Hearth & Hand with Magnolia

Chip and Joanna Gaines’ Home Decor at Target

House shaped candle holders from Target


Target newly released Hearth & Hand with Magnolia, an exclusive collaboration with everyone's favorite HGTV couple, Chip and Joanna Gaines. While the Waco, Texas pair is saying goodbye to "Fixer Upper," the TV show that shot them to fame, fans will recognize signature looks from their farmhouse style all over Target's new collection. Named after their famous Waco store, Magnolia Market, Hearth & Hand features items ranging in price from $.99 to $129.99. 

"It’s big, it’s bold, and it truly feels like we’re bringing a little piece of the Magnolia Silos to guests ​everywhere" Erika De Salvatore, Target's vice president of visual merchandising, said in a statement. ​

In anticipation for the big partnership, we rounded up some of our favorite pieces. From Christmas stockings to tableware, Hearth & Hand with Magnolia has something for everyone. Just add a touch of Joanna's cherished shiplap, and you'll soon have a "Fixer Upper"-approved home. 

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    A Doll House You'll Want to Show Off

    Doll house from Target

    Hearth & Hand with Magnolia features over 300 items, most of them under just $30. This adorable rustic dollhouse is the perfect gift for the future home decorator in your life. While you may banish other toys to a playroom, this wooden house is stylish enough to be displayed right in your living room. It comes with a variety of furniture, but you may be inspired to channel Joanna Gaines and DIY some of your own.

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    Simple and Ceramic

    ceramic pitchers and plates from target

    According to a press release, nearly 500 Target stores will have special displays for the Gaines' line. "It’s like a little shop inside of Target," Chip Gaines said in a blog post. "Jo keeps calling the look 'modern farmhouse.'" This simple-but-chic stoneware pitcher is the perfect way to integrate the Gaines' signature modern-rustic style into your home.  

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    Cozy and Inviting Accessories

    red door

    You can't buy this stunning red door at Target (though, we do recommend you copy this bold style), but you can buy this cozy and industrial house-shaped log holder and galvanized lantern. Joanna Gaines is a big fan of functional beauty, and not only is the log holder a much more beautiful alternative to traditional firewood storage, it's also incredibly useful with a removable roof to secure each log. 

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    Set a Farmhouse Table

    a table setting with green and white plates

    The centerpiece of any modern farmhouse is, of course, a well decorated and inviting dining room table. We love this soft linen runner and simple but gorgeous stoneware plates that look effortlessly chic with a touch of vintage. In a blog post, Joanna Gaines said she decorates her own house in a style that is "comfortable and reminiscent of times past," and it's obvious she's bringing the same vintage loveliness to the new Hearth & Hand line.

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    Deck the Halls

    stockings hanging from fireplace mantle

    Hearth & Hand's launch happens right at the start of the holiday season, so it's no surprise a lot of the items are geared towards the holidays. This year, we're all about modernizing our Christmas decor, and these plaid stockings are a simple and rustic way to upgrade your mantle. One of Joanna Gaines' favorite items this year is this letters to Santa box that's functional and adorable. If your kids want even more Santa, find 10 more ways to invite him into your home this season. 

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    An Inviting Entryway

    a house shaped lantern

    The hallmarks of the new Hearth & Hand collection are definitely the elegant accessories meant to add a touch of class to every space. The Gaineses are incredibly family-first, focusing on decor that makes a house feel like a home. Much of this line is inspired by that, like this house-shaped lantern and bud vase and give off a cozy, inviting vibe. 

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    Bring Nature Indoors With Glass Vases

    glass vases

    Whether you're arranging a lovely floral coffee table display or hoping to sprinkle a few sprigs of eucalyptus throughout your home, a subtle vase is key. These glass jugs offer the perfect backdrop for bringing nature indoors without overpowering or clashing with your arrangement. 

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    Lovely Holiday Touches

    letters to santa mailbox

    Here's a closer look at the letters to Santa box we're totally gushing over. The classic hunter green is subtle enough to work with any home decor, but offers a bit of cheer. We also can't wait to get our hands on these merry mugs that will help make any snowy morning a little more toasty. 

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    Rustic and Wooden

    wooden boxes shaped like houses

    A key element of modern farmhouse style is reclaimed wood. Joanna Gaines loves using reclaimed wood (and shiplap) in all of her home makeovers, so it's no surprise she incorporated that style into this neutral wooden nesting set. Perfect for a bookcase or a mantle, these subtle pieces are an easy way to finish off you look. 

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    Lots of Galvanized Metal

    large metal vases

    Another element that the Gaineses incorporated into many of the Hearth & Hand pieces is an industrial modern look. Sleek lines and metal accents are a great way to add a bit of loft-like style to a traditional home. These oversize vases are perfect for a staircase or an entryway - fill with twigs and branches for an outdoorsy look that works all year long. 

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    A Well-Styled Shelf

    shelf with styling

    A curated and well-planned bookshelf is key to helping a room feel finished. This "shelfie" shows off many of our favorite Hearth & Hand accessories in action - from the goat bookends to the black stoneware pitcher that's chic enough to take out of the kitchen. Chip Gaines said in a blog post that they believe "sometimes, just a minor tweak can really help you love the home you are already in," and many of the Hearth & Hand decor items are perfect for highlighting what you really love about your house. 

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    Modern Metal Shelving

    metal shelving units

    For a little extra storage and lot of charm, we can't wait to try these metal and wood wall shelves. While the Target collection doesn't offer much in the way of actual furniture (the couple said they opted for pieces to work with furniture you already own instead), these metal shelves can take the place of an accent bookcase in a small space or even as bathroom storage. 

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    Beautify Your Storage

    entry way with metal baskets

    We're always on the hunt for chic and practical storage ideas, and so much of Chip and Joanna Gaines' new collection is aimed at useful beauty. These industrial metal storage baskets are the perfect way to hide throw blankets and trinkets without becoming an eyesore. A few key accent pieces can really turn a blah entryway into a stunning and inviting foyer. 

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    Create the Most Charming Christmas Setting

    Metal chargers and plates

    In a statement, Joanna Gaines said "the idea that we can help make someone’s home feel even more lovely and inviting for the holidays and beyond is something really special." While their collection is meant to offer pieces used all year, they also focused on a few cheerful transitional items that work well for the holidays. While these metal chargers are accented in Christmas-y gold, they can be used in a formal table setting all year long. 

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    Upgrade Your Centerpiece

    candlestick holder

    Chip and Joanna Gaines may be saying goodbye to "Fixer Upper," but it's evident from their new Target Hearth & Home with Magnolia line that they remain dedicated to helping create a functional and beautiful home for everyone. Whether you're looking for a few pieces to brighten your holiday, like this gold candlestick centerpiece, or you want to welcome the farmhouse style into your home all year long, this collection is sure to be a success.