What Is Pama Liqueur?

The Top-Shelf Pomegranate Liqueur Your Bar Needs

PAMA Pomegranate Liqueur
A beautiful and tasty liqueur, PAMA is one of the best pomegranate-flavored liqueurs available and it makes great cocktails. Photo: Heaven Hill Brands

When it comes to pomegranate liqueurs, few brands are as recognizable as Pama. This popular liqueur captures the fascinating flavor of real pomegranates in a brilliant red elixir. It's a great addition to any bar and is essential for creating many impressive and fun pomegranate cocktails.

What Is Pama?

Pama is a brand name for a particular pomegranate-flavored liqueur. It hit the market in 2006 as the first premium pomegranate liqueur and it was an instant hit among bartenders and drinkers alike.

Today, it remains the best-known liqueur of this flavor and its popularity has ensured that it's found in almost every well-stocked bar and liquor store.

Pama is made with all-natural California pomegranate juice, premium vodka, and "a touch" of tequila. Ruby red in color with a sweet-tart flavor, it is a great representation of the real "forbidden fruit."

Pama is bottled at 17 percent alcohol by volume (34 proof) and is produced by PAMA Spirits Co., a subsidiary of Heaven Hill Distilleries. The premium taste comes at a premium price, and you can expect to pay somewhere in the $20 range for a standard 750ml bottle of Pama. It is available in smaller 375ml and larger 1-liter bottles.

Add a Twist of Pama

Pama is a versatile liqueur that can be mixed into a number of cocktails. It pairs especially well with club soda, Champagne, grapefruit juice, and ginger ale. It is also an exotic sipper when ​served on the rocks with a lemon twist.

The visual appeal of a Pama cocktail is just as stunning and universal as the flavor. It's romantic enough for Valentine's Day and an inviting addition to Christmas cocktails. It even has a tropical aspect that is perfect for summer parties.

Pama Cocktails

Pama's popularity has led it to be the essential ingredient in a number of cocktail recipes.

The easiest of these is the Pama martini, which simply mixes the liqueur with vodka and orange liqueur. The blushing lady is another signature recipe that pairs the liqueur with vodka and pink grapefruit juice. For an interesting twist, the Pama ginger-tini tosses a little spice into that mix with the help of a ginger syrup.

Pama pairs nicely with gin and lavender, as seen in the simple pomegranate gin fizz recipe. The pomegranate poinsettia demonstrates how well it works with Champagne, and the mulled Pama warmer shows it off in a warm and comforting cocktail for winter.

Pama as a Substitute

Pama can also be used in a number of well-known cocktails to give them a pomegranate twist. You can add it to the mix or use it as a substitute for another ingredient. The possibilities are endless with this liqueur, so have fun with it. Here are a few ideas to get you started:

  • Champagne Cocktail: Replace the brandy with Pama and skip the bitters.
  • Cosmopolitan: Replace the vodka with Pama and enjoy a pomegranate-cranberry martini.
  • Margarita: Replace the sour mix with Pama and let it act as the sweetener.
  • Mimosa: Create a pomegranate mimosa by mixing 3 ounces Pama with 1 ounce Champagne.
  • Mojito: Use 1 ounce of rum and 1 ounce of Pama in the fresh mojito recipe.
  • Negroni: Replace the Campari with Pama or split the two to take some of the bitterness out of this popular aperitif.
  • Sea Breeze: Replace the vodka with Pama and enjoy the taste of pomegranate with cranberry and grapefruit.

Pama in Food

The flavor of pomegranate is a wonderful addition to many types of food and Pama can be used to obtain that flavor. The liqueur's lower alcohol content means it will cook off easily and it's light enough to be used in food without heat.

Try infusing Pama in glazes or dressings, or allow it to add a pomegranate flavor to fruit salads and appetizers. You can also drizzle it on top of salsa to add a hint of sweetness and offset the heat.