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When designing a nursery, it's essential to create an environment where your little one will feel comfortable, happy, and visually stimulated. We spent hours researching and testing products to find the top retailers that offer safe, attractive, and practical pieces—including cribs, mobiles, bedding, and gliders.
Here are the best places to buy nursery decor.
Pottery Barn Kids
Kid pop culture collaborations
Free design consultations
For any parents who dream of their nursery being more of an extension of their home's style than a stand-alone shrine to their kids—Pottery Barn Kids (and specifically their Modern Baby collection) is ideal. From minimal to all-out glam, the look you want can be created with their chic and kid-friendly pieces.
Plus, for truly sweet touches, they have collaborations with Disney Princesses, Peanuts and more. There's always a new collection coming out from Pottery Barn Kids, so be sure to check back regularly for the newest and coolest decor items that you won't see in any other homes. They also offer free design appointments where an expert guides you through designing a space so you can feel more confident shopping for pieces.
Pictured: Indigo Dreams Nursery
Tons of info for new parents
Free shipping over $35
Wide selection can be overwhelming
Wayfair offers amazing deals and and options to furnish every part of your house. When it comes to the nursery, the retailer makes it easy to shop by category, furniture type, or brand on their landing page. There's also tons of information from real parents to help first-time parents figure out how much they should spend and what they should buy for their first nursery. We love that Wayfair offers assembly for large furniture items and free shipping when you spend over $35.
Affordable and expensive options
White-glove service available
Some options not accessible to all families
Founded by two friends, Pam and Melissa, Project Nursery grew from a desire to help parents with design inspiration, DIY projects and tools to create a real community. From wallpaper and bedding to cribs, gliders, mobiles and changing tables, all of Project Nursery's products are incredibly stylish. They also offer white-glove service for delivery and setup of some of the bigger items like cribs and furniture.
For those with more, ahem, flexible budgets, one of our favorite finds on the site is this almost-invisible, incredibly modern acrylic crib from Nursery Works. Sure, it'll set you back a cool $2900, but it's basically a piece of art, right?
No assembly options
Sweet, stylish and affordable—that's the bottom line when it comes to Target's huge selection of nursery and baby finds. We're especially fond of their in-house brand Cloud Islandn, which seems to be designed specifically with modern parents in mind. Contemporary prints, adorable animals, and inviting wallpaper options combine for a full nursery look that will inspire sweet dreams and peaceful, playful days.
Target has a convenient feature where you can order through their app and pick up at their store at a special Drive-Up location—with someone to bring your items right to your car. Just note that you will have to assemble larger furniture items yourself.
3D room planner
Tons of inspiration
Free design consulting
Interior design giant, West Elm, proves itself once again when it comes to nursery decor. If you have no idea which direction you want to go with your new design, head to West Elm's inspiration tab or book a free appointment with one of their experts. Then, browse their selection of chairs, dressers, cribs, and more.
West Elm offers a 3D room planner so you can actually see what your furniture will look like in your space. This means less returns and less fuss when the product actually arrives and you have to decide where it will live within your nursery.
Pictured: Sarah Sherman Samuel Swivel Glider
Tons of personalized options
Supports small creators
Unique, handmade pieces
Shipping can take longer than major retailers
Etsy can be an endless (and enjoyable) spiral of searching for cute nursery decor, especially one-of-a-kind pieces that you can't find anywhere else. There's a plethora of options and you can find a customized piece of just about anything on there—so to help you out, we've singled out a few of our favorite sellers below.
- Adorable teepees from Little Wanderer
- Beautiful wooden name signs from Hickory Hollow Designs
- Blankets, crib sheets and nursing pillows that can be monogramed and personalized from Ivie Baby
- Instagram-worthy blankets and mobiles from Baby Jives Co
Pictured: Luna Moth Mobile in Green by Baby Jives Co
Sells tons of noteworthy brands
Wide price range
Sells attractive toys as well
Not the easiest to navigate site
If you're looking to complete your nursery with chic, modern finds from a variety of high-end brands, you can't go wrong with Maisonette. Between Babyletto, Oeuf, Nursery Works, and their own in-house brand, you'll find a cheerful mix of traditional styles, whimsical accents and gorgeous furniture pieces that can grow with baby.
We love that Maisonette has a huge selection of aesthetically-pleasing toys to match your existing nursery decor. You can even buy paint colors right from the site. If you don't know where to start, check out their "New & Popular" section for inspiration, or the sale tab if you're on a budget.
Pictured: Sleepi Mini in Hazy Grey by Stokke
Not as many sustainable options
Since there's almost nothing you can't buy from Amazon, it shouldn't surprise you too much to know that they have a huge selection of nursery decor options, from gear and accessories to furniture, bedding, toys, storage and more.
