Ask anyone over the age of fifty, "Remember Oxydol?" and the answer will be "yes". Oxydol holds the significant status as the first commercial laundry detergent introduced by Procter & Gamble. It nearly disappeared from shelves but it is back and ready to clean your laundry.
The Story of Oxydol
The Oxydol brand began in 1914 with the William Waltke Soap Company began selling Oxydol in St.
Louis. The name for the powdered detergent came from the oxygen within the bleach in the formula. It remained a regional product until Procter and Gamble purchased the company and its leading brand in 1927 and Oxydol became its first detergent.
Many of the marketing tactics that Procter & Gamble uses today began with Oxydol - free samples, coupons, advertising featuring homemakers with real laundry issues. Oxydol also the sponsor of the first "soap opera", the radio show "Ma Perkins". This trend of detergent brands sponsoring daytime dramas began in 1933 and continued for more than seventy-five years. Oxydol became a leading brand due to advertising but also because of its whitening power.
Oxydol was Procter and Gamble's leading brand of laundry detergent until Tide was introduced in 1949. The company's decision to market Tide nationally and develop more and more variations of Tide pushed Oxydol off the retail shelves.
Tide was marketed at a higher price and offered more profit. By 2000, Oxydol had lost much of its support from Procter and Gamble and was about to disappear from the marketplace.
In 2000, two Procter and Gamble executives made the decision to buy the brand and formed the Redox Brands, Inc. company. They also purchased the Procter and Gamble brand, Biz, a laundry stain removal pre-soak product.
The partners stepped up marketing and in-store promotions to build the brands until they merged with CR Brands in 2006.
Oxydol Laundry Detergent
Oxydol with Biz laundry detergent is available in both powder and liquid formula. It is compatible with both standard and high-efficiency (he) machines. Oxydol contains no chlorine bleach or phosphorus and is safe for septic tanks.
Oxydol is offered in three fragrances, Smells So Fresh (Original); Bingo Bango Mango; Lavender.
Listed Product Ingredients
- Biodegradable surfactants (anionic and nonionic)
Oxydol can be used in all water temperatures. It is also be used to pretreat stains before washing. Instructions are provided in English and Spanish. The Oxydol container is recyclable. The product is made in the United States.
Oxydol is available nationwide at many chains and grocery stores or can be purchased online from Amazon.com.
CR Brands and Oxydol
CR Brands, which acquired the Oxydol brand in 2006, is based in West Chester, Ohio. The company has plants in West Chester and Spartanburg, South Carolina. They manufacture and sell branded and private label industrial and household laundry and cleaning products. CR Brands is a majority-owned portfolio company of Juggernaut Capital Partners, LP.
CR Brands' nationally branded products include Mean Green, Biz, Pine Power, Oxydol, and Magnum Power. Consumer Protection Safety Documents are available for all products on the company website.
Product Review and Laundry Recommendation
I remember Oxydol from my childhood and used it when I first began housekeeping. As it slowly disappeared from the shelves, I moved on to other brands. I must say, I'm glad it's back.
I tested Oxydol Lavender on every type of laundry load and found it to be effective in removing stains and dirt. I was particularly pleased with the scent of the laundry; clean and fresh without a heavy perfume smell. My clothes came out clean and soft. The softness comes from no leftover detergent residue in the fabric.
Oxydol is value-priced much less than other brands. As with most brands, it is nearly impossible to see and read the lines inside the cap.
While the packaging is recyclable, the bottle does not contain post-consumer recycled plastic.
I found Oxydol to be a very good laundry detergent and stain remover. I recommend it find a place on your laundry shelves.
Disclosure: Review samples were provided by the manufacturer. For more information, please see our Ethics Policy.