Meet Coji An Emoji Toy That Teaches Kids How To Code

Coji an Emoji Toy That Teaches Coding to kids
Wowwee Toys

Have you heard about coding toys yet, or why you should teach your kids how to code? Do you know what STEM toys are and why they are so important for kids to play with? 

Coji from WowWee Toys is one of many coding toys. What makes Coji different though from other coding toys though, is that kids can learn to program, or code, through an adorable robot using emojis, instead of letters, numbers and symbols.

Coding is the process of how engineers design software programs which are used in websites, apps and computers. Code is made up of strings of letters, numbers and symbols. When arranged in the right sequence, this is how software ultimately works. Because of coding, we have software that is used in apps and in websites. 

While it is important for children to learn life skills of reading, writing and tying their shoelaces, exposing kids to technology at young ages with coding toys is very important.

Even though it is a hard concept to understand, kids learn a lot through play. They learn that their actions, choices, and mistakes have reactions and sometimes even consequences. Kids love to see how something they created works! And if it does not work, they can also learn by using their problem solving skills to change the sequence and fix it, until it works they way they wan to, even if it is not what others might consider to be "right." 

Feeling comfortable at an early age with complicated skills and concepts like coding, could help kids identify interests that might ultimately lead to choosing a career path that involves technology and software.

Coji operates on emojis, instead of letters, symbols and numbers, which gives younger kids who can not read yet an opportunity to experience how to code.


Coji is much more complicated than a traditional remote control toy, and there is a lot of silliness hiding in Coji's emotions that older tweens like, too!

Coji requires 3 "AAA" batteries and a blue-tooth enabled smartphone or tablet to operate. After downloading the free app, kids have many options of play with Coji.

After choosing an app, Coji can drive around the home with an on-screen joystick. Coji tends to work best on hard, flat surfaces.

In freeplay mode, kids can explore Coji's sense of humor and emotions, by choosing an emoji on the screen of their smartphone and waiting for Coji to respond.They can also use Coji to express their interests and feelings, too.

Coji is programmed to do some very silly things that kids love like snore, make silly faces, fart, burp, display fireworks, spin around like a tornado, "slip" on a banana peel, flush a toilet, drink a baby bottle, play the Happy Birthday song, jam on a musical instrument, pretend to be a unicorn, cry like a baby, set off an alarm, and blow kisses. 

In the Command Center activity, kids can design their own programs using Coji. The toy can move in any direction they choose, then display emojis in whatever sequence the child likes.

These programs can also be saved.

Other games within the app also help kids to improve memory, matching and attention skills.

It is well known that in the United States that not enough children are considering advanced careers in areas such as Science, Technology, Engineering, Arts and Math (STEAM). These professions are important to the future because so much of our software and programs are built because of "coding." 

Toys like Coji are helping change the future of play, by teaching kids in a fun way, how to learn the basics of some very complicated adult skills. Not only is Coji fun for boys, STEM toys like Coji are just as important for girls, too.

Disclosure: Review samples were provided by the manufacturer. For more information, please see our Ethics Policy.

Coji is available on