Substantial weight and thickness
Soft, plush feel
Available in a neutral color palette
Certified organic and fair trade cotton
OEKO-TEX-certified for safety
Takes longer to dry due to thickness
Expensive, especially if buying multiple towel sets
We purchased the Boll & Branch Plush Bath Towel so our writer could put it to the test. Keep reading for our full product review.
A perfect bath towel is one of those things you don’t know you’ve been missing until you’re wrapped up in one. While toweling off day after day with thin, worn, faded, or, worst of all, stiff and scratchy towels might get the job done, premium bath towels that are extra-thick, soft, and fluffy help elevate your everyday bath or shower to a spa-like experience. High-end bath towels may come with a high-end price tag, but good ones usually last longer. Most people who invest in luxury bath towels rarely look back.
Boll & Branch is known for sumptuously soft and durable bed and bath linens made from 100% certified organic and fair trade cotton. The brand also offers robes, pajamas, and winter accessories made from the same fine cotton material. I tested a Boll & Branch Plush Bath Towel to see if its material, quality, and absorbency are worthy of making the switch and upgrading all your bath towels.
Material: 100% Certified Organic & Fair Trade cotton
Investing in a set of Boll & Branch Plush Bath Towels isn’t just about giving your bathroom a makeover or feeling luxe to the touch. It's a high-quality towel; they are Global Organic Textile Standard-certified 100% organic cotton, fair trade-certified, and OEKO-TEX-certified. Besides producing a seriously soft towel, organic cotton farming uses fewer resources. Hence, it’s more sustainable for the environment, and the finished product you bring into your home has no traces of pesticides, insecticides, or other harmful chemicals.
The towels are true terry on both sides that feels thick, soft, and fluffy with a classic waffle-weave border for a touch of design. The towels are 700-gram (grams per square meter), which provides a nice weight without being too heavy. They’re available in several neutral color options, including white, an unbleached natural cotton color, khaki brown, pale green, soft blue, and grey. Fans of more colorful bath linens might be disappointed by the limited color selection.
Texture: Dense and fluffy terry
These towels feel nothing like the standard bath towels found at your local big-box store. These towels are, indeed, ultra-plush. We noticed right out of the box this towel felt thicker and denser than our usual towels. The pile is pleasingly soft and thick to the touch. We attribute the fluffiness factor to the two-ply, low-twist yarn used in its construction.
Measuring 30 inches by 58 inches, they’re oversized and provide plenty of coverage than most standard bath towels. If you prefer something even larger, the brand also makes bath sheets in the same material, which I can only imagine feels like you're wrapping yourself up in a blanket. There are also hand towels, washcloths, and bath mats in the same dense terry fabric. The added weight, thickness, and bigger size results in towels that feel substantial, warm, and cozy.
Absorbency: Dries you off and dries out quickly
We found this towel more absorbent than most. The dense pile seemed to soak up moisture on contact without much need for rubbing or patting to dry off after a shower completely. We’d even go so far as to say that using this towel sped up drying time after each bath or shower.
When pat skin dry after cleaning my hands or washing off my face mask, it dried within an hour or two. We found the more water this towel absorbs, the longer it takes to dry out fully. It retained more moisture and took longer to dry after toweling off long hair. But, the towel should dry out in plenty of time between showers and baths. We were able to get a few uses out of the towel before having to wash it. We didn’t notice any musty odors even after using the same towel several days in a row.
Washing: Comes out soft and fluffy
Even though these towels are made from organic cotton, there are no special care instructions, and they’re pretty easy to launder. The tag instructs to wash them in cold water on a gentle cycle with like colors. Bleach and fabric softener aren’t recommended, but that’s pretty typical since softener can actually reduce the absorbency of towels.
Each time we washed and dried the towel, it came out soft, fluffy, and wrinkle-free.
The first time we washed and dried the towel, there was some lint shedding, but nothing too alarming. The washing instructions indicated to tumble dry the towel on medium heat and promptly remove from the dryer. As we noted above, this towel did take longer to dry compared to our usual, thinner towels. Usually, towels are mostly dry after about 40 minutes on medium heat in our dryer, but the Boll & Branch towel was still damp and needed an extra dryer cycle.
Each time we washed and dried the towel, it came out soft, fluffy, and wrinkle-free. We did notice a couple of loose threads after the first couple washes, but not enough to really be concerning.
Price: On the high end
At $45 apiece, Boll & Branch’s Plush Bath Towels aren’t cheap by any means. Outfitting an entire bathroom or multiple bathrooms with these towels will require a significant investment upwards of several hundred dollars if you purchase multiple sets. The towels are sold individually, in two-packs, and sets with hand towels and washcloths, but unfortunately, you do not save money if you choose one of the multi-packs.
You can justify the high price since towels are a household item you likely use daily or multiple times per day. And, as long as you follow the basic care instructions and keep staining agents away, these towels should last a long time. If you avoid toxins, have sensitive skin, or prefer organic linens and textiles wherever possible, then the cost may be a small price to pay given the peace of mind that your towels are free from pesticides and chemicals.
If you need your budget to go further, you can find other premium bath linens rated just as well for a bit less money. However, not all luxury bath towels are made from organic cotton.
Boll & Branch Plush Bath Towel vs. Brooklinen Super-Plush Bath Towel
Brooklinen’s towels are extra-thick, made from Turkish cotton, and feel even heavier and more substantial at 820 grams compared to the Boll & Branch plush towel’s 700 grams. Both bath towels measure the same size, but the Brooklinen costs less at around $35 per bath towel. The biggest difference comes down to the material. Although the Brooklinen towels are also OEKO-TEX-certified to ensure they’re free from toxins, they are not made from organic cotton, nor are they fair trade-certified. They’re available in fewer colors, but if you can find one that matches your bathroom decor and doesn’t need to have organic cotton towels, they’re another plush option that can save you some money.
You will not be disappointed.
Boll & Branch’s Plush Bath Towels are an investment at $45 apiece. If you’re looking for a towel that feels high-end, is highly absorbent, and is made from toxin-free organic material, then these won’t disappoint.
- Product Name Plush Bath Towel
- Product Brand Boll & Branch
- Price $45.00
- Product Dimensions 30 x 58 in.
- Color White, Natural, dune, eucalyptus, mineral, stone
- Other Sizes Washcloth (13 x 13 in), hand towel (20 x 30 in), bath sheet (36 x 70 in), bath mat (20 x 30 in)
- Material 100 percent organic cotton
- Return Policy 30-day return window for a full refund