Bugs in Your Home
How Americans Feel
Picture it: You are in the market for a home. You find one you love in your price range and the neighborhood you wanted. You’re ready to make an offer when you learn it has a bug problem. Do you still make the offer? Does it depend on the kind of bug? If you go ahead and buy, do you take care of the problem yourself or hire a pest control professional? And who in the family becomes responsible for taking care of any bugs you see … whether it be a spider, ant, or cockroach?
In April, Raid commissioned a survey of 1,000 American adults to discover the most common answers to questions such as these and uncover other fun, interesting, and shareable insights around bugs and bug products. Over the next months, About Pest Control will bring you a variety of results of the survey, focused not only on the response percentages, but on what they mean to you and relevant pest control solutions for each.
To give you a taste, following are some of the main insights uncovered by the survey, along with the response to a few of the questions above, and, of course, links to relevant About Pest Control articles to help in your DIY pest control efforts.
Americans Bug Knowledge and Feelings
Among the top revelations of the Raid survey were:
- Americans feel overwhelmingly negative about bugs in their home.
- They say bugs in the home make them feel anxious, out-of-control and annoyed.
- They lose the peace-of-mind of being at home when they have a bug problem.
- The top emotion Americans feel about bugs in their home is annoyed. The next most common emotions are disgust, frustration, unhappiness, and stress.
- Bugs are most common in the city, the summer, and kitchens.
- Urban dwellers are more likely to have bug problems.
- Americans report that the most bugs come into their home during the summer.
- They say that they most commonly see bugs in their kitchen.
- Americans prefer to handle bugs themselves.
- They are more likely to kill bugs themselves than ask someone else to do it.
- They are more likely to buy diy products than call an exterminator.
- They believe products that kill or repel bugs are as effective as hiring a professional.
- Bugs take over a home.
- Americans say that bugs make the home less welcoming.
- They are less likely to invite guests over when they have a bug problem.
- Bugs in a home may pose a health threat.
- Americans say that they see bugs in the home as a health risk.
- They also say that bugs in a home make it less safe to live in.
- Sex and age are factors in the reaction to bugs.
- The baby boomer generation tends to be least concerned about bugs.
- On average, women have a more negative reaction to bugs than men.
How much do you know about bugs?
- 3 in 5 Americans are confident that they would be able to identify the type of bug in their home.
- Americans believe that identifying the type of bug in their home would be helpful in both knowing how to kill them, and preventing them from returning.
- Over half of Americans do not check their home for bed bugs before moving.
- The majority of Americans are unaware of all of the places that a bed bug can live.
- They are least likely to know that bed bugs can live in picture frames, electrical outlets, and walls.
The 20-minute online survey was conducted in April, 2015, for Raid by Edelman Berland. It included a nationally representative sample of 1,000 American adults ages 18-64. The margin of error, at the 95% confidence level, is +/- 3.1%.
Would you buy a home with bugs? If so, who handles them? Read on: Are there Bugs in Your Home – What Do You Do?