The 10 Best Places to Buy Pillows in 2022

Where to score the best deals on pillows of all kinds

Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.

Our Top Picks

Brooklinen

"The cult-favorite bedding brand offers down and down alternative pillows with the perfect amount of support."

Parachute

"You'll find a variety of styles, including some specifically designed for side sleepers."

Wayfair

"This easy-to-shop site has a color-coded guide to help you find the perfect pillow."

West Elm

"The gold standard for decorative accents, this site features a gorgeous array of throw and floor pillows."

Amazon

"At this go-to shopping site, you can browse hundreds of reviews to help you choose the best pillow."

Bed Bath & Beyond

"Find a huge selection of name-brand bed pillows and decorative throw pillows at affordable prices."

Costco

"With a membership, you'll be able to shop name brands online and in stores."

Casper

"Famous for mattresses, Casper is a great place for comfy down, down alternative, and foam pillows, too."

Purple

"These pillows are designed for ultimate support and comfort."

Target

"You'll find a wide array of comfy bed pillows and decorative options at affordable prices."

Every household needs pillows, especially bed pillows. But most people also use shams and decorative throw pillows to spruce up their decor. If you’re in the market for any type of pillow, it’s important to know where to shop. Quality pillows—especially more affordable options—aren’t easy to come by, unless you know where to look. Whether you’re looking for an affordable bed pillow, want to splurge on the softest down pillow available, or want to pepper your home with attractive throw pillows, we can help point you in the right direction.

Here are some of the best places to buy pillows to match your sleeping style and budget.

Brooklinen

Brooklinen
Courtesy of Brooklinen

The online retailer Brooklinen is an excellent place to shop for stylish bedding, and they also offer natural down and down alternative bed pillows with three levels of neck support: plush, mid-plush, and firm. No matter which pillow style you prefer, you can email, call or text Brooklinen experts if you need help deciding which pillow is right for you. 

If you do change your mind, the majority of Brooklinen products can be returned or exchanged within 365 days, and they cover return shipping if you’re in the U.S. If you’re in the Williamsburg area, you can also shop in person at the Brooklinen store. 

Parachute

Parachute
Courtesy of Parachute

Known for their chic bedding in minimalist, neutral hues, Parachute helps you complete your comfy bed with a selection of supportive pillows. In addition to traditional down and down alternative bed pillows—with some styles designed specifically for side sleepers—the store also has square Euro pillows that are great for creating a layered bedding look and a down alternative body pillow insert.

If you decide your new pillow isn’t quite right, the company accepts returns within 60 days, but shipping and handling fees are nonrefundable. And if you prefer shopping in-person, there are brick-and-mortar Parachute stores in cities across the United States. 

Wayfair

wayfair-pillows
Courtesy of Wayfair.

Shoppers may have some of the same hesitations they do about shopping for pillows on Amazon—it’s impossible to feel or try a pillow you purchase online. But Wayfair has taken extensive steps to make the shopping experience as convenient as possible. In fact, you could argue that you’ll get more helpful information from Wayfair than you would at a traditional brick-and-mortar store. How? Each item has a color-coded guide that details comfort level, sleep position, fill material, and cover material, so you can make a very educated purchase. What’s more, there are plenty of reviews from other shoppers should you want to do more research before making a decision.

Inventory includes all of the most popular brands, but also less expensive options made by Wayfair. If your taste skews more expensive, you’ll appreciate the discounted prices the online retailer offers on many name brands, like Ralph Lauren and Sealy.

Though you can return items purchased through Wayfair for a refund within 30 days, it’s important to note that you’ll have to pay the return shipping costs—even if you received free shipping on your initial order.

West Elm

west-elm-pillows
Courtesy of West Elm.

When it comes to decorative pillows, West Elm is the gold standard. The retailer, extremely popular among millennial buyers, carries a gorgeous array of throw pillows and floor pillows that make a home’s decor really stand out.

In addition to their aesthetic, the pillows are well made and are available at a relatively attainable price point, particularly when it comes to fanciful home decor. Though the overarching style skews mid-century modern, there is a wide range of colors and patterns to suit any personality or decor style. The retailer also has seasonal items, providing an easy and relatively affordable way to swap out your decor throughout the year.

When it comes to bed pillows, the options are much more limited at this particular retailer—there's a handful of down and down alternative bed pillows to choose from.