Amazon does not offer specific shipping options for nursery items, and with most furniture, some assembly is required. However, many of the options are available to arrive in two days with Amazon Prime. Many larger furniture items also offer assembly at an additional cost. Amazon is a great pick for those buying last-minute items for their nursery that they need quickly and efficiently.
Serena & Lily
Includes multiple design styles
Can buy directly from inspiration photos
We're big fans of Serena & Lily across the board—their traditional, classic decor aesthetic is filled with clean lines and bright colors. It's no different with their nursery and kids collections. The brand's vision is to have all elements of each room in your home work together seamlessly, while still letting your kids be kids.
The website showcases complete nurseries to find the aesthetic that fits your design taste best. Then, shop the specific components from that scape to build your own vision for your nursery. But, if you don't know where to start, Serena & Lily's website provides ample inspiration for modern, rustic, and coastal parents.
Pictured: Harbour Cane Convertible Crib
Shows brand properties as a glance
Can bring furniture into a specific room
2Modern, which offers a variety of curated, well-designed home goods, features the best of modern design as well as emerging talents—and their collection of nursery offerings is about as cool and contemporary as it gets. Each item page provides "good to know" tidbits about the products, such as sustainable components or included warranties. This makes it easy to learn about a brand's values and policies at a glance while shopping.
While delivery is specified as the front door of the building, you can call 2Modern's customer service to work with them to arrange another option, such as coming up the stairs of your apartment building or into a specific room.
Pictured: Ubabub Nifty Clear 3-In-1 Crib
Buy Buy Baby
Whole site dedicated to baby items
Tons of categories
Can be difficult to navigate
There's something comforting about shopping at a store that specializes only in baby products—from clothing, supplies and toys to all the furniture, decor and accessories you could ever need.
Buy Buy Baby is a super-store of sorts, with a specific goal to help you find every single thing you might need for your baby. You'll find a huge variety of brands and a healthy range of prices online, so we recommend filtering as much as you can by color, brand or price to narrow down your options. Luckily, the site highlights different categories of products on the home page, as well as special deals going on at the moment.
In-depth product listings
No white-glove service
Some of our favorite finds from Modern Nursery are the rugs—they come bedecked in everything from bumblebees in a hive to robots, rockets and cityscapes. They also come in various shapes and sizes, and many are machine washable, so spills are no big deal. Even if you may not be familiar with all the brands on the site, each product listing includes important safety and care information to provide peace of mind.
The retailer has a roster of dozens of designers, so try narrowing down your search by price or color, or even choose specifically from their curated list of eco-friendly brands. They do not offer any specialty shipping options or white-glove service, so be sure to have a handy man or good friend on standby for furniture building.
Pictured: Nico & Yeye Retro Rainbow Kids Rug
What to Look for in Nursery Decor
When it comes to little ones in your home, safety is essential. While some furniture, like gliders and rocking chairs, can be bought from just about any store, when possible, look for furniture and decor that's created with babies and kids in mind. Also, as with other larger pieces of furniture in your house, make sure to anchor dressers and shelves to walls to avoid accidents as your baby gets older. Many retailers offer product information about the materials involved and necessary certifications to make sure all of the components are completely safe for use with kids.
While your baby's decor and furniture may be meant to outfit their nursery, it's still an investment—and you may want it to hold up as they grow. Aim for versatile, well-made pieces that can transition with them as they get older, such as a changing table that functions as a dresser or a crib that can turn into a toddler bed. Find a long-lasting theme that they may enjoy as a toddler, so you're not constantly spending money on new decor pieces.
As any parent knows, aesthetics are only one part of the equation when it comes to kids' furniture and decor. Aim for easy-to-clean, easy-to-use products that make your job as a parent easier. (In our book, anything you can toss in the laundry is a win). Luckily, these major retailers include care instructions for just about any nursery item, so be sure the cleanup is manageable before investing.
How do you match a quilt with nursery decor?
When designing your little one's room, choose a color scheme to keep the aesthetic cohesive (and help you pick out what to buy). Start with anchor items, such as your crib, changing table, and rocking chair, then add decor—including baby's sheets and blanket—that complements the overall look and color scheme. Then, you can transition to finding a quilt to matches your color scheme.
Does Wayfair have any brick and mortar stores?
Unfortunately, no. According to the retailer's site, there aren't any Wayfair store locations open to the public.
When should I change out nursery decor?
As your little one grows, you may consider swapping out existing decor. When you do that depends on a few factors. If anything's broken, unusable, or just not looking great, it might be time to change it out for something new. You may also want to add in some new decor as your child starts to develop interests of their own, such as favorite colors, activities, or characters.
Why Trust The Spruce?
This article was written by Julia Fields, a lifestyle writer for The Spruce and The Spruce Crafts, covering all things surrounding toys, gifts, crafts, and the holidays. She's also covered similar topics in other roles, including toy reviews, product roundups, crafts, and more.