The Best Early Black Friday Toy Deals for 2021

For your babies, toddlers, and STEM-curious kiddos

Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.

Best Toy Deals

Chloe Jeong / The Spruce

We love our kids, but what we don’t love quite as much is paying out for their favorite toys—ones they age out of and lose interest in. Fear not: large retailers like Amazon, Walmart, Wayfair, and more have discounts on toys your child will love—for every stage and age. From fun sensory products for babies to more thoughtful STEM toys for toddlers, there’s a toy deal for every shopper and child. You'll find discounts ranging from 20 to 50 percent off, so you don’t want to miss out. 

Whether you're shopping for a kid that's a dinosaur-loving toddler or one with boundless energy (and desperately in need of something to do), we’ve covered all the bases. These products are bound to go quickly, so score one of these deals while they last.

If you haven’t heard, the iconic Toys R Us store is back! In a way: virtually, and as a destination within Macy’s. Most items skew toward younger children, but you'll find something for everyone, and often at great discounts.

Because supply chains are expected to be an issue for the rest of the year, many retailers are suggesting we start our holiday shopping earlier than ever before. Many are already gearing up for Black Friday, with site-wide sales offered throughout October and November. We recommend if you see a great deal on that special toy, you snag it now.

Through October 16, Osmo is celebrating Halloween with 25 percent off select educational kits, play sets and bundles at their own site, along with Amazon, Best Buy and other retailers. Meanwhile, BuyBuyBaby is offering a plethora of deals the next couple of weeks. From October 15 to 17, receive 25 percent off select books and more. Then from October 22 to 24, you’ll score 40 percent off select Fisher-Price toys

We update these sales weekly, but products go fast! If something is out of stock or no longer discounted, check back next week for a batch of new deals.

Osmo Super Studio Artist Bundle

Osmo Super Studio Artist Bundle

Normally $136, Now $102

Having trouble getting your child off their screens? This artist bundle combines the best of both worlds—digital and physical—blending art tools and allowing kids to create beloved Disney characters using on-screen guides. Includes a creative board, four erasable markers, sketch pad, three sets of Super Studio Markers and six game apps featuring different characters.

Just Smarty Electronic Interactive Alphabet Wall Chart

Just Smarty Electronic Interactive Alphabet Wall Chart

Normally $40, Now $25

Toddlers and little kids alike will adore this interactive, electronic wall chart that teaches the alphabet, animals, and more. Just press the “on” button and select your mode—from learning to spell to enjoying fun songs—and your little one will love this toy. We just wish learning was this fun for us.

$20 is the lowest price we've seen.

JaxoJoy 122-Piece Deluxe Pretend Play Food Set

JaxoJoy 122-Piece Deluxe Pretend Play Food Set

Normally $35, Now $25

Little ones can set up a play kitchen, restaurant or cooking show with this detailed 122-piece set. Fruits, meats, vegetables, canned food, even desserts are included, and molded in BPA-free plastic with bold colors and textural designs.

MAGIFIRE Tummy Time Baby Water Mat

MAGIFIRE Tummy Time Baby Water Mat

Normally $26, Now $17

Squish around with your baby on this fun, interactive water mat—without getting them wet. Filled with water, it can help strengthen your kid’s arms and legs as they move on top of it, enhancing eye coordination as they point out all the colorful sea creatures on the mat. Perfect for babies 3 months old and older, they'll love this mat.

The lowest price we've seen for this toy is $12.

LEGO DUPLO My First Alphabet Truck

Normally $25, Now $20

Load this truck up with 26 colorful blocks each featuring a letter of the English alphabet, then take it apart again to start another adventure. Kids can have fun learning the alphabet and begin spelling words, while developing hand-eye coordination. The truck is fully assembled and rolls, while adorable minifigures (two children and a teddy bear) add even more playability.  

GBD Game Smart Watch for Kids

GBD Game Smart Watch for Kids

Normally $40, Now $28 on Amazon (Blue Version)

You know you're obsessed with your smartwatch—so why not give your child the same opportunity? This kid-friendly smartwatch comes with tons of features, including a camera, several games, a stopwatch, and more. Plus it comes in blue, pink, or black, so it’s easy to pick your child's favorite color. Thankfully, no text messaging...yet. The lowest price we've seen is $26.

eeBoo Life on Earth Memory and Matching Game

eeBoo Life on Earth Memory and Matching Game

Normally $24, Now $18

Classic Concentration is back, with a focus on plants, animals and fun. 24 matching pairs introduce kids three and up to the Earth’s flora and fauna, encouraging memory skills, shape recognition, hand-eye coordination and an appreciation for Mother Nature.

National Geographic Little Kids First Big Book of Dinosaurs

Little Kids First Big Book of Dinosaurs

Normally $15, Now $9

Perfect for your dino-obsessed 4- to 8-year-old, this big book has ultra-cool illustrations of the world’s biggest prehistoric animals. And they’ll keep on learning about them, too, since it’s stuffed with fun facts and information, which they’ll be able to read themselves with the extra-large font.

