What We Like
Larger than standard bath towels
Super-soft, large-loop pile
Comes in 24 beautiful colors
What We Don't Like
Wide band can be scratchy
Thicker material takes longer to dry
Colors bleach or fade with some chemicals
You would be forgiven for thinking you’re in a five-star hotel when you wrap yourself in the Frontgate Resort Cotton Bath Towel. Frontgate—a home goods and design company with an e-commerce site and brick-and-mortar-stores—is renowned for their luxurious home linens. The Resort towel collection, in particular, is heralded for its sumptuous texture, rich colors, and attention to detail. We recently tested the brand’s top-rated bath towel for ourselves, using it to dry after showers and washing it over the course of several days. We wanted to see how regular use affected the texture and absorbency—and if it stood up well enough to be worth the price tag. Read on to find out what we thought.
Material and Texture: Thick and luxurious
The Frontgate Resort Cotton Bath Towel is ultra plush and felt soft and slightly shaggy on our skin. The 100% Turkish cotton is strung with a “Zero Twist” process that Frontgate says “plumps and stabilizes” the yarn so more of it can be revealed in each loop without the risk of unraveling.
Indeed, we could see that the pile is tall, making the towel thicker than similar options. However, it doesn’t seem any heavier; even when it was wet after our shower, the towel didn’t get bogged down.
Each Frontgate Resort bath towel has a 5-inch dobby border on one end; the coordinating hand towels and bath sheets have a matching border, too. This band is ideal for a monogram (which customers can add for a fee), but we thought that it was elegant even without the personalization. The border isn’t as soft as the rest of the towel and definitely felt a little scratchy on our skin. However, after we washed and dried the towel, the border and other material softened up.
Weight and Quality: Plentiful
Frontgate weaves the Resort Cotton Bath Towel to 700 grams per square meter (GSM), a measurement that tells you how densely the threads are packed into the towel. The low end for a towel is 300-400 GSM; 600-900 is considered luxurious. The higher the GSM, the more absorbent and soft the towel should be.
We could see that the pile is tall, making the towel thicker than similar options.
Washing: Stays soft, but takes longer to dry
This Frontgate Resort product is soft right from the package, and we found that it stayed that way after several washes. Many towel manufacturers, including Frontgate, request that you wash the towels before using them. We found strands of material from the towel in the washing machine after the initial wash.
The thicker pile does take more time to dry, and it produces a good bit of lint in the dryer. It also takes longer to hang-dry after using it. We also discovered that certain chemicals found in products like face washes and whitening toothpastes can bleach or discolor these towels. (If this does happen, take a look at our guide to how to remove toothpaste stains.)
Colors: More than two dozen options
These towels are available in 27 colors, from muted shades of white, blue, and green, to bold hues like deep chocolate brown, navy, and purple. The solid colors are sure to match any decor, and many of the towel colors can be coordinated together.
Size: Larger than average towels
Frontgate’s bath towels measure 30 inches by 58 inches. The standard bath towel size is about 27 inches by 52 inches. The extra length and width makes wrapping up and drying off easier and cozier.
Frontgate has a one-year warranty, so you can return your purchase if you’re not satisfied.
Price: Expensive but worth the investment
Frontgate Resort Cotton Bath Towels start at $24, which is two or three times more than some options available at home stores. However, these high-quality towels look and feel like the investment piece that they are. Plus, Frontgate has a one-year warranty, so you can return your purchase if you’re not satisfied.
Competition: Nothing compares
Pinzon Heavyweight Luxury 820-Gram Bath Towel: Pinzon towels are prized for their weight (just shy of two pounds) and extremely thorough absorbency. That’s largely due to the dense, two-ply yarn construction. The Frontgate towel is light and fluffy with a shaggy feel, while the Pinzon feels smooth but we wouldn’t describe it as “soft.”
A few key differences: The Pinzon bath towel has 820 GSM, which is denser than Frontgate’s 700 GSM, but both of these are on the high end of the scale. Both towels are larger than the standard bath towel, but at 30 inches by 56 inches, Pinzon’s product is slightly shorter. The Frontgate collection has more than two dozen colors; Pinzon only has five. And finally, Pinzon bath towels cost a few dollars less than Frontgate bath towels.
1888 Mills Organic Cotton Luxury Bath Towel: These two towels are worlds apart in terms of texture and feel. While the 1888 Mills bath towel is not scratchy or uncomfortable, we found that it was not nearly as plush and supple as Frontgate’s.
A key differences: 1888 Mills doesn’t list its GSM, so it’s not possible to do a direct comparison. However, visually, the towel appears to be densely packed with cotton loops, which helps with absorbency. The Frontgate Resort Cotton Bath Towel has a high GSM, but the ultra-soft loops may not seem as absorbent because of the product’s overly fluffy nature. Frontgate sells its popular towel in a wider range of shades, while 1888 Mills only offers a handful of hues.
See more reviews of our favorite bath towels available for purchase.
Consider if you like the colors or want to personalize.
They’re expensive, and for the price, you can likely find another option that feels just as comfortable, even if it doesn't boast a GSM count that’s quite as high. If, however, you’re looking for a top-quality towel in a specific shade and don’t mind spending a little more, these towels are a beautiful choice that can be customized.
- Product Name Resort Cotton Bath Towel
- Product Brand Frontgate
- MPN 35398
- Price $23.99
- Product Dimensions 30 x 58 in.
- Color 27 options
- Material 100% long-staple Turkish cotton
- Warranty Yes, 1-year