Magic Fresh Odor-Reducing Treatment by Beaulieu

Magic Fresh is a patented odor-reducing treatment by Beaulieu, which is added to many Beaulieu carpets, including some Bliss by Beaulieu lines. Originally introduced in 2004, Magic Fresh has gained in popularity and has recently become more widely known, as Beaulieu continues to expand its offerings of carpet collections featuring the treatment.

How Does Magic Fresh Work?

Beaulieu likens the effect of Magic Fresh to placing a box of baking soda in the refrigerator.

Baking soda, or sodium bicarbonate, reduces odors by absorbing them and neutralizing the odor-causing components. In fact, a well-known “home remedy” to reduce odors in a home is to sprinkle baking soda on the carpet, leave for several hours or overnight, and then vacuum it up.

Magic Fresh works the same way as baking soda to neutralize odors that come into contact with the carpet, except that it is built right into the fiber during the manufacturing process.

According to the manufacturer, when an odor molecule comes into contact with a carpet fiber treated with Magic Fresh, the molecule is broken down into smaller non-odorous components and released into the air as carbon dioxide – the same substance we breathe out.

How Long Does Magic Fresh Last?

According to Beaulieu, the Magic Fresh treatment will last “the life of the carpet” – or rather, 10 years, which is somewhat ironic, since many of the carpets featuring Magic Fresh carry performance warranties of up to 25 years.

However, ten years is the average life expectancy for most residential carpet applications.

Can the Carpet Be Cleaned?

Yes. Beaulieu advises having the carpet professionally cleaned by hot water extraction once every 18 to 24 months, and warrants that the Magic Fresh treatment will endure up to five cleanings.

What Odors Does It Remove?

The Magic Fresh treatment will eliminate virtually any type of odor. On its website, the manufacturer states that 80 percent of adults believe that most homes have a distinct odor. These odors are commonly the result of pets, cooking, or smoking, and often go unnoticed by the occupants of the home who have become accustomed to their environment.

How Well Does It Work?

The effectiveness of Magic Fresh carpet was tested at an independent lab, as stated on Beaulieu’s website. The carpet was tested on two of the strongest and most common household odors: pet urine and cigarette smoke.

Both a carpet treated with Magic Fresh and an untreated carpet were tested for each of the two odors and were measured at 30-minute intervals. According to the research, by 90 minutes, the Magic Fresh carpet sample had an 80.8 percent improvement over the untreated sample in the reduction of odor caused by pet urine and a 90.0 percent improvement in the reduction of odor caused by cigarette smoke.

Is Magic Fresh Safe?

Bealieu assures that the Magic Fresh treatment is safe for people and pets, and is completely natural. Oddly enough, there is no mention on either the website or the carpet sample label to indicate what Magic Fresh is made of.

I followed up with Beaulieu directly to inquire as to the components of the treatment. Evidently, the composition of Magic Fresh is top secret, for the closest thing to an answer I received was a technical bulletin from the manufacturer which essentially states that the composition of Magic Fresh has been likened to sodium bicarbonate.

The bulletin goes on to discuss the characteristics of baking soda, describing it as an environmentally friendly “molecular sponge”, and that it is this same characteristic that allows Magic Fresh to absorb odors and convert the odor molecules into carbon dioxide.

Thus, it would appear that Magic Fresh does contain baking soda, which is certainly safe for people and pets in the household.

What Fibers Feature the Treatment?

Currently, Beaulieu has several collections offering Magic Fresh, including both nylon and polyester fibers.

The newest line to feature Magic Fresh is the Indulgence line, made of Beaulieu’s PermaSoft nylon.

Suggested Uses

Carpet featuring the Magic Fresh treatment is ideal for any household prone to strong odors, whether the odors are from smoking in the home, cooking with strong spices, or pets.

Likely one of the biggest markets for this carpet, though, is for rental units. When there is a high turnover of occupants in a home, it would obviously be ideal to have a carpet in place to help remove any odors left behind by the pets or habits of previous occupants, for the benefit of future tenants. In fact, Beaulieu carries a collection called Property Management Solutions, featuring Magic Fresh, which is specifically designed for property managers and multi-family solutions.


There is a full range of carpet from Beaulieu featuring Magic Fresh, offered in a variety of prices and qualities. Not all Beaulieu carpets have the treatment, however, so check with your local retailer to see samples of carpets with the Magic Fresh treatment.