IKEA Now Requires an Acknowledgment Step to Buy Certain Products

If you don't sign it, you can't buy a chest of drawers and other pieces

IKEA HEMNES 6-Drawer Chest

IKEA 

IKEA announced Thursday that it is taking action to help raise awareness of and reduce tip-over accidents.

According to the U.S. Consumer Product Safety Commission (CPSC), about 11,100 children were treated in emergency rooms annually between 2017 and 2019 because furniture, televisions and appliances tipped over on them. Between 2000 and 2019, 451 children died from such accidents. 

In response to this danger, IKEA will now require customers at all 52 U.S. stores to sign a document stating that they understand the need to attach certain items to a wall and also provide their name and email address. This requirement will go into place for the purchase of chests of drawers and certain other units used to store clothing, and customers buying such products will not be able to complete their purchase without taking these steps. 

“Consistent with guidance from the Consumer Product Safety Commission (CPSC), IKEA believes that the risk of tip-over incidents is reduced when chests of drawers and other select clothing storage units are properly attached to the wall,” said Patricia Lobell, Market Area Manager at IKEA Retail U.S. in a press release. “The new sales requirement is an important next step in our journey to help our customers enjoy a safer life at home.” 

How It Works

Products that require this new step before purchase will have signage to alert the customer that this acknowledgement and registration is required for purchase of that item. The buyer then will use their mobile device to go to www.ikea-usa.com/safe, where they will fill out an acknowledgement and a registration form. IKEA will then immediately send the customer an email that confirms that they have taken this required step. In order to pick up the affected product after purchase, the customer will show that email to an IKEA staff member at the entrance to a gated, self-service aisle. The email provided will be used only to alert the customer to safety updates and to send reminders on why it is important to attach dressers and other furniture pieces to a wall. 

Online shoppers also will see a note about this new requirement when they shop for affected products online, and they will not be able to complete their purchase of these items without checking a box that shows they understand the need for attaching that item to a wall for safety. 

If a customer doesn’t have a device that can log on to the internet, they can go to the store’s self-service area and ask an employee for help. According to Vanessa Burney, a commercial public relations specialist with IKEA, employees will be able to use a tablet or sales floor computer to help such customers log on and complete the registration and acknowledgement. The customer will be able to log into their personal email from the store device or computer to receive the confirmation email, which the employee will then print so the customer is able to pick up their dresser or other affected storage unit.

“The safe use of IKEA products is our top priority, and this new sales requirement reinforces the need for wall attachment to help protect our customers and their homes from tip-over incidents,” said Lobell.

The CPSC started the Anchor It! campaign in 2015 after growing concerns about the number of children injured or killed by tipping over furniture and other items. Right now, people are spending more time at home, where the vast majority of such accidents occur. The government group has said the quarantine poses an increased risk of tip-over incidents. For more information on statistics for tip-over accidents and tips on how to prevent or minimize the likelihood of children climbing on furniture and risking injury, go to AnchorIt.com