgate Resort Towels at Frontgate
"Made from Turkish cotton with a GSM of 700, these plush and absorbent towels are considered the cream of the crop."
"If you love heavy-duty, densely plush towels to dry off with, these bath towels will feel like heaven."
Best Luxury: Abyss Super Pile Bath Towel at Bloomingdale's
"Soft edges and oversized loops make these luxury picks extremely absorbent and soft—and they come in over 60 beautiful colors."
"Made from organic cotton and Lyocell Tencel, these towels are an eco-friendly pick for families who prefer organic products."
Best Turkish Towel: Parachute Fouta Stripe Towels at Parachute Home
"Turkish towels are gaining in popularity for their soft texture, the classic style, and the fact that they're so quick to dry."
Best Egyptian: Superior 900 Gram Egyptian Cotton Bath Towel at Amazon
"Egyptian cotton is top-notch, and these 900-gram picks live up to the name in texture, softness, and value for your dollar."
Best Ultra-Plush: Brookline Super-Plush Bath Towels at Brooklinen
"For spa-like luxury from the comfort of your own home, you can't beat these cuddly 820-gram towels from Brooklinen."
Best Color Selection: Company Turkish Towels at The Company Store
"Bright, colorful, and beautiful—these 100 percent Turkish cotton towels will make a statement hanging on your towel rack."
Best Quick-Drying: Fina Ultra Absorbent Microfiber Bath Towel at Amazon
"These microfiber towels can hold up to ten times their weight in water, but only take an hour or two to dry completely."
"Get the perfect towel set for your household made of 100 percent Turkish cotton, plus a generously sized bath mat or bath rug."
01 of 10
Best Overall: Frontgate Resort Towels
Many experts have ranked these towels as the cream of the crop and for good reason—they're soft, absorbent, and they come in an array of colors and sizes. These 100 percent Turkish towels have a GSM of 700, meaning they are plush but not overly so. They also won't break the bank at this level of quality.
Many reviewers say that these towels have lasted for many years in their busy household and they continue to come back to shop for more. They come in a towel, sheet, hand towel, washcloth, fingertip towel, and bath rug sizes so you can outfit your whole bathroom. You can also add a monogram for a personalized touch.
02 of 10
Best Value: Pinzon Heavyweight Luxury 820-Gram Bath Towel
The Pinzon Luxury 820-gram Bath Towel is our pick for the best heavyweight, plush towel out there. It's a solid choice for anyone who prefers buying towels individually instead of in sets of two or more.
Again, these aren’t lightweight towels at nearly 2 pounds each, and they feature dense two-ply yarns that are meant to last longer than their single-ply counterparts. Reviewers say they are very absorbent despite their thickness, and most love the generous size. Some are disappointed with softness, however, while others note that there is some shedding, especially at first.
The Pinzon Luxury towel is 100 percent cotton and comes in blue, gray, sage green, ivory and white. It measures 30 x 56 inches and has a simple pique border. No special care is required, but like most thick towels, it may require some extra time in the dryer; reviewers caution that this towel stays damp for quite sometime when air-dried.
03 of 10
Best Luxury: Abyss Super Pile Bath Towel
The Portuguese-made Abyss Super Pile Towel isn’t easy on the wallet, but it is heavenly on the skin, reviewers say. It should be a strong contender for anyone who’s willing to spend big on a luxury towel that will last.
Owners say the Abyss Super Pile Towel has a few unique touches that set it apart from other luxury towels, including softly rounded edges and oversized cotton loops that boost softness and absorbency. These towels also start off feeling great—no “break in” period or repeated washings required—and are a relatively hefty 700 GSM, or about 1.5 pounds.
Abyss Super Pile Towels are 28 x 54 inches. They are 100 percent Egyptian cotton and come in a staggering 60 colors, ranging from white, gray, and tan to saturated hues including lime green, hibiscus pink, and peacock blue. They are prewashed and preshrunk, and some reviewers say they have Abyss towels that are still going strong after several years. Washcloths, fingertip towels, hand towels, and two sizes of bath sheets are also available.
04 of 10
Best Organic: Pottery Barn Organic Cotton Tencel Towels
If living an organic lifestyle is important to you and your family you might want to consider using organic cotton towels. Pottery Barn has a plethora of organic towel options that range from relaxing and spa-like (like these) to more patterned varieties.
