Define the Feng Shui Element Category of a Business

Helpful feng shui in choosing best colors and shapes for business logo design

feng shui element business logo
In general feng shui terms, each business has a predominant feng shui element. However, it is important to understand that any business is a combination of several feng shui elements, with one or two elements being the dominant ones. Alistair Berg/Getty Images

The feng shui design of business logos, including business logo colors, is a very interesting feng shui application. No matter you do business with people you never meet in-person, or you own a shop on the busiest street and are in constant contact with your customers, the choice of colors, shapes, and images of your business visuals are best chosen with care.

Some of the feng shui logo design color choices are really easy, but most require a bit of feng shui research.

To help you with examples of the interplay of feng shui elements in a specific business, please read the tips for business logo colors feng shui choices.

The first step in defining best colors and shapes for your logo is to define the feng shui element category of your business.

How do you define the feng shui element of a business? You do that by defining the quality of energy that associates with its main activities.

For example, banking is obviously associated with money, and money is the expression of the Metal feng shui element; while a retail store selling aquariums will have a strong Water element energy.

It is important to understand that each business has several active feng shui elements, so you can't really make a big mistake. Just do your best and see which element choice feels and looks better (in terms of colors and shapes, as you know each feng shui element is expressed in specific colors and shapes.)

The table below gives you a basic understanding on how businesses are categorized by feng shui element according to their main energy.

Define the Feng Shui Element of a Business

FIRECreative Studios, Restaurants, Cafes, Retail, Sports-related, etc.
EARTHConstruction, Hospitality, Real Estate Development, Agriculture-related, etc.
METALBanking/Financial/Accounting, Tech Industry, Government Offices, Architect offices, etc.
WATERCleaning Services, Temp/Recruitment Agencies, Healing Businesses, Beauty Industry, etc.
WOODDay Care/Schools/Universities, Floral Business, Clothing, Travel Agencies, Publishing Industry, etc.


Continue Reading: How Feng Shui Elements Are Expressed in Shapes