What Testers Say

“We loved the Little Kids First Big book series. I think we had them all and our son devoured them. As a former archaeologist who dabbled in paleontology, I never outgrew dinosaurs and I particularly appreciated the surprising amount of information and interactivity packed into every page.” — Robert Haynes-Peterson, Spruce Contributor

Pacific Play Tents Find Me Multi Color Tunnel

 Pacific Tents Find Me Multicolor Play Tunnel

Normally $46, Now $23 at Wayfair

This six-foot tunnel turns your backyard into a playground. It can be stored easily by collapsing and has plenty of interior padding. Depending on their age, kids can crawl, walk, roll, or scurry through the rainbow.

The lowest price we've seen for this item is $19.

Little Tikes T-Ball Set with Five Balls

Little Tikes T-Ball Set

Normally $25, Now $15 at Walmart

Oversized bat and balls, and a sturdy tee, makes it a great starter set for many kids. Our editors have rated this the best outdoor toy for three-year-olds.

WEofferwhatYOUwant Robot Harry Electronic Pet Dog

WEofferwhatYOUwant Robot Harry Electronic Pet Dog

Normally $30, Now $20

Grab three double-A batteries and watch Harry walk, bark, talk, and sing. The sensor responds to your child’s touch, mimicking a real puppy. And much like a real pup, he can bump into any furniture and continue going with his Bump-and-Go feature. 

Battat Deluxe Doctor Kit

Battat Deluxe Doctor Kit

Normally $23, Now $16 at Amazon

Introduce your kids to the day in the life of a doctor with this fun playset, complete with a case, stethoscope, thermometer, (safe) syringe, and more. Have them treat a favorite stuffed animal for a dose of empathy-building. The lowest price we've seen for this toy is $12.

Li’l-Gen Dinosaur Toys with Interactive Sound Book

Li’l-Gen Dinosaur Toys with Interactive Sound Book

Normally $29, Now $25

We will never get tired of dinosaurs! Little ones ages three to five can enjoy this multi-sensory learning experience. Play with 12 different, highly detailed dinosaurs either on their own or in conjunction with the accompanying book where kids can learn details about each dino and press buttons to hear them roar.

Snap Circuits Jr. Electronics Exploration Kit

stem toys

Normally $35, Now $21

Your young engineer will be entertained for hours with this building toy that lets them assemble over 101 different circuit projects out of over 30 electronic parts. (No worries, there’s no soldering needed.) They’ll have a blast putting together snap wires, slide switches, alarm circuits, and more—teaching them the basics of electronics. Recommended for ages 8 and up.

AyeKu Baby Balance Bike

AyeKu Baby Balance Bike

Normally $60, Now $52

This adjustable bike is the perfect little bike to get your baby riding. It's designed with a ball style so there are no sharp edges, and it comes with an adjustable seat and smooth wheels. The steering is limited to prevent your baby from careening off it, plus, the wheels won’t harm your floor, so no need to worry about an indoor ride, though it's also a great way to get them outdoors.

The lowest price we've seen for this toy is $39.

Fisher-Price Storybots A to Z Rock Star Guitar Musical Learning Toy

Fisher-Price Storybots A to Z Rock Star Guitar

Normally $25, Now $13

It’s never too early to instill a love of music. If a toddler can also score some alphabet knowledge while channeling their inner rock star, all the better. Two musical play modes allow pre-schoolers to explore Alphabet letters and StoryBots songs and sounds by strumming the guitar. For ages 3 and up.

Fisher-Price Laugh & Learn Grow-the-Fun Garden to Kitchen


Normally $100, Now $71 at Amazon

Nothing brightens a home like a garden, but if your child is a little too young to get in touch with their green thumb, this playset from Fisher-Price is an excellent substitute. It comes with over 30 colorful pieces—from plants to food to kitchenware—and it can even teach your child the alphabet, numbers, shapes, and more as they grow.

The lowest price we've seen for this toy is $39.

Learning Resources Botley the Coding Robot 2.0 Activity Set

Learning Resources Botley the Coding Robot 2.0 Activity Set

Normally $85, Now $74 at Amazon

Get your little one started early with this next-gen robot. Your kid will relish playing with the bot’s 16 interactions, including turning it into a train, a ghost, and tons more. It introduces kids early to the basics of STEM while making it fun. Plus, no tablet or phone needed, and it's great for kids ages 5 and up.

The lowest price we've seen for this toy is $60.

3 Bees & Me Dinosaur Toys

3 Bees & Me Dinosaur Toys

Normally $20, Now $15

These pint-sized dinosaur toys on wheels are safe for kids ages 3 and up. Each one is about six inches long—perfect for those tiny hands—and each one can be revved up by rapidly pushing them back and forth. There are hours of fun to be had.

LEGO Super Mario Adventures with Mario Starter Course 71360

LEGO Super Mario Adventures with Mario Starter Course

Normally $60, Now $48

It’s-a-me! Mario! Begin building a 3-D version of everyone’s favorite Nintendo plumber, and recreate epic battles with Bowser Jr. and the Goomba. This is not your average LEGO kit: The Mario mini-figure has LCD components and a speaker, so his expressions can change and react, an associated app provides not only interactive gameplay (and virtual coins to win), but suggestions and visuals to help build the whole thing. Expansion packs also available. 

Why Trust The Spruce?

Robert Haynes-Peterson is a writer, editor, and content provider with experience at a wide variety of websites and magazines. He’s attended Toy Fair NY for over a decade, and has provided toy trend coverage for Business Insider,, and Dolls Magazine among others. He was also instrumental in helping his son launch his own YouTube unboxing career early on.

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