Coca-Cola Collectibles Price Guide

Coca-Cola Umbrella Girls Festoon Dating to 1918
Coca-Cola Umbrella Girls Festoon Dating to 1918. - Photo Courtesy of Morphy Auctions
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    Coca-Cola Norman Rockwell Serving Tray

    Coca-Cola Serving Tray with Artwork by Norman Rockwell
    Ca. 1931 Coca-Cola Serving Tray with Artwork by Norman Rockwell. - Photo Courtesy of Morphy Auctions

    Being one of the most recognized brands around the world, it's no wonder that Coke collectibles garner their share of interest. Prices for the oldest Coca-Cola memorabilia can be very steep, and even items made during the '40s and '50s are usually quite popular and pricey as new Coke collectors enter the marketplace and demand increases.

    About this tray:

    Beautiful, strong colors with just a few small rubs to rim. Overall condition: Excellent. Size: 13 1/4" x 10 1/2".

    Selling price: $600 (not...MORE including buyer's premium) - Morphy Auctions 2/13. A near mint version of this tray sold at auction for $1,610 (not including buyer's premium) in 2010.

    Take care when valuing Coke trays as many of the most valuable examples have been reproduced.

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    Coca-Cola Umbrella Girls Festoon

    Coca-Cola Umbrella Girls Festoon Dating to 1918
    Ca. 1918 Coca-Cola Umbrella Girls Festoon Dating to 1918. - Photo Courtesy of Morphy Auctions

    Beautiful example with vibrant colors. One minor edge nick and edge wear, a few minor edge bends, and only the most miniscule of any marks or wear. Overall condition is excellent for this type of piece. Size: 28" x 54".

    Selling Price: $3,000 (not including buyer's premium) - Morphy Auctions 3/12

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    Coca-Cola Rare Vertical Poster

    Coca-Cola Rare Vertical Poster from 1935
    Ca. 1935 Coca-Cola Rare Vertical Poster from 1935. - Photo Courtesy of Morphy Auctions

    Framed under glass. Even though it has been professionally restored, this poster is considered to be in very good condition due to its size and rarity. Size in frame: 52 1/2" x 32 1/2".

    Selling Price: $900 (not including buyer's premium) - Morphy Auctions 2/12

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    Coca-Cola Toy Dispenser

    Coca-Cola Toy Dispenser. - Morphy Auctions

    Plastic Coca-Cola dispenser toy with four glasses and original box. Condition: excellent. Size: 10 1/2" tall.

    Selling price: $92 (Morphy Auctions - 6/10)

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    Coca-Cola Acid Etched Glass

    Ca. 1905-1910 Coca-Cola Etched Glass. - Pamela Wiggins

    Very strong glass displays a bold 5 cents in addition to the logo. Nice and clean with only three or four miniscule outer edge nicks. Size 4" tall.

    Selling price: $345 (Morphy Auctions - 5/10)

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    Coca-Cola Playing Cards

    Ca. 1943 Coca-Cola Playing Cards. - Morphy Auctions

    Complete and original deck with jokers. Outside of box shows some wear but still considered excellent while the cards inside are near mint. Size: 3 1/4" tall.

    Selling price: $195.50 (Morphy Auctions - 5/10)

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    Pressed Steel Metalcraft Coca-Cola Truck with Box

    Pressed Steel Metalcraft Coca-Cola Truck with Box. - Morphy Auctions

    Includes 10 glass bottles and box minus end flaps. Some oxidation to grill and minor scratches. Condition: very good-excellent. Size: 11" long.

    Selling price: $702 (Morphy Auctions - 12/09)

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    Paper Coca-Cola Kite

    Paper Coca-Cola Kite
    Ca. 1930s Paper Coca-Cola Kite. - Photo Courtesy of Morphy Auctions

    Includes original wooden stretcher sticks. Minor wrinkles and very small stains with light soiling. Condition: excellent. Size: 23" x 23".

    Selling price: $230 (Morphy Auctions - 12/08)

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    Coca-Cola 50th Anniversary Cardboard Poster

    Ca. 1936 Coca-Cola 50th Anniversary Cardboard Poster. - Photo Courtesy of Morphy Auctions

    Difficult to find poster. Color is strong, vivid and unfaded. Exhibits minor wear. Condition: excellent. Size: 30" x 50".

