Size of Bratz Dolls
Bratz dolls are 10" in height, but much more "chunky" to the feel than Barbie dolls which are 11.5" in height. There is also a pocket-sized "mini Bratz" doll available.
Years of Production of Bratz Dolls
Bratz dolls began production in the summer of 2001, and they are produced by MGA Entertainment.
Materials and Characteristics of Bratz Dolls
Bratz dolls are made of vinyl--hard vinyl for the head and body with softer, bendable vinyl for the arms and legs.
Bratz dolls also have a unique feature--when you change their shoes, you actually change their feet--the shoes and feet pop off as one. This obviously isn't very realistic, but it is fun for play and it does solve the problem of tiny doll shoes being vacuumed up all over the house.
Controversies About Bratz Dolls
Bratz dolls are somewhat controversial because of their heavy diva-like makeup and their oh-I'm-so-bored heavy attitude expressions. Many mothers have also objected to the skimpy and/or overly "fashionista" outfits. Other mothers are simply so happy to have their 9-12-year-old daughters still playing with dolls that they happily overlook those aspects of the doll. Whatever mothers think, 9-12-year-old girls are crazy about Bratz dolls!
History and More Information About Bratz Dolls
Bratz has overtaken Barbie in many parts of the world as the number one selling fashion doll. The dolls have a whole world available to them; besides the dolls, there are playsets, outfits, fashions for girls, even DVDs, video games and a theatrical movie released in 2007.
The dolls have even won several toy industry awards including Character Brand License of the Year from Licensing Industry Merchandisers Association (LIMA), as well as several Toy of the Year and other awards from Family Fun and the Toy Industry Association (TIA). Bratz are available in nearly 70 countries worldwide.
There are several characters of dolls, including Cloe, Sasha, Jade and Yasmin, and the dolls are multi-ethnic. They have combable, rooted hair for play value. The dolls have very over-sized heads which help them resemble some of the big-head, big-eye dolls of the 1960s such as Blythe. The dolls are also known for having fun, detailed accessories and play sets which reflect their "cool" (and somewhat materialistic) lifestyle--discos, karaoke and sushi bars, salons and spas, limousines, retro cafes and malls are all available.