Shopping is convenient at West Elm, too. They have a number of physical stores, but the online platform is easy to navigate as well. As another added convenience, West Elm also accepts gift cards and merchandise credit from sister brands Pottery Barn, Mark and Graham, and Williams-Sonoma.

Amazon

amazon-bed-pillows
Courtesy of Amazon.

Amazon is a go-to for nearly all everyday purchases, and you can add pillows to the list. Since you can’t try, or even feel, pillows while shopping at an online retailer, some may hesitate. But Amazon is a wonderful destination for all kinds of pillows for two reasons: The options are seemingly endless and there are hundreds of reviews to help you make a decision you feel good about. You can find nearly every big-name brand on Amazon—think MyPillow, Casper, Tempur-Pedic, Wamsutta, and more—but you can also find lesser-known pillows, like those made by Amazon’s private label AmazonBasics. Another big perk of shopping at Amazon is that you can find a wide range of specialty pillows that may not be readily available at other retailers. In addition to bed pillows and throw pillows, the online giant has a host of special medical pillows, travel pillows, and body positioners.

Of course, you don’t have to wait long to enjoy your new pillow: Many of these items qualify for free two-day shipping if you’re a Prime member.​

Bed Bath & Beyond

bed-and-bath-pillows
Courtesy of Bed Bath & Beyond.

For a huge selection of bed pillows, visit your local Bed Bath & Beyond. This store has a wide range of pillows—including standard bed pillows, body pillows, wedge pillows, shams, and decorative throw pillows—available on the floor, so you can see, touch, and even test each pillow before you decide on the right one—something that’s very important when shopping for the best pillow. Brands at Bed Bath & Beyond include Tempur-Pedic, Wamsutta, Brookstone, and cult-favorite MyPillow. Fortunately, if you can’t make it to the store to check out these options in person, the retailer also has a very extensive website with free shipping on orders over $19.

Another huge perk of shopping at Bed Bath & Beyond is the fact that coupons are readily available. With the store’s famous 20 percent off coupon, you can score a new brand-name pillow at a better price than you can at many other retailers. 

Should you change your mind about your pillow selection, Bed Bath & Beyond also has a generous return policy. For up to 90 days after purchase, the retailer will refund the purchase price to the original form of payment or issue a merchandise credit with a receipt. Without a receipt, the retailer offers store credit for the item's current price, minus 20 percent to account for the possible use of a store coupon.

Costco

costco-pillows
Courtesy of Costco.

Though you might easily overlook this option, a wholesale club like Costco is a great place to buy pillows. There’s just one catch: You do need a membership to shop at this retailer—both online and in-store—but you’ll then have access to all the deals the club offers, including those on name-brand pillows.

You’ll find brands like Tempur-Pedic and Hotel Grand, as well as specialty brands like Comfort Tech. Costco also has some great options and deals when it comes to other items you’ll need to create the ultimate bed, including mattresses. You’ll even find bed pillows for your dog at this retailer!

Casper

Casper
Courtesy of Casper

Casper is well-known for its mattresses—which arrive at your door in a compact, easy-to-carry box—and the store is also a great place to buy comfy bed pillows. Casper offers three pillow styles: the Original Casper, a fluffy down alternative option; a supportive foam pillow; and a plush all-natural down pillow. The soft and supportive Original Casper pillow is their most popular, and it comes in standard or king sizes. 

While Casper does have brick-and-mortar stores around the country, they make it super easy to buy pillows and other bedding online. Free shipping and returns are included with every order, and they offer a risk-free 30-night trial—if you aren’t happy with your pillow, you can return it for a full refund. 

What Editors Say

"Soft enough to feel comfy but firm enough to keep me comfortable all night, the Casper foam pillow has been a true nighttime savior. I wasn't sure I wanted a foam pillow when I was shopping for a replacement, but Casper's select array of options makes shopping for a pillow easy, and because all work for all sleep positions, you really can't go wrong. (Casper's generous return policy also makes investing in your new pillow feel less risky, because you can always try it and return it if it's not right for you.)" — Lauren Phillips, Lifestyle Editor

Purple

Purple
Courtesy of Purple

Founded by the Pearce brothers, two engineers devoted to creating high-tech, comfortable cushioning, Purple offers three bed pillow styles. Choose from the Purple Harmony Pillow, which provides head and neck support and good airflow to keep you cool throughout the night; the adjustable Purple Plush Pillow with a cooling Lyocell-blend cover; and the Purple Pillow, which offers ergonomic neck support. Every pillow comes with free shipping and returns, a 100-night trial, and a one-year warranty, so you have plenty of time to decide if you’ve picked the right pillow.

