Ginger Cowles

Ginger Cowles, Senior Editor for The Spruce

Ginger Cowles is the senior editor for The Spruce, focusing on news content for the home, including major sales, collaborations, store openings and closings, trends, new ideas around holiday and party hosting, and of-the-moment viral DIY content. Ginger has 20 years of experience in journalism and plans to make The Spruce the preferred site for readers who love to find new inspiration for improving their home, stepping up their party game, and more.

Highlights

  • 20 years of content and news experience
  • Spent the last two years working on a family lifestyle site that included everything from bedroom decor to how to discuss with your teen the dangers of smoking
  • Previously worked at a large news aggregator curating the best and most authoritative news, lifestyle, health, money, and sports content

Experience

Ginger has always had a love for lifestyle content, especially home decor. As a tween she obsessed over how she planned to style her future home, which—regrettably–was (gasp!) a different theme for every room. Thankfully, she’s evolved and fully expects that her taste in decor will continue to do so as well. Her home tends to mirror her wardrobe style—timeless, functional, and beautiful investment pieces layered with a few trendy items. 

Before joining The Spruce in July 2020, Ginger was the senior digital editor at (now-defunct) Family Circle, focused on moms with teenagers. She created the content strategy; managed the editorial calendar; and edited how-to content on organizing, essays written by moms, and much more. Prior to that, Ginger was a homepage editor at MSN.com, one of the largest news portals in the world, where she focused on planning coverage of tentpole events, content creation for every vertical, curating the best content from existing partners, and managing a team of editors and an army of freelance writers.

Education

Ginger studied journalism at the University of Texas at Austin.

 

5 Questions With Ginger

 

Describe your home style in a few words or phrases
Cozy, textured, modern, semi-traditional, and unique.

What's your most dreaded chore? 
Laundry, no doubt. I don’t mind the sorting, hand-washing, steaming, or air-drying. It’s the folding and putting away of the laundry that I simply loathe, especially my little one’s tiny clothes. You know how they say everyone has one or two things they are hyper particular about? Ironically, for me it’s laundry, specifically how each item is folded and put away. I’m so finicky about it that when my kind and thoughtful husband helps, it actually becomes more work for me, as inevitably I have to “fix” his work. I get a lot of satisfaction from our closets and drawers being organized, but I wish I could find a way to just stop doing laundry altogether.

What is your favorite season and why?
Fall. I love the cooler weather, the gorgeous colors of the leaves, that feeling when I wear knee-high boots and a leather jacket for the first time, apple picking, apple cider doughnuts, butternut squash soup, and sipping wine on the rooftop by the fire pit. Nature hikes in the fall are about a million times more enjoyable than summer. The fashion is more versatile and cozy, and hot chocolate and hot toddies are my jam. Another big reason? It signals the annual start of another of my passions: baking. I am a baking machine between September and April. Maybe this year, I’ll track how many items I bake.

What home decor trend are you loving right now?
Black hardware on cabinets, drawer pulls, faucets, light fixtures, and door handles. 

What is your favorite thing you own and why?
In terms of furniture it has to be our Vintage Wallpaper Factory Bar Cart from Restoration Hardware. It’s such a versatile and unique large piece. I style it in a variety of ways: I highlight books, photos, original art, cards, and seasonal decor items. The piece itself is art in my eyes. It’s industrial without being too industrial, rustic without being too much so. It’s modern and old-looking at the same time, and I love it.

My favorite sentimental item is the photo album of my paternal grandparents’ wedding. My mother had it reproduced about 10 years ago for Christmas, and it is one of the best gifts I’ve ever received.

Education: University of Texas at Austin
Title: Senior Editor
Business Name: The Spruce

About The Spruce

The Spruce, a Dotdash brand, is a new kind of home website offering practical, real-life tips and inspiration to help you create your best home. The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts collectively reach 30 million people each month.

For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the Internet according to comScore, a leading Internet measurement company, and reach more than 30% of the U.S. population every month. Our brands collectively have won more than 20 industry awards in the last year alone and, most recently, Dotdash was named Publisher of the Year by Digiday, a leading industry publication.

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