The 6 Best Places to Buy Pillows in 2020

Where to score the best deals on pillows of all kinds

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Every household needs pillows, especially bed pillows. But most people also use shams and decorative throw pillows to spruce up their decor. If you’re in the market for any type of pillow, it’s important to know where to shop. Quality pillows—especially more affordable options—aren’t easy to come by, unless you know where to look. Whether you’re looking for an affordable bed pillow, want to splurge on the softest down pillow available, or want to pepper your home with attractive throw pillows, we can help point you in the right direction.

Here are some of the best stores where you can purchase any type of pillow.

  • 01 of 06


    Courtesy of Amazon.

    Amazon is a go-to for nearly all everyday purchases, and you can add pillows to the list. Since you can’t try, or even feel, pillows while shopping at an online retailer, some may hesitate. But Amazon is a wonderful destination for all kinds of pillows for two reasons: the options are seemingly endless and there are hundreds of reviews to help you make a decision you feel good about. You can find nearly every big-name brand on Amazon—think MyPillow, Casper, Tempur-Pedic, Wamsutta, and more—but you can also find lesser-known pillows, like those made by Amazon’s private label AmazonBasics. Another big perk of shopping at Amazon is that you can find a wide range of specialty pillows that may not be readily available at other retailers. In addition to bed pillows and throw pillows, the online giant has a host of special medical pillows, travel pillows, and body positioners.

    Of course, you don’t have to wait long to enjoy your new pillow: many of these items qualify for free two-day shipping if you’re a Prime member.​

  • 02 of 06


    Courtesy of Wayfair.

    Shoppers may have some of the same hesitations they do about shopping for pillows on Amazon—it’s impossible to feel or try a pillow you purchase online. But Wayfair has taken extensive steps to make the shopping experience as convenient as possible. In fact, you could argue that you’ll get more helpful information from Wayfair than you would at a traditional brick and mortar store. How? Each item has a color-coded guide that details comfort level, sleep position, fill material, and cover material, so you can make a very educated purchase. What’s more, some of the more popular options have upwards of 5,000 reviews, so you can read about other people’s experience, should you want to do more research before making a decision.

    Inventory includes all of the most popular brands, but also less expensive options made by Wayfair. If your taste skews more expensive, you’ll appreciate the discounted prices the online retailer offers on many name brands, like Ralph Lauren and Sealy.

    Though you can return items purchased through Wayfair for a refund within 30 days, it’s important to note that you’ll have to pay the return shipping costs—even if you received free shipping on your initial order.

  • 03 of 06


    Courtesy of Target.

    If you’re looking for a great deal on pillows, Target is a big-box store that offers a wide array of pillows (both bed pillows and decorative pillows) at an affordable price. At Target, the pillows are all available to see and touch, but unlike stores like Bed Bath & Beyond, the retailer does not have beds in which you can try the pillow before you buy it.

    That said, the majority of Target’s pillows are very affordable. The cheapest bed pillow available at target costs just $3.99. It’s not a piece of junk either—this particular pillow is a bestseller. It has nearly 800 reviews, with an average star rating of four. Other bestsellers range from $10 to $14. If you’re looking for the cream of the crop, Target has that too. The retailer’s most expensive pillow, a super-soft down option, costs $155.

    When it comes to throw pillows, Target also has an extensive inventory, with more than 2,600 options for sale online. The vast majority of which are $30 or less.

  • 04 of 06

    Bed Bath & Beyond

    Courtesy of Bed Bath & Beyond.

    For a huge selection of top-rated bed pillows, visit your local Bed Bath & Beyond. This store has a wide range of pillows—from standard bed pillows, to body pillows, to wedge pillows, to shams, to decorative throw pillows—available on the floor, so you can see, touch, and even test each pillow before you decide on the right one—something that’s very important when shopping for the best pillow. Brands at Bed Bath & Beyond include Tempur-Pedic, Wamsutta, Brookstone, and cult-favorite MyPIllow. Fortunately, if you can’t make it to the store to check out these options in person, the retailer also has a very extensive website with free shipping on orders over $39.

    Another huge perk of shopping at Bed Bath & Beyond is the fact that coupons are readily available. With the store’s famous 20 percent off coupon, you can score a new brand-name pillow at a better price than you can at many other retailers. 

    Should you change your mind about your pillow selection, Bed Bath & Beyond also has a generous return policy. For up to one year after purchase, the retailer will refund the purchase price to the original form of payment or issue a merchandise credit with a receipt. Without a receipt, the retailer offers store credit, less 20 percent to account for the possible use of a store coupon.

    Continue to 5 of 6 below.
  • 05 of 06

    West Elm

    Courtesy of West Elm.

    When it comes to decorative pillows, West Elm is the gold standard. The retailer, extremely popular among millennial buyers, carries a gorgeous array of throw pillows and floor pillows that make a home’s decor really stand out.

    In addition to their aesthetic, the pillows are well made and are available at a relatively attainable price point, particularly when it comes to fanciful home decor. Though the overarching style skews mid-century modern, there is a wide range of colors and patterns to suit any personality or decor style. The retailer also has seasonal items, providing an easy and relatively affordable way to swap out your decor throughout the year.

    When it comes to bed pillows, the options are much more limited at this particular retailer. They sell just one brand of bed pillow, the Leesa. Though some may feel restricted by this, others may appreciate having the choice made for them, as this pillow is highly rated and very comfortable.

    Shopping is convenient at West Elm, too. They have a number of physical stores, but the online platform is easy to navigate as well. As another added convenience, West Elm also accepts gift cards and merchandise credit from sister brands Pottery Barn, Mark and Graham, and Williams-Sonoma.

  • 06 of 06


    Courtesy of Costco.

    Though you might easily overlook this option, a wholesale club like Costco is a great place to buy pillows. There’s just one catch: you do need a membership to shop at this retailer—both online and in-store. The cost of a standard annual membership—the Gold Star—is approximately $60, but you’ll then have access to all the deals the club offers, including those on name-brand pillows.

    You’ll find brands like Tempur-Pedic and Hotel Grand, as well as specialty brands like AlleRx. Costco also has some great options and deals when it comes to other items you’ll need to create the ultimate bed, including mattresses. You’ll even find bed pillows for your dog at this retailer!