This towel is made with organic cotton and Lyocell Tencel which uses materials from responsibly managed forests that use 99 percent of all waste so almost everything taken is used to make these. These are also GOTS-certified so you can be sure that the towels you are buying are really organic.
These are constructed with a 500-GSM so they are nice and plush. The colors are a beautiful mix of pale shades that evoke the feel of sea glass. These should be machine washed in warm on the gentle cycle. No harsh chemicals should be used and any face products with chemicals might discolor these.
Make sure your bath towels dry properly by hanging them up on a pick from our list of the best towel racks.Continue to 5 of 10 below.
05 of 10
Best Turkish Towel: Parachute Fouta Stripe Towels
Turkish towels or Fouta's are all the rage right now. They get a lot of attention because not only do they look good they are quick-drying so you don't need to worry about mildewy towels. Parachute makes beautiful Foutas that are made of 100 percent Turkish cotton, are highly absorbent and have a minimal style that could work anywhere.
What's great about these Turkish towels is they have a flatweave on one side and then a terry texture on the other, as opposed to most Turkish towels which are just a flatweave. This still gives the user that "bath towel" feel they've become familiar with in a still quick-drying format.
Take a look at our list of the best Turkish towels for more options.
06 of 10
Best Egyptian: Superior 900 Gram Egyptian Cotton Bath Towel
The Superior 900 Gram Egyptian Cotton Bath Towel is everything most people want in a bath towel. According to reviewers, it is thick, soft, and absorbent—but still not too expensive. Because this towel comes in enough colors to match any bathroom, it’s also a good option for anyone who’s bored with basic white.
Owners compare the Superior 900 Gram Egyptian Cotton Bath Towel to a plush towel in a high-end hotel, calling them dense and luxurious. And unlike some thick towels that just push water around, these towels actually absorb moisture nicely. A few reviewers grouse that they actually find the towels a little too heavy at around 2 pounds each, cautioning that they aren’t towels you’ll want to tote around, but most love their hefty, weighty feel.
Measuring 30 x 55 inches this two towel set is available in at least 18 colors, including traditional hues like white, stone, and charcoal as well as brighter ones like red, teal, seafoam, and forest green. They are 100 percent Egyptian cotton, and reviewers say they’re easy to machine wash and dry. Like most thick bath towels, they do require an extra dryer cycle to dry completely.
07 of 10
Best Ultra-Plush: Brookline Super-Plush Bath Towels
If you are looking for that spa-like luxury experience in the comfort of your own home you might want to opt for an extra-plush towel that feels like wrapping yourself in a cuddly blanket when you get out of the shower. This pick from Brooklinen is made of 820-GSM so it is quite heavy and absorbent. It comes in four different colors and in a set of two, though you can also buy these in a more comprehensive set or in a bath sheet size.
Reviewers comment that these really are that thick and plush. A few have said they take a few washes to get the lint out and some say the drying time on the towel rack and in the dryer can be a bit long. But if you want a plush towel that is pretty much a given.
Keep your footing when you get out of the shower with one of these top-rated bath mats.
08 of 10
Best Color Selection: Company Cotton Turkish Towels
Finding the right color towels to match your bathroom's decor can be a bit of a challenge. Many of the top manufacturers only sell towels in a few limited colors so finding something you have your heart set on can be tiresome. Thankfully The Company Store makes high-quality towels in 24 colors! Go for bold with the sorbet color or evoke your latest beach trip with lagoon—you've got a lot of colors to choose from so you can mix and match if you have multiple bathrooms.
Besides having a stellar color selection these towels have a 620 GSM so they still are plush. They are made of 100 percent Turkish cotton and have a decorative dobby stripping. The Company Store says that these will have to be washed a few times to remove all of the lint, so just be warned.Continue to 9 of 10 below.
09 of 10
Best Quick-Drying: Fina Ultra Absorbent Waffle Weave Microfiber Bath Towel
Plush cotton towels feel great on damp skin, but they can take a whole day to dry, especially when left hanging in a steamy bathroom. The Fina Ultra Absorbent Waffle Weave Towel dries within an hour or two, owners say, and it can soak up a ton of moisture—10 times the towel’s weight in water, according to the manufacturer.
