How can you tell if wrapping paper is good quality?

For high-quality wrapping paper, check the paper’s thickness. Thicker paper is less likely to tear during wrapping so it is more economical in the long run as you won’t need more than a single layer to properly wrap each gift. Another telltale sign of first-rate wrapping paper is the quality of the print or design.

What's a good price for wrapping paper?

The price of wrapping paper ranges from $5 per roll for 3-packs of average-quality wrapping paper to $15 or $20 per roll for a high-quality wrap. To get the best price on wrapping paper, consider stocking up after the holidays.

What is the best thickness for wrapping paper?

Wrapping paper thickness is often measured in grams per square meter (gsm). If you’re looking for thick, high-quality wrapping paper, try to find paper between 80 and 120 gsm.

What types of wrapping paper are there?

Wrapping paper generally comes in rolls and sheets. The most common types of wrapping paper include plain or patterned, kraft paper, metallic, and foil. You can find wrapping paper that is appropriate for specific occasions, like birthdays and holidays, or generic paper that is suitable for all occasions.

The 16 Best Places to Buy Wrapping Paper of 2023

This season, aim for your wrapping skills to be just as thoughtful and impressive as the gift inside, with beautiful wrapping paper that you can shop for online.

While shopping for the holidays can be incredibly stressful, whether buying presents or the means to wrap them, it becomes important to remember why you are wrapping in the first place. As Andrea Loth, Owner, and CEO of Gift Six The Wrappery, a mobile gift-wrapping service in Minneapolis, Minnesota puts it, "Wrapping is an art, and you should enjoy it!"

For impressive gifts this holiday season without the stress, we researched the best sites to shop for unique, personalized, and even sustainable wrapping paper. Our top picks include custom options featuring family photos from Zazzle, eccentric prints from Anthropologie, and eco-friendly paper from Wrappily.

Here are the best place to buy wrapping paper online, no matter the shape or size of your gift.

Amazon RUSPEPA Christmas Wrapping paper — Amazon

As always, Amazon has last-minute gifters covered with hundreds of wrapping paper options available for two-day shipping. Any style, color, or design you can think of, Amazon has you covered with options that won't break the bank. Some standout papers are Hallmark’s Foil Christmas Wrapping Paper for a holographic and shiny look, or American Greetings' reversible wrapping paper when one design is just not enough. Even better, you can get your gifts and gift wrap from the site in one sitting.

Rifle Paper Co. Holiday Village Wrapping Roll — Rifle Paper Co.

For festive and beautiful prints this season, Rifle Paper Co has you covered. With their 8-foot rolls of wrap, you can cover all your gifts with the same mistletoe print, or mix and match your presents by adding in a nutcracker-themed design or a classic Christmas tree pick.

The company also offers gift stickers so you never forget who each present belongs to, plus matching holiday tape to keep gifts secure and beautiful before they are ripped open.

Outside of the holiday season, Rifle Paper Co. has you covered with beautiful universal florals that fit perfectly with any occasion from birthdays and bridal showers to Mother's Day and Easter.

Wondershop 100 sq ft Feliz Navidad with Holly Gift Wrap Red — Wondershop

For shopping online or in-store, Target has everything you need to make the season bright. The online storefront makes it easy to shop value packs at unbeatable prices or other essentials like tape and gift tag all in one place. Target has curated gift wrap collections that organize designs by different themes and vibes from classic Christmas to one more sleep, which features adorable characters and critters designed for kids. With over 1,200 options, we definitely appreciate the endless filters and collections that Target offers so the choices don't feel overwhelming.

Minted Party Puppies Wrapping Paper — Minted

Minted has nothing short of a variety of different wrapping paper for those looking to expand outside of classic holiday prints. All of the designs are made by independent designers, so you can guarantee your present will stand out from the crowd at holiday parties. The unique designs can be used year-round for beautiful gifts for every occasion. Also, if none of the styles provided are perfect for you, Minted allows users to create their own custom wrapping paper. Simply upload a family photo for a personalized touch or put your design skills to the test for a completely unique experience.

Wrappily Hanukkah Doves Wrapping Paper — Wrappily

While gift wrap is a staple to holiday celebrations, it often ends up in the trash, wasting tons of paper every year. Luckily, companies like Wrappily are committed to creating a sustainable option without sacrificing style or quality. All of Wrappily's papers are recyclable, compostable, and printed using local newspaper presses to support local businesses. Wrappily has dozens of fun prints for every occasion and all of them are reversible for added fun. This is a perfect choice for those looking to make eco-conscious choices this holiday season without breaking the bank.

Walmart Christmas Vintage Kraft Paper Wrapping Paper — Walmart

Walmart is another great option for easy delivery or pickup when things become busy as the holidays approach. Walmart has an impressive selection of beautiful wrapping papers, including a “vintage” line that features brown craft paper with intricate designs etched in for a timeless feel, an excellent choice for wrapping the perfect gift for mom. For kids, Walmart also offers fun and whimsical designs that look like they came straight from the North Pole.

The Container Store Baby Dinos Wrapping Paper — The Container Store

The Container Store has all of the tools to make this holiday season organized and manageable. Luckily, they also have amazing gift wrap options to further ease the stress at this time of year. Opt for one with a repeating “Fa La La” pattern, or add some fun to your holiday with Christmas llamas bundled in hats and scarves. You can also store all of your papers, ribbons, and bows with one of their extensive wrapping paper storage options. Store your paper standing up with a cylindrical container or hang your supplies on the back of a door for easy access all year long.

Zazzle Custom Face Photo Gingerbread Men Christmas Holly Wrapping Paper — Zazzle

The great thing about Zazzle is that everything on the site can be customizable. This means that now every aspect of your perfect gift can be completely personalized for the recipient; i.e. your present for grandma can be wrapped in paper covered in your favorite throwback photo with her. While on the site, you can also browse their own beautiful designs of gift wrap as well for an easier, yet still lovely, option. The site makes it easy to shop by theme, style, designer, and more to find exactly what you're looking for.

Michael's JAM Paper Red Trees on Brown Kraft Paper Gift Wrap — Michael's

For those looking to DIY their gifts this year as well as their gift wrapping, Michael’s has all the tools and supplies you will need. Beautiful designs are plentiful featuring Santas, snowflakes, snowmen, and more. Add bows and ribbons to your designs for an added touch that will make all recipients pause before ripping into them. The Michael’s website also has fun craft ideas to spruce up any gift box: Make a Santa face out of paper to impress little ones, or create a bouquet of holly out of construction paper to use as a gift tag. All of these projects have detailed instructions and an easy-to-find material list that make holiday DIY projects easy and inexpensive.

Society 6 Vintage Gingerbread Town Wrapping Paper — Society 6

Support small artists with Society6’s independent designers who uniquely create every print on the site. There is the perfect design for every recipient on Society6, from vintage mid-century modern designs to classic holiday core to year-round funky finds sure to make a statement. These options often look expensive without breaking the bank and come in large sheets perfect for wrapping gifts of all sizes, so all you need is a holiday card and your present is ready for presenting!

Etsy Cheeseburger Wrapping Paper Set — Etsy

Speaking of supporting small creators, Etsy is the perfect place to find individualized and customizable options for any gift or in this case, gift wrapping. For instance, you can customize wrapping paper with a photo of your pet for their special holiday gift. Or, you can purchase paper that looks like a hamburger when stacked on top of each other or buy a fandom-themed wrap to match their fandom-themed gift. When purchasing from Etsy, be sure to keep in mind that shipping may take longer than other retailers. But, it is worth it for the personal touches and love that go into each creation.

World Market Trees And Windowpane Holiday Wrapping Paper Rolls — World Market

Another great option for purchasing gift wrap is World Market, whose selection is more unique than other sellers. They have their own styles that range from charming flowers and succulents to traditional trees, stars, or stripes. Venture outside of the box (literally) with their other gifting options including intricate baskets, paper gift tags, and stylish ribbons. They also sell Wrappily's eco-friendly basket filler to pair with one of their many basket gifting sets.

World Market acts as a one-stop shop for a complete gift wrapping station with unique ribbon, tissue paper, gift bag, and gift tag options. This year, the site organized its holiday decor and wrapping paper options into four collections: Sugarplum Village, Happy Hygge, Gilded Grove, and Camp Christmas. You can match all of your holiday items that fit your aesthetic or mix and match based on your recipient.

Anthropologie House of Hackney Wrapping Paper Roll — Anthropologie

All of the items at Anthropologie exude warmth, color, and luxury, including their gift wrap options. Shop their fun and eccentric designs as a sophisticated yet whimsical wrap option for the whole family. Or, opt for a reusable fabric gift wrap for recipients to reuse and re-gift over and over. Anthropologie has unique and interesting options guaranteed to turn heads, including detailed prints that represent the warmth of the holiday season, but are also suitable for year-round use.

Giftiply Snowy Cellular Celebration — Giftiply

Give back through the purchase of your holiday wrap this year with Giftiply. The locally sourced, recyclable wrapping papers' designs are inspired by different non-profits and 50 percent of each purchase goes directly to that charity. Most are perfect for year-round use, including one featuring words of affirmation that benefits the American Foundation for Suicide Prevention. While there may not be a ton of options to choose from, the site offers thorough information on the charities that benefit as well as the artists that created the stunning designs.

Paper Mart Christmas Objects Wrapping Paper — Paper Mart

There's nothing you won't find at Paper Mart, with over 10,000 styles of wrapping paper, perfect for every occasion, recipient, and present. Luckily, the site divides the wide selection into easy-to-navigate categories, including holiday, everyday, metallic, floral, and even discount styles. You can choose the length and bundle that works for you and your budget. This is a great option for those looking to wrap a ton of presents during the season and buy the same patterns in bulk. Paper Mart also has everything else you need to wrap and ship presents from mailers and ribbons to bags and boxes.

Occasional Wraps Diwali 2022 Gift Wrap — Occasional Wraps

Sanjay Parekh and his wife started Occasional Wraps as a way to share gift wraps for holidays not widely available in mainstream retail. The limited-edition wrapping paper site sells gift wrap based on an upcoming holiday, starting with Hanukkah. A portion of the profits goes directly to the artist and the country of the holiday that's being celebrated. This year, wraps will be available for Diwali and Hanukkah, designed by artists who celebrate the holiday. The site includes a bio of the artist of the product currently being sold, with their own artist spotlight. With Occasional Wrap, you're not going to get a wide selection to choose from. Still, you'll get specially curated gift wraps with every holiday not typically recognized in other gift wrap retailers.

Price

The holidays are always an expensive time, no matter how long your naughty or nice list is. Gift wrap can often be an afterthought in terms of budgeting for this season, so cheaper options at major retailers like Amazon and Walmart might be best for your family and budget. But if you have more time to prep, more customizable and sustainable gift wrap options make your gift look more unique—but tend to cost more.

"Quality is key," says Andrea Loth, Owner, and CEO of Gift Six The Wrappery, a mobile gift-wrapping service in Minneapolis, Minnesota. This refers to a thick wrapping paper that does not rip easily and has tighter corners and crisper edges. Loth recommends peeling back the plastic packaging to feel the wrapping paper when shopping in-store. Her tip: "If it is thicker than notebook paper, it will work great!"

Customization

Many of the options on this list offer wrapping paper that can be custom designed for an extremely personal experience. Sites like Zazzle, Etsy, and Society6 have customization at their core and are great options for those looking to add a personal photo or custom pattern to their gifts. While this may drive up the price, it is an awesome way to make presents feel especially designed to fit their recipient.

When customization is not available, Loth offers other ways to add a special touch to the most aesthetically pleasing gifts. Loth recommends buying all of your wraps in similar color palettes and sticking to this theme for ribbons, bows, or other add-ons. "If you want to go the extra mile, consider sliding a candy cane or a sprig of pine from a tree you find around your neighborhood into your bow or ribbon. It's a little touch that always wows," she shares.

Shipping and Delivery

Shopping for wrapping paper online is similar to shopping for gifts online—you must take shipping and delivery times into account. Major retailers like Amazon and Walmart are great for those in a time crunch who need gift wrap fast, and more custom retailers like Etsy or Wrappily may take longer to arrive, so consumers should be prepared to shop earlier on these sites and pay attention to inventory if listed. Luckily, most sites offer expedited shipping when needed at an additional cost.

FAQ

How can you tell if wrapping paper is good quality?

For high-quality wrapping paper, check the paper’s thickness. Thicker paper is less likely to tear during wrapping so it is more economical in the long run as you won’t need more than a single layer to properly wrap each gift. Another telltale sign of first-rate wrapping paper is the quality of the print or design.
What's a good price for wrapping paper?

The price of wrapping paper ranges from $5 per roll for 3-packs of average-quality wrapping paper to $15 or $20 per roll for a high-quality wrap. To get the best price on wrapping paper, consider stocking up after the holidays.
What is the best thickness for wrapping paper?

Wrapping paper thickness is often measured in grams per square meter (gsm). If you’re looking for thick, high-quality wrapping paper, try to find paper between 80 and 120 gsm.
What types of wrapping paper are there?

Wrapping paper generally comes in rolls and sheets. The most common types of wrapping paper include plain or patterned, kraft paper, metallic, and foil. You can find wrapping paper that is appropriate for specific occasions, like birthdays and holidays, or generic paper that is suitable for all occasions.

Julia Fields is a lifestyle writer for The Spruce covering all things surrounding toys, gifts, and the holidays since October 2021. Before that, she covered similar topics including toy reviews, product round-ups, interviews with experts, and more. Additional input was added by Andrea Loth, Owner and CEO of Gift Six The Wrappery, a mobile gift wrapping service in Minneapolis, Minnesota.