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Whether you're expecting or adopting your first child or looking forward to welcoming baby number 3 to your family, you'll need to start furnishing and decorating your nursery. Like decorating the rest of your home, this project is really as exciting it is challenging. While every parent-to-be wants to create an environment where their little one feels safe, protected, and happy, achieving that perfect mix may feel daunting.
We recommend starting with what's most essential—the safe and practical pieces you need like a crib, a changing table, and rocker or glider for you. From there, creating the soothing, smartly-appointed nursery of your dreams gets easier and easier.
There's so much to choose from when it comes to modern baby and nursery decor, it helps to take a step back before you start overwhelming the room with decorative touches and accessories. Remember that you'll probably be getting a ton of gifts along the way, too. Designing a peaceful nursery is not likely to happen if the room is too filled with stuff. The more thoughtful you can be with your selections, the happier you and your baby will be in the coming early months and years.
Ahead, we've singled out ten of the best places to shop for nursery decor online, from specialty shops and indie sellers to big box stores and a few get-it-all-at-once e-tailers.
Pottery Barn Kids
For any parents who dream of their nursery being more of an extension of their home's style than a stand-alone shrine to their kids—Pottery Barn Kids (and specifically their Modern Baby collection) is ideal. From minimal to all-out glam, the look you want can be created with their chic and kid-friendly pieces. Plus, for truly sweet touches, they have collaborations with Disney Princesses, Peanuts and more.
Pictured: Hip Modern Nursery Collection
Founded by two friends, Pam and Melissa, Project Nursery grew from a desire to help parents with design inspiration, DIY projects and tools to create a real community. From wallpaper and bedding to cribs, gliders, mobiles and changing tables, all of Project Nursery's products are incredibly stylish. They also offer white-glove service for delivery and setup of some of the bigger items like cribs and furniture.
For those with more, ahem, flexible budgets, one of our favorite finds on the site is this almost-invisible, incredibly modern acrylic crib from Nursery Works. Sure, it'll set you back a cool $2900, but it's basically a piece of art, right?
Sweet, stylish and affordable—that's the bottom line when it comes to Target's huge selection of nursery and baby finds. We're especially fond of their in-house brand Cloud Island, which seems to be designed specifically with modern parents in mind. Contemporary prints, adorable animals and even wallpaper combine for a full nursery look that will inspire sweet dreams and peaceful, playful days.
Target has a convenient new feature where you can order through their app and pick up at their store at a special Drive-Up location—with someone to bring your items right to your car! Unfortunately, they do not offer white-glove service for larger items like furniture.
Etsy can be an endless (and enjoyable!) spiral of searching for cute nursery decor, so it can be hard to know where to look for the really good stuff. But to help you out, we've singled out a few of our favorite sellers below.
- Adorable teepees from Little Wanderer
- Beautiful wooden name signs from Hickory Hollow Designs
- Blankets, crib sheets and nursing pillows that can be monogramed and personalized from Ivie Baby
- Instagram-worthy blankets and mobiles from Baby Jives Co
Pictured: Luxe Heart Bright Rainbow Cloud Mobile by Baby Jives Co
If you're looking to complete your nursery with chic, modern finds from a variety of high-end brands, you can't go wrong with Maisonette. Between Babyletto, Oeuf, Nursery Works, and their own in-house brand, you'll find a cheerful mix of traditional styles, whimsical accents and gorgeous furniture pieces that can grow with baby.
Pictured: Sleepi Mini in Mint Green by Stokke
Since there's almost nothing you can't buy from Amazon, it shouldn't surprise you too much to know that they have a huge selection of nursery decor options, from gear and accessories to furniture, bedding, toys, storage and more.
Amazon does not offer specific shipping options for nursery items, and with most furniture, some assembly is required.
Serena & Lily
We're big fans of Serena & Lily across the board—their traditional, classic decor aesthetic is filled with clean lines and bright colors. It's no different with their nursery and kids collections. The brand's vision is to have all elements of each room in your home work together seamlessly, while still letting your kids be kids.
2Modern, which offers a variety of curated, well-designed home goods, features the best of modern design as well as emerging talents—and their collection of nursery offerings is about as cool and contemporary as it gets.
While delivery is specified as the front door of the building, you can call 2Modern's customer service to work with them to arrange another option, such as coming up the stairs of your apartment building or into a specific room.
Pictured: Ubabub Nifty Clear 3-In-1 Crib
Buy Buy Baby
There's something comforting about shopping at a store that specializes only in baby products—from clothing, supplies and toys to all the furniture, decor and accessories you could ever need.
Buy Buy Baby is a super-store of sorts, with a specific goal to help you find every single thing you might need for your baby. You'll find a huge variety of brands and a healthy range of prices online, so we recommend filtering as much as you can by color, brand or price to narrow down your options.
Pictured: NoJo XOXO 4-Piece Crib Bedding Set
Some of our favorite finds from Modern Nursery are the rugs—they come bedecked in everything from bumblebees in a hive to robots, rockets and cityscapes. Modern Nursery has a roster of dozens of designers, so try narrowing down your search by price or color, or even choose specifically from their curated list of eco-friendly brands. They do not offer any specialty shipping options or white-glove service.
Pictured: Ami Bassinet and Rocker by Nursery Works
What to Look for in Nursery Decor
When it comes to little ones in your home, safety is essential. While some furniture, like gliders and rocking chairs, can be bought from just about any store, when possible, look for furniture and decor that's created with babies and kids in mind. And, as with other larger pieces of furniture in your house, make sure to anchor dressers and shelves to walls to avoid accidents as your baby gets older.
While your baby's decor and furniture may be meant to outfit their nursery, it's still an investment—and you may want it to hold up as they grow. Aim for versatile, well-made pieces that can transition with them as they get older, such as a changing table that functions as a dresser or a crib that can turn into a toddler bed.
As any parent knows, aesthetics are only one part of the equation when it comes to kids' furniture and decor. Aim for easy-to-clean, easy-to-use products that make your job as a parent easier. (In our book, anything you can toss in the laundry is a win.)
How do you match a quilt with nursery decor?
When designing your little one's room, choose a color scheme to keep the aesthetic cohesive (and help you pick out what to buy). Start with anchor items, such as your crib, changing table, and rocking chair, then add decor—including baby's sheets and blanket—that complements the overall look and color scheme.
How do you decorate a nursery?
How you decorate your little one's nursery is totally up to you. Some parents like to create a nursery that's an extension of the home's existing aesthetic, which makes decorating relatively easy. If you'd rather try out a different look for your baby's room, think about how you want your child to feel in that space. What colors, textures, and styles would evoke that feeling? Once you pinpoint the vibe of the space, find furniture and a paint color or wallpaper that fits that vision, then build in other baby- and kid-friendly decor. Creating a Pinterest board is a great way to see your vision before you start decorating.
When should I change out nursery decor?
As your little one grows, you may consider swapping out existing decor. When you do that depends on a few factors. If anything's broken, unusable, or just not looking great, it might be time to change it out for something new. You may also want to add in some new decor as your child starts to develop interests of their own, such as favorite colors, activities, or characters.
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Taylor Davies is an experienced home and lifestyle writer whose work has been published in Teen Vogue, InStyle, NBC News, Today.com, and more. Additional reporting was done by Ashley Abramson, a writer who has worked as editor for local print and online publications. Her work has also appeared in the New York Times, Washington Post, Allure, InStyle, MyDomaine, and more.