One of the biggest downsides of microfiber towels is that they don’t glide over skin as easily as cotton. Reviewers say that’s true with this towel, though it’s easy to blot away moisture instead. And while the Ultra Absorbent Waffle Weave Towel isn’t as soft as non-microfiber bath towels, most owners say that what you give up in feel you gain in utility—in this case, an extremely fast-drying, lightweight towel that folds much more compactly than a traditional cotton towel. Those qualities make it ideal not just for home use, but for toting along to the gym or on camping trips. Many owners also love using it specifically to wrap their hair.
Available in white, linen, coffee, and sage, the Ultra Absorbent Waffle Weave Microfiber Bath Towel is 29 x 55 inches and weighs about 13 ounces. It is 80 percent polyester and 20 percent nylon. Owners say the towel saves space in the washer compared to bulky cotton towels and dries very quickly in the dryer.
Looking for more options? Take a look at our list of the best bath towels at Walmart.
10 of 10
Best Set: Serena and Lily Sonoma Bath Collection
With each purchase of a towel set from Serena and Lily's Sonoma collection, you'll get a generously sized bath mat or rug to place in your bathroom as well. The line has three sets of different sizes, depending on how many towels and what type of towels you'd like included.
Each individual towel is super soft and plush, so they'll feel amazing on your skin when you're drying off after a bath or shower. The towels are made of 600-gram Turkish Aegean cotton so they're light and quick to dry when you're finished using them. The sets come with a combination of washcloths, bath towels, and hand towels. The Ultimate Bath Set also comes with bath sheets, which are a massive 70 x 40 inches, if you prefer cocooning yourself completely after a shower.
All of the towels are also sold individually if you'd prefer to build your own set.
Products Tested by The Spruce
How We Tested
We bought four top-rated bath towels and our reviewers tested them by using them every day for weeks on end. We asked our testers to consider the most important features when using these bath towels, from their size to their drying time. We’ve outlined the key takeaways here so that you, too, know what to look for when shopping.
What to Look for in a Bath Towel
Size Not all bath towels are created equal in terms of size. Standard-size bath towels measure anywhere from 27 to 30 inches wide and 52 to 58 inches long. Larger towels, on the other hand, measure 35 to 40 inches wide and 60 to 70 inches long, but these tend to come with higher price tags and longer drying times.
Absorbency The absorbency of a towel is determined by a variety of factors including fiber material and GSM (grams per square meter). If you want an ultra-absorbent towel, check out cotton or cotton blend towels that have a GSM of more than 600. Microfiber towels are also highly absorbent but lack the plush feeling associated with thick, fluffy bath towels.
Drying time Thicker towels may sound luxurious, but consider whether or not you’re willing to endure longer drying times. Oversized bath towels may require an extra-long cycle in the dryer and tend to stay damp longer when hanging in the bathroom (which can be a problem if you don’t have adequate ventilation). Microfiber towels dry faster, so make that a priority if you can’t stand damp towels.
Test Results: Frontgate Resort Towels (Best Overall)
What We Like
What We Don't Like
Thickness makes it harder to fit on towel rack
Not as quick to dry
This towel earned major points for its high-quality material, which one tester said was the “perfect combination of thick and soft.” One of our reviewers also thought it was warm: “My apartment can sometimes get drafty,” she explained, “and this towel kept me toasty right out of the shower.” Another highlight was its durability—one tester reported that it didn’t show any signs of wear and tear over the testing period, including after being washed. On the other hand, according to one reviewer, its thickness made it tougher to fit on a rack with other, thinner towels. It also made drying time a bit longer: “On the few occasions where it got soaked with water in places—when I was drying my hair, for example—it was less quick to dry,” noted one tester.
Test Results: Pinzon Heavyweight Luxury 820-Gram Bath Towel (Best Value)
What We Like
What We Don't Like
Takes longer to dry
Not many color options
Not as plush
Reviewers loved this towel for its environmentally friendly and high-quality build. "You can tell this towel is a high-quality product with solid construction," one of our testers said. However, she also noted the dense texture of the material and the lack of color and pattern options. Pinzon's budget price, quality, and attractive design make it a great towel to add to your household.
Test Results: Abyss Super Pile Bath Towel (Best Luxury)
What We Like
Soft and plush
What We Don't Like
One of our testers liked this towel because it was “soft and plush” and absorbed water very well: “It’s absorbent enough to maintain its drying qualities without feeling overly damp,” he said. Our reviewers also thought its fabric felt durable and sturdy and didn’t notice any shedding or pilling. Our testers didn’t have many negative things to say about this towel, but one said that its “biggest downside is the price—everything else about this towel was great!”