There's a new name in laundry detergents on store shelves and it packs some powerful punches.
In early 2015, Walmart became the first United States retailer to begin stocking Persil laundry products on its store shelves. This was big news because Persil is a higher-priced heavy duty detergent made by Henkel and became a direct competitor to Procter & Gamble's long-standing leader in sales at Walmart, Tide. Persil is now available in most grocery stores and mass-market retailers across the United States.
Persil ProClean Power Liquid
If you have ever traveled to Europe or Latin America, you've probably seen the Persil name in the laundry aisle. It is a very popular brand manufactured by Henkel AG in Europe and competes for shelf space with P&G’s Ariel, the brand name used for the Tide formula in other countries. Persil can be found in more than 60 countries around the world.
The Persil brand is available in two formulas in the United States: Persil ProClean Power-Liquid and Persil ProClean Power-Caps. The liquid formula is safe to use in all water temperatures, in both standard and high-efficiency washers, and for use with septic systems.
The product label includes instructions in both English and Spanish. Product ingredients listed on the label are surfactants, enzymes, and fragrance. A full listing of ingredients follows:
- alcohol ethoxy sulfate
- alcohol ethoxylate
- alkylbenzene sulfonate
- sodium citrate
- sodium soap
- ethoxylated polyethyleneimine
- propylene glycol
- protease (enzyme)
- tetrasodium edta
- sodium borate
- amylase (enzyme)
- sodium formate
- cellulase (enzyme)
- mannanase (enzyme)
- disodium distyryl biphenyl disulfonate
- blue dye
- 3-methyl-4-( 2, 6, 6-trimethyl-2-cyclohexene-1-yl)-3-buten-2-one
- amyl cinnamal
- benzyl salicylate
The liquid detergent is available in Original Scent, Intense Fresh, Extra Fresh Linen, Stain Fighter, Odor Fighter, and Sensitive Skin (free of dyes and fragrance). The six bottle sizes range from 40 to 170-fluid ounces or 25 to 110 loads.
Product Review and Laundry Recommendation
While established United States laundry brands are constantly evolving and introducing updates to formulas, the launch of a new brand by a major manufacturer was big news. I was well aware of Persil from readers around the world but had never had an opportunity to try the product.
I tested Persil Original Scent Liquid on our regular family laundry as well as on pre-stained muslin squares. The squares were stained with ketchup, cooking oil, mud, and grass and allowed to dry. I tossed them into the regular laundry to assess Persil's stain removing ability in hot, warm, and cold water cycles.
The laundry came out feeling clean and smelling fresh but not overly perfumed. The stained muslin squares came out clean with the exception of those done in the cold water washes. I then used a bit of the liquid detergent to pretreat the lingering stains. I worked just a bit of the liquid Persil into the fabrics with my fingers and allowed the squares to sit for 15 minutes before washing again in cold water. This time, the stains were removed.
Persil clearly offers the enzymes and cleaning ingredients needed to remove tough stains and body soil. I highly recommended that Persil find a spot on your laundry shelf.
The Henkel and Persil Story
Henkel is an international company that produces adhesives, cleaning products, and personal care products offered around the world. Many familiar United States brands including Purex, Loctite, Soft Scrub, Dial Soap, Right Guard, and Soft 'n Dri are products of Henkel.
Laundry and home care products are the cornerstone of Henkel’s success. In 1876, Fritz Henkel founded the company Henkel & Cie in Aachen, Germany. The company’s first product was a laundry detergent based on sodium silicate, named "Universal-Waschmittel" (universal detergent). Persil powdered detergent was introduced in Europe in 1907 and the company was the first to offer phosphate-free detergent in Europe in 1986. A liquid formula followed in 1987, a concentrated powder (megaperls) in 1994, and finally, single dose capsules were introduced around 2012.
Other Henkel laundry products offered in the United States include Purex laundry detergents and fabric care products, all laundry detergents, Snuggle fabric softener and scent enhancers, Zout Stain Remover, 20 Mule Team Borax, and Sta-Flo Liquid Starch. The Purex