Black-Eyed Susan Plant Profile

black-eyed Susans

The Spruce / Adrienne Legault  

With their bright yellow petals and dark center disks, black-eyed Susans (Rudbeckia hirta) have become a garden staple. There is a great deal of variety within the Rudbeckia genus, and most species are true workhorses with very few problems. Black-eyed Susan is easily the most commonly known Rudbeckia, with its daisy-like flowers with large seed heads. It also has the scratchy, hairy leaves that are characteristic of its genus (this may not be one of its best features, but it does help keep pests away).

This wildflower is native to the central United States and can be seen growing in natural areas and along roadsides in the Midwest. Its ability to self-seed makes it a great choice for abundant wildflower gardens. You can plant it after the last frost in spring. It will flower in its first summer, but it can take two to three years to reach full height.

closeup of black-eyed Susan
The Spruce / Adrienne Legault 
Black-eyed Susans used in landscaping
The Spruce / Adrienne Legault
black-eyed Susans
The Spruce / Adrienne Legault
Botanical Name Rudbeckia hirta
Common Name Black-eyed Susan, brown Betty, English bull's eye, marguerite jaune, hairy coneflower
Plant Type Herbaceous perennial
Mature Size 2 to 3 feet tall and 1 to 2 feet wide
Sun Exposure Full sun
Soil Type Moist to dry, well-drained
Soil pH 6.8
Bloom Time Summer
Flower Color Yellow
Hardiness Zones 3 to 7
Native Area Central U.S.

How to Grow Black-Eyed Susan

Black-eyed Susans are easy to establish, and they naturalize well and require little maintenance other than deadheading. Regular deadheading of the faded flowers keeps the plants in bloom longer. You can let the last flowers of the season remain on the plants to go to seed to feed the birds, but you will also get a good deal of self-seeding, which might not be a bad thing.

Rudbeckias are clump-forming, but plant division is necessary only if the clump gets too large for its space, or if you want to make more plants. The clumps typically do not die out in the center, so they don't require frequent division.

Black-eyed Susans are deer-resistant once their leaves become coarse and hairy, but tender young growth may get nibbled. Powdery mildew will affect the leaves in hot, humid conditions. Minimize this by planting in full sun and thinning the plants to allow for good air circulation.


You will get the best flowering from your black-eyed Susans in full sun, but they can handle partial shade.


Black-eyed Susans are not particular about soil but will do best in soil that is not too rich and is well-drained.


Keep the plants well-watered their first season, to get them established. Once established, they will be quite drought-resistant.

Temperature and Humidity

This plant likes warmer temperatures of 60 degrees Fahrenheit and more. It handles both drought and humidity well.


Go easy on the fertilizer. Too much will result in weak stems and plants. A side dressing of compost should be all they will need.

Propagating Black-Eyed Susan

Black-eyed Susans can be started indoors, from seed. Start seed about six to eight weeks before the last expected frost. Perennial varieties will germinate best if the seed containers are kept in the refrigerator or a similarly cold place for four weeks after seeding. Then move them back to a warm spot (70 to 72 degrees Fahrenheit) until the seeds sprout.

Black-eyed Susans can also be direct seeded in the garden once daytime temperatures remain around 60 degrees. If you do not wish to start your own seed, seedlings and plants can be purchased and transplanted.

Varieties of Rudbeckia

Most Rudbeckia varieties come in shades of yellow or orange, with a dark center seed head, but the flower heads are actually quite varied. There are Rudbeckias with petals in russet, bronze, and mahogany tones. For example, Rudbeckia hirta 'Cordoba' looks like a blanket flower. Rudbeckia hirta 'Maya' resembles a tall marigold, and Rudbeckia hirta 'Cherokee Sunset' has an almost Chrysanthemum look.

The size of Rudbeckia plants varies greatly, from dwarf (1 foot tall) varieties like 'Becky' and 'Toto' to the giant Rudbeckia maxima, which can reach 9 feet tall. Growing conditions and weather also affect the mature size of plants.

  • Rudbeckia fulgida var. sullivantii 'Goldsturm' is a popular standard. It is long-blooming and virtually pest-free. It grows to 2 feet tall.
  • Rudbeckia hirta 'Cherokee Sunset' has double and semi-double flowers in shades of yellow, orange, red, bronze, and mahogany. It is short-lived but reseeds itself. It grows to 2 feet tall.
  • Rudbeckia hirta 'Indian Summer' is traditional and daisy-like, with large yellow flowers. Short-lived, it reseeds itself, or it can be grown as an annual. It reaches 3 to 4 feet tall.
  • Rudbeckia hirta 'Toto Rustic' is a dwarf plant in fall colors. There's also golden 'Toto' and pale 'Toto Lemon'. All grow to about 1 foot tall.
Rudbeckia fulgida
The Spruce / Adrienne Legault 
Rudbeckia hirta

Landscape Uses for Black-Eyed Susans

Black-Eyed Susans and other Rudbeckia plants work equally well as a complement to blue and purple flowers, like Russian sage and Veronica, or mixed in with other jewel tones, such as sedum 'Autumn Joy', purple coneflower, and New England asters. Black-eyed Susans make great cut flowers. The seed heads hold up well and look attractive in arrangements.