In addition to bed pillows, Purple also has mattresses, bedding, bed frames, and even pet beds to keep your furry friend comfy. And if you prefer shopping in-store, you can find Purple products at certain retail stores like Macy’s and Raymour & Flanigan.

Target

target-bed-pillow
Courtesy of Target.

If you’re looking for a great deal on pillows, Target is a big-box store that offers a wide array of pillows (both bed pillows and decorative pillows) at an affordable price. At Target, the pillows are all available to see and touch, but unlike stores like Bed Bath & Beyond, the retailer does not have beds in which you can try the pillow before you buy it.

That said, the majority of Target’s pillows are very affordable. Of course, if you’re looking for the cream of the crop, Target has that too—some of their pricier options are made from super-soft down or down alternative.

When it comes to throw pillows, Target also has an extensive inventory, with more than 3,000 options for sale online.

What To Look for in Bed Pillows

Material

Most bed pillows are made with a down material, but you can pick and choose between features like stiffness vs. softness, or ergonomics to support your neck and shoulders. Some stores offer alternatives to down, too, like cotton.

Style

Pillows come in a variety of sizes, shapes, and for a variety of purposes. There are, of course, the traditional bed pillows, but companies also offer other options which may or may not be of interest. Parachute, for example, offers 'side sleeper' options or Euro pillows that help create a layered look. West Elm also offers a variety of throw/decorative pillows if you're looking to adorn your bed. Bed Bath & Beyond has shams, throw pillows, or body pillows. And, of course, Amazon offers a range of options, too.

Price

You don't want to skimp out on pillow quality by option for the cheapest price. That being said, some companies offer quality without too hefty of a price tag. If you're not sure about what you like, it may be best to purchase something with a return policy so that you can see if the pillow is the right fit. Otherwise, sometimes purchasing something on the cheaper side gives you the option to try without the financial burden. Those pillows can always become guest pillows if they're not a fit.

FAQ
  • How do you wash pillows?

    First, check out the label on your pillow to see if there are any specific care instructions. If your pillow is not machine washable, this label will tell you. In that case, you'll need to remove and wash the pillow case, dust/vacuum the pillow's surface, and then spot clean and hang dry.


    If your pillow is machine washable, you'll want to put two pillows at a time in the washer to balance the load. If you have a top-loading washer with an agitator (center divider), it may not work to wash your pillows as they can get stuck and end up 'freezing' the load.


    Always use the gentle cycle with a small amount of detergent. If the pillows are all the same colors (so no bleeding) you can use warm water with a cold rinse. Be sure to tumble dry the pillows on low and make sure they're completely dry before adding back to the bed.

  • How often should you replace pillows?

    Pillows should be, at minimum, fully washed about every four months. This is, of course, with liners and pillow cases as barriers between you and the actual pillow. If you find that your pillow has a strange odor or doesn't seem to feel clean, even after washing, it may be time for an upgrade.


    In general, it may be a good idea to replace your pillows every six months to one year.

  • How do you arrange pillows on a bed?

    One of the most common ways to arrange pillows on a bed is to create a 'hotel style' feel. This can be achieved with two standard size pillows against the headboard/back, two standard or smaller size pillows in front, 1-2 accent pillows in front of that, and a final 'bolster' pillow or smaller pillow at the very front.

Why Trust The Spruce

Cristina Sanza is a lifestyle writer specializing in home products and organization hacks. Her work has been featured on Bustle, Ranker, Inside The Magic, and Upright Citizens Brigade. Additional reporting was done by Marisa Donnelly, a writer and editor with over 12 years of experience. Her work has appeared in Huffington Post, Bustle, BossBabe, Thought Catalog, and more.

Updated by
Marisa Donnelly
Marisa Donnelly 2

Marisa Donnelly is a lifestyle expert and writer with over a decade of experience sharing her knowledge about what home decor reveals about personalities. She also writes about small business, parenting, and education and her bylines have appeared on HuffPost, Bustle, and BossBabe. Marisa is the founder of an online homeschool program and a support site for blended families.

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