    Selling price: $2,070 (Morphy Auctions - 5/08)

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    Neon & Tin Coca-Cola Sign

    Ca. 1950s Neon & Tin Coca-Cola Sign. - Photo Courtesy of Morphy Auctions

    Contemporary case and neon added. Lights up red and green. Minor marks, light wear and soiling. Condition: Very Good. Size: 24" x 24" x 8"

    Selling price: $258.75 (Morphy Auctions - 9/08)

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    Coca-Cola Tin Thermometer

    Coca-Cola Collectibles Tin Thermometer
    Ca. 1950s Coca-Cola Tin Thermometer. - Photo Courtesy of Morphy Auctions

    Condition: Near mint - only a few minor surface scratches near the bottom. Size: 9" tall.

    Selling price: $287.50 (Morphy Auctions - 12/08)

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    Embossed Tin Bottle Thermometer

    Coke Collectibles Embossed Tin Bottle Thermometer
    Ca. 1933 Coke Embossed Tin Bottle Thermometer. - Photo Courtesy of Morphy Auctions

    Few minor bends, some general soiling and wear. Overall condition: very good. Size: 16" tall.

    Selling price: $172.50 (Morphy Auctions - 9/08)

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    Things Go Better with Coke Thermometer

    Things Go Better with Coke Collectibles Thermometer
    Ca. 1960s Things Go Better with Coke Thermometer. - Photo Courtesy of Morphy Auctions

    Glass front dial thermometer. Clean example with miniscule soiling. Condition: near mint. Size 19" in diameter.

    Selling price: $862.50 (Morphy Auctions - 9/08)

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    Large Coca-Cola Domed Clock

    Ca. 1940s - 1950s Large Coca-Cola Domed Clock. - Photo Courtesy of Morphy Auctions

    Features brass colored bottles. Small marks, light wear and soiling. Overall condition: excellent. Size: 11 1/2" tall.

    Selling price: $632.50 (Morphy Auctions - 9/08)

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    Lackner Coca-Cola Electric Light-Up Clock

    Lackner Coca-Cola Electric Light-Up Clock
    Ca. 1939 Lackner Coca-Cola Electric Light-Up Clock. - Photo Courtesy of Morphy Auctions

    Some flaking on the logo areas as well as some paint loss on back white panel. Minor marks and medium soiling. Condition: very good. Size: 17" in diameter.

    Selling price: $460 (Morphy Auctions - 9/08)

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    Coca-Cola Spinning Whirlygig Sign & Base

    Coca-Cola Spinning Whirlygig Sign & Base
    Ca. 1950s Coca-Cola Spinning Whirlygig Sign & Base. - Photo Courtesy of Morphy Auctions

    Very clean with only a few minor marks, faint scratches and a few small stains. Condition: excellent. Size: 13" tall.

    Selling price: $1,955 (Morphy Auctions - 9/08)

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    Die-Cut Tin Coca-Cola Bottle Sign

    Die-Cut Tin Coca-Cola Collectibles Bottle Sign
    Ca. 1954 Die-Cut Tin Coca-Cola Bottle Sign. - Photo Courtesy of Morphy Auctions

    Few short scratches, minor edge bends and crimps. Light soiling and a few minor marks. Overall condition: excellent. Size: 6' tall.

    Selling price: $345 (Morphy Auctions - 5/08)

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    Coca-Cola Tin Flange Sign with Support

    Coca-Cola Tin Flange Sign
    Ca. 1940 Coca-Cola Tin Flange Sign with Supports. - Photo Courtesy of Morphy Auctions

    Clean bright example with two tiny scratches. Complete with original and hard-to-find silver metal support bar. Condition: near mint. Size: 20" x 24".

    Selling price: $632.50 (Morphy Auctions - 5/08)

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    Coca-Cola Porcelain Button Sign

    Coca-Cola Collectibles Porcelain Button Sign
    ca. 1950 Coca-Cola Porcelain Button Sign. - Photo Courtesy of Morphy Auctions

    Great example with very strong central image area. Has only some extreme outer edge chips and mounting holes. Condition: excellent. Size: 3' in diameter.

