How to Host a Direct Sales Party

Women laughing together at party
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A direct sales party, whether it's for Pampered Chef, Tupperware, Mary Kay, or another business, doesn't have to be a big shindig. The whole purpose is to get a group of gals (or guys!) together, have a good time, and encourage friends to do a little shopping.

There's really two hosts for these types of events: the person who's selling the goods, and the person who's having the party at her home. The latter might be considering going into the business or offering up her property to earn free merchandise.

The more fun the guests have at these events, the more likely they will buy a product. As such, the business owner and homeowner should work together to host an event that leaves everyone happy, even if they don't end up making a sale.

Prepare for the Party

Neither host needs to go crazy in preparing for a direct sales party, but there is a little bit of prep work involved in hosting a party. The homeowner should make sure there's enough seating in the room in which the party will be hosted, a menu that guests will enjoy, and, if you're the type that enjoys a tipple or two, some cocktails or wine. The business owner should ensure that they have enough product for everyone to sample, catalogs for people to peruse, and a way to accept all forms of payment, including change for any cash purchases.

Plan the Menu

A menu for a direct sales party can be anything from a spread of cheese and crackers to pizza to a full dinner spread—it just depends on the time available and the budget of whoever's paying for the food. Some popular dishes that might work for your party include:

  • Buffalo chicken dip
  • Pizza crostini
  • Pigs in a blanket
  • Celebration cheese ball with pecans
  • Mini chicken and waffles

Don't forget the beverages, both alcoholic and alcohol-free:

  • Party sangria
  • Apple cider mimosas
  • Salted caramel apple punch

Prep Activities (But Not Too Many)

If the guests are all friends, there need not be a lot of activities during the party—they will probably just want to sip a drink, nibble some foods, and catch up with each other. If some of the guests don't know each other, though, a few well-planned activities can break the ice and get everyone more comfortable with each other. Don't go overboard, as too many games might end up irritating the guests who would rather just socialize.

Offer Freebies

Whether or not the guests buy anything, make sure they don't go home empty-handed. Make it a real party atmosphere by providing samples of the products, giveaways for big prizes, and smaller goodies such as packaged cookies or marketing merchandise like pens, pins, and water bottles. Of course, you want to make sure that every guest gets a copy of the business owner's business card, in case they want to make a later purchase or host a party of their own.