There's a new laundry detergent on store shelves and it packs some powerful punches.
In early 2015, Walmart became the first United States retailer to begin stocking Persil laundry products on its store shelves. This was big news because Persil is a higher-priced heavy duty detergent made by Henkel and becomes a direct competitor to Procter & Gamble's long-standing leader in sales at Walmart, Tide.
Persil is now available in most grocery stores and mass market retailers across the United States.
Persil ProClean Power Liquid
If you have ever traveled to Europe or Latin America, you've probably seen the Persil name in the laundry aisle. It is a very popular brand manufactured by Henkel AG in Europe and competes for shelf space with P&G’s Ariel, the brand name used for the Tide formula in other countries. Persil can be found in more than 60 countries around the world.
The Persil brand is available in three formulas in the United States - Persil ProClean Power-Liquid, Persil ProClean Power-Pearls and Persil ProClean Power-Caps. The liquid formula is safe to use in all water temperatures, both standard and high-efficiency washers and is safe for use with septic systems.
The product label includes instructions in both English and Spanish. Product ingredients listed on the label are surfactants, enzymes, and fragrance.
A full listing of ingredients follows:
- Alcohol Ethoxy Sulfate
- Alcohol Ethoxylate
- Alkylbenzene Sulfonate
- Sodium Citrate
- Sodium Soap
- Propylene Glycol
- Ethoxylated Polyethyleneimine
- Tetrasodium Edta
- Sodium Borate
- Disodium Distyryl Biphenyl Disulfonate
- Sodium Formate
- Blue Dyes
The liquid detergent is available in Original Scent, Intense Fresh, Sensitive Skin (free of dyes but with a light fragrance) and 2in1 (contains additional stain fighters). The bottle sizes range from 40 to 150 fluid ounces or 25 to 96 loads.
The Henkel and Persil Story
Henkel is an international company that produces adhesives, cleaning products and personal care products around the world. Laundry and home care products are the cornerstone of Henkel’s success. In 1876, Fritz Henkel founded the company Henkel & Cie in Aachen, Germany. The company’s first product was a laundry detergent based on sodium silicate, named "Universal-Waschmittel" (universal detergent). Persil powdered detergent was introduced in Europe in 1907. Persil was the first to phosphate free detergent in Europe in 1986 with a liquid formula following in 1987, a concentrated powder (megaperls) in 1994 and finally single dose capsules around 2012.
Many familiar United States brands - Purex, Loctite, Soft Scrub, Dial Soap, Right Guard, Soft 'n Dri - are products of Henkel.
Purex is a mid-priced line of laundry products including liquid laundry detergent, laundry detergent powder, Purex 2 Stain Fighter and Color Booster, liquid fabric softeners, dryer sheets and Purex Crystals in-wash scent booster.
The Purex and Persil products are manufactured by Dial Corporation of Henkel North America based in Scottsdale, Arizona. Other Henkel laundry products include Magic Release, all, Snuggle, Zout, 20 Mule Team Borax and Sta-Flo Starch.
Product Review and Laundry Recommendation
While established United States laundry brands are constantly evolving and introducing updates to formulas, the launch of a new brand by a major manufacturer is big news. I was well aware of Persil from readers around the world but had never had an opportunity to try the product.
I tested Persil Liquid on our regular family laundry as well as on pre-stained muslin squares. The squares were stained with ketchup, cooking oil, mud and grass and allowed to dry. I tossed them into the regular laundry to assess Persil's stain removing ability in hot, warm and cold water.
The laundry came out feeling clean and smelling fresh but not overly perfumed. The stained muslin squares came out clean with the exception of those done in the cold water washes. I then used a bit of the liquid detergent to pretreat the stains, worked in the detergent and allowed the squares to sit for 15 minutes before washing in cold. This time, the stains were removed.
Persil clearly offers the cleaning ingredients needed to remove tough stains and body soil. It is highly recommended that Persil find a spot on your laundry shelf.
Disclosure: Review samples were provided by the manufacturer. For more information, please see our Ethics Policy.