How to Promote Your Mom Blog and Get More Readers

Quick Ways to Give Your Blog More Exposure

A picture of a mom with her kids looking at a computer
Promote your mom blog and get more eyes on your posts. Photo © Geber86 / Getty Images

Congratulations on starting your own mom blog. Your head is probably filled with blog post ideas but how do you get eyes on your blog so they can read those great posts? Get more readers when you use the 9 most effective ways to promote your mom blog.

Comment on Other Blogs

Get involved with other blogs similar to yours. Read their posts and take the time to comment. You don't want to say, "Great post, now come read my blog." 

Your goal is to build a relationship with other mom bloggers, not just pimp for comments on your own posts. Also, don't worry if a blog you like only has a couple of comments on a post. It's actually better for you to connect with smaller bloggers than someone who gets 1,000 comments on every post. The reason is, someone with an extremely high amount of comments is less likely to take the time to visit your blog.

Attend Blog Conferences

If you have the time and resources, a blog conference is an excellent way to meet other like-minded bloggers while promoting your own blog. Not only is a blog conference a great way to network, it's also an opportunity to learn new tips and tricks about blogging. You can connect with companies looking for bloggers for PR opportunities, learn about the latest ways to promote your blog and so much more.

Use Social Media

If you're not using social media, you're missing out on a way to meet other bloggers as well as promoting your mom blog every day, multiple times a day.

Facebook, Twitter and Pinterest are the most popular social media outlets at the moment. Countless mom bloggers use these social media tools and their followings are in the thousands.

You don't have to be a social media guru to get your feet wet. Take it slow and you'll soon learn how easy it is to use social media to promote your blog.

Be sure to add the right social media buttons to your blog too.

Link to Other Blogs

There are two ways to link to other blogs. Both are beneficial to your promotion efforts. The first way is to compile a general list of blogs you want to link to on your own blog. They can be related blogs or just other blogs you like to read. Put these links in the sidebar of your own blog and drop a note to the bloggers to let them know you've linked to their blogs. They'll probably come check out your blog and may even add your link to their list of favorites too.

The second way to link to a blog is through your blog posts. If you're writing a post about birthday parties and you've found one or more bloggers who have great ideas about birthday party themes, printables or gift ideas, include links to those blogs in your own post. Then drop a line to the bloggers to let them know you linked to their posts within your own blog. With this form of promotion, you become a resource to your readers looking for more information on the topic you've posted about and the bloggers you've linked to may mention you in a post or even link to your posts as a resource too.

Guest Blog

Guest blogging puts you and your blog's name out there on other blogs.

The premise is simple: you write a guest post on someone else's blog about a certain topic. Some bloggers will tell you which topic they want covered. Others will leave it up to your discretion, within reason. Guest blogging opens you up to a whole new audience.

To write a guest post, many bloggers publish a post asking for volunteers to put their name in the hat to guest post. Or you can simply contact some of your favorite bloggers and ask them if they're looking for guest bloggers. Invite them to do the same for your blog too.

Participate in a Blog Carnival

Think of a blog carnival as bloggers teaming up to reach the masses. Every blogger in the carnival writes a post based on the carnival's theme. A mandatory link to the blog hosting the carnival is usually required and all of the posts are grouped together so every blogger who participates receives promotion across a number of blogs.

Look for bloggers who post their ideas for blog carnivals to participate or start your own blog carnival by contacting like-minded bloggers and pitching them your idea.

Host a Contest on Your Blog

Blog contests can generate a lot of traffic to your site, whether you're giving away a book or partnering with a major company that's giving away a computer. But because you are running a contest, you do have to be careful. This is gray territory for bloggers but contest laws are very strict by state and by country.

Before you run a contest, make sure you're following proper contest rules. The last thing you want to do is find yourself in legal hot water when all you were trying to do was promote your mom blog by holding a contest.

Join in Blog Memes

A meme is another word for a blog theme. Wordless Wednesday is one of the most popular memes. Every Wednesday, bloggers post a picture with the purpose of the post being that the picture tells the story and no words are used. You then add your post's link to the Wordless Wednesday site and visit others participating in the meme. This is a fun way to find new blogs you would like to add to your blog reader while giving other bloggers new ways to find you.

Blog memes run the gamut and anyone can start their own meme. While some bloggers don't like memes and won't participate, others find them a fun break from the usual blog post.

Add Your Blog to a Directory

There's no shortage of websites set up that serve as blog directories. As a mom blogger, though, you're in luck. There are a number of blog directories that only allow mom blog listings. Use the search phrase "mom blog directory" on your favorite search engine to find directories who only allow mom bloggers to post their blog information.