    Selling price: $747.50 (Morphy Auctions - 5/08)

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    Rare Canadian Cardboard Coca-Cola Poster

    Rare Canadian Cardboard Coca-Cola Collectibles Poster
    Ca. 1920s Rare Canadian Cardboard Coca-Cola Poster. - Photo Courtesy of Morphy Auctions

    Framed under glass. Light wear, minor marks and large rub areas with quality touchup. Rare wooden case illustration. Condition: excellent. Size: 22" x 28".

    Selling price: $5,462.50 (Morphy Auctions - 5/08)

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    Coca-Cola Bathing Beauty Cardboard Poster

    Coca-Cola Collectibles Bathing Beauty Cardboard Poster
    Ca. 1952 Coca-Cola Bathing Beauty Cardboard Poster. - Photo Courtesy of Morphy Auctions

    Slightly warped. Some stains and water damage to upper left corner area. Few staple holes and small tack holes. Overall condition: very good. Size: 27" x 56".

    Selling price: (Morphy Auctions - 5/08)

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    Coca-Cola Life-Size Cardboard Military Girl Sign

    Coca-Cola Life-Size Cardboard Military Girl Sign
    Ca. 1940s Coca-Cola Life-Size Cardboard Military Girl Sign. - Photo Courtesy of Morphy Auctions

    Stand-up sign. Some light soiling, marks and wear. Insect damage in a number of areas. Condition: good. Size: 24" x 64".

    Selling price: $287.50 (Morphy Auctions - 5/08)

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    Cardboard Coca-Cola Santa Easel-Back Display

    Cardboard Coca-Cola Santa Easel-Back Display
    Ca. 1950s Cardboard Coca-Cola Santa Easel-Back Display. - Photo Courtesy of Morphy Auctions

    Die-cut. Small closed tear at the bottom. Minor marks and light wear otherwise. Condition: Excellent. Size: 36'' W. x 48'' T.

    Selling price: $258.75 (Morphy Auctions - 5/08)

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    Tin Litho Coca-Cola Serving Tray

    Tin Litho Coca-Cola Coke Collectibles Serving Tray
    Ca. 1930 Tin Litho Coca-Cola Serving Tray. - Photo Courtesy of Morphy Auctions

    Numerous surface scratches and dents with wear to rim and border. Condition: good. Size: 10 1/2" x 13".

    Selling price: $86.25 (Morphy Auctions - 12/08)

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    Linemar Coca-Cola Battery-Operated Machine Toy

    Linemar Coca-Cola Battery-Operated Machine Toy
    Linemar Coca-Cola Battery-Operated Machine Toy. - Photo Courtesy of Morphy Auctions

    Japanese toy includes scarce original box. Looks unused with original water stopper and three plastic shot glasses. Condition: excellent. Size: 10" tall.

    Selling price: $517.50 (Morphy Auctions - 12/08)

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    Coca-Cola Die-Cut Cardboard Sign

    Coca-Cola Collectibles Die-Cut Cardboard Sign
    Ca. 1927 Coca-Cola Die-Cut Cardboard Sign. - Photo Courtesy of Morphy Auctions

    A few minor edge bends, small scratches, light to medium soiling, and marks. Condition: very good to excellent. Size: 12" x 13".

    Selling price: $2,070 (Morphy Auctions - 9/08)

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    Embossed Tin Coca-Cola Sign

    Embossed Tin Coca-Cola Collectibles Sign
    Ca. 1933 Embossed Tin Coca-Cola Sign. - Photo Courtesy of Morphy Auctions

    Beautiful example with only miniscule marks, wear and very few nicks. Condition: excellent to near mint. Size: 11 1/2" x 35".

    Selling price: $805 (Morphy Auctions - 12/08)

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    Coca-Cola Framed Calendar

    Coca-Cola Framed 1921 Calendar
    Ca. 1921 Coca-Cola Framed 1921 Calendar. - Photo Courtesy of Morphy Auctions

    Mounted under glass. Includes original metal hanging hook. Appears to have full calendar pad. Condition: excellent. Size: 12" x 31 3/4".

    Selling price: $805 (Morphy Auctions - 12/08)

    Learn more about Coke rarities reading Coca-Cola Gum Rarities and Hilda Clark: The First Coca-Cola Girl.