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Rifle Paper Co has beautiful designs for the holidays and beyond with extras that add pizzazz to any present.
Support indie designers with hundreds of unique designs, plus the option to create your own.
Perfect for last-minute shoppers who need their perfect wrap in a flash and a huge selection to chose from.
If you're sustainably-conscious, you'll love that this wrap made from reusable materials is recyclable and compostable.
For gifts that warrant higher quality wrapping paper, Nordstrom carries the brand UNWRP with art-focused designs for luxury gift-givers.
Not only does The Container Store have amazing wrap options, but they have everything needed to store all of your wrapping supplies, fit for one of Santa's elves.
Zazzle is the customization destination for adding personal photos and designs to your wrapping paper for an ultra-personalized touch.
In addition to lovely wrap, Michael's also has unique craft options to upgrade your gift.
Any wrap you can possibly thing of, Society6's independent designers have probably already created it.
Find exactly what you're looking for and support small creators with unique options you won't find anywhere else.
Anthropologie's eccentric and colorful prints and designs help it stand out from competitors.
This season, aim for your wrapping skills to be just as thoughtful and impressive as the gift inside, with beautiful wrapping paper that you can shop for online.
For impressive gifts this holiday season, we researched the best sites to shop for unique, personalized, and even sustainable wrapping paper. Our top picks include custom options featuring family photos from Zazzle, eccentric prints from Anthropologie, and eco-friendly paper from Wrappily.
Here are the best place to buy wrapping paper online, no matter the shape or size of your gift.
For festive and beautiful prints this season, Rifle Paper Co has you covered. With their eight foot rolls of wrap, you can cover all your gifts with the same mistletoe print, or mix and match your presents by adding in a nutcracker-themed design or a classic Christmas tree pick.
The company also offers gift stickers so you never forget who each present belongs to, plus matching holiday tape to keep gifts secure and beautiful before they are ripped open.
Outside of the holiday season, Rifle Paper Co. has you covered with beautiful universal florals that fit perfectly with any occasion from birthdays and bridal showers to Mother's Day and Easter.
Minted has nothing short of a variety of different wrapping paper for those looking to expand outside of classic holiday prints. All of the designs are made by independent designers, so you can guarantee your present will stand out from the crowd at holiday parties. The unique designs can be used year round for beautiful gifts for every occasion. Also, if none of the styles provided are perfect for you, Minted allows users to create their own custom wrapping paper. Simply upload a family photo for a personalized touch or put your design skills to the test for a completely unique experience.
As always, Amazon has last-minute gifters covered with hundreds of wrapping paper options available for two-day shipping. Any style, color, or design you can think of, Amazon has you covered with options that won't break the bank. Some standout papers are Hallmark’s Foil Christmas Wrapping Paper for a holographic and shiny look, or American Greetings' reversible wrapping paper when one design is just not enough. Even better, you can get your gifts and gift wrap from the site in one sitting.
While gift wrap is a staple to holiday celebrations, it often ends up in the trash, wasting tons of paper every year. Luckily, companies like Wrappily are committed to create a sustainable option without sacrificing style or quality. All of Wrappily papers are recyclable, compostable, and printed using local newspaper presses to support local businesses. Wrappily has dozens of fun prints for every occasion and all of them are reversible for added fun. This is a perfect choice for those looking to make eco-conscious choices this holiday season without breaking the bank.
Walmart is another great option for easy delivery or pickup when things become busy as the holidays approach. Walmart has an impressive selection of beautiful wrapping papers, including a “vintage” line that features brown craft paper with intricate designs etched in for a timeless feel, an excellent choice for wrapping the perfect gift for mom. For kids, Walmart also offers fun and whimsical designs that look like they came straight from the North Pole.
Ideal for adults looking to make a statement with their presents this year, Nordstrom’s sells the line of wrapping paper UNWRP, which takes an art-focused approach to gift wrap. The five designs are not tied to any holiday themes, so they can be used year round and come in bright, abstract, repeating patterns that will add life to any present. This is a great option for those looking gift something to a special someone, like a boss or bougie family member that prioritizes style and class.
The Container Store has all of the tools to make this holiday season organized and manageable. Luckily, they also have amazing gift wrap options to further ease the stress at this time of year. Opt for one with a repeating “Fa La La” pattern, or add some fun to your holiday with Christmas llamas bundled in hats and scarves. You can also store all of your papers, ribbons, and bows with one of their extensive wrapping paper storage options. Store your paper standing up with a cylindrical container or hang your supplies on the back of a door for easy access all year long.
The great thing about Zazzle is that everything on the site can be customizable. This means that now every aspect of your perfect gift can be completely personalized for the recipient; i.e. your present for grandma can be wrapped in paper covered in your favorite throwback photo with her. While on the site, you can also browse their own beautiful designs of gift wrap as well for an easier, yet still lovely, option.
For those looking to DIY their gifts this year as well as their gift wrapping, Michael’s has all the tools and supplies you will need. Beautiful designs are plentiful featuring Santa’s, snowflakes, snowmen, and more. Add bows and ribbons to your designs for an added touch that will make all recipients pause before ripping into. The Michael’s website also has fun craft ideas to spruce up any gift box: Make a Santa face out of paper to impress little ones, or create a bouquet of holly out of construction paper to use as a gift tag. All of these projects have detailed instructions and an easy-to-find material list that make holiday DIY projects easy and inexpensive.
Support small artists with Society6’s independent designers who uniquely create every print on the site. There is the perfect design for every recipient on Society6, from vintage mid-century modern designs, to classic holiday core to year-round funky finds sure to make a statement. These options often look expensive without breaking the bank and come in large sheets perfect for wrapping gifts of all sizes, so all you need is a holiday card and your present is ready for presenting!
Speaking of supporting small creators, Etsy is the perfect place to find individualized and customizable options for any gift or in this case, gift wrapping. For instance, you can customize wrapping paper with a photo of your pet for their special holiday gift. Or, you can purchase paper that looks like a hamburger when stacked on top of each other, or buy fandom themed wrap to match their fandom themed gift. When purchasing from Etsy, be sure to keep in mind that shipping may take longer than other retailers. But, it is worth it for the personal touches and love that go into each creation.
Another great option for purchasing gift wrap is World Market, whose selection is more unique than other sellers. World Market is another place to shop sustainable brand Wrappily that may be more accessible for in-person shopping or for redeeming coupons and other offers. Additionally, they have their own styles that range from charming flowers and succulents to traditional trees, stars, or stripes. Venture outside of the box (literally) with their other gifting options including intricate baskets, paper gift tags, and stylish ribbons.
One of their most unique offers is a fabric gift wrap that is sustainable and reusable. The fabric used is all scraps from World Market apparel so you can feel good about your holiday shopping. World Market partnered with Silaiwali, which helps employ women in New Delhi for this product. Reviewers have discovered other uses for the fabric as well including wall decor or as a handkerchief.
All of the items at Anthropologie exude warmth, color, and luxury, including their gift wrap options. Shop their fun and eccentric designs as a sophisticated yet whimsical wrap option for the whole family. Or, opt for a reusable fabric gift wrap for recipients to reuse and re-gift over and over. Anthropologie has unique and interesting options guaranteed to turn heads, including a pearlescent wrapping paper that changes color if the light hits it just right.
What to Look For in Wrapping Paper
The holidays are always an expensive time, no matter how long your naughty or nice list is. Gift wrap can often be an afterthought in terms of budgeting for this season, so cheaper options at major retailers like Amazon and Walmart might be best for your family and budget. But if you have more time to prep, more customizable and sustainable gift wrap options make your gift look more unique—but tend to cost more.
"Quality is key," says Andrea Loth, Owner and CEO of Gift Six The Wrappery, a mobile gift wrapping service in Minneapolis, Minnesota. This refers to a thick wrapping paper that does not rip easily and has tighter corners and crisper edges. Loth recommends peeling back the plastic packaging to feel the wrapping paper when shopping in store. Her tip: "If it is thicker than notebook paper, it will work great!"
Many of the options on this list offer wrapping paper that can be custom designed for an extremely personal experience. Sites like Zazzle, Etsy, and Society6 have customization at their core and are great options for those looking to add a personal photo or custom pattern to their gifts. While this may drive up the price, it is an awesome way to make presents feel especially designed to fit their recipient.
When customization is not available, Loth offers other ways to add a special touch for the most aesthetically pleasing gifts. Loth recommends buying all of your wrap in in similar color palettes and sticking to this theme for ribbons, bows, or other add-ons. "If you want to go the extra mile, consider sliding a candy cane or a sprig of pine from a tree you find around your neighborhood into your bow or ribbon. It's a little touch that always wows," she shares.
Shipping and Delivery
Shopping for wrapping paper online is similar to shopping for gifts online—you must take shipping and delivery times into account. Major retailers like Amazon and Walmart are great for those in a time crunch who need gift wrap fast, and more custom retailers like Etsy or Wrappily may take longer to arrive, so consumers should be prepared to shop earlier on these sites and pay attention to inventory if listed. Luckily, most sites offer expedited shipping when needed at an additional cost.
While shopping for the holidays can be incredibly stressful, whether buying presents or the means to wrap them, it becomes important to remember why you are wrapping in the first place. As Loth puts it, "Wrapping is an art, and you should enjoy it!"
Why Trust The Spruce?
Julia Fields is a lifestyle writer for The Spruce covering all things surrounding toys, gifts, and the holidays since October 2021. Before that, she covered similar topics including toy reviews, product round-ups, interviews with experts, and more. Additional input was added by Andrea Loth, Owner and CEO of Gift Six The Wrappery, a mobile gift wrapping service in Minneapolis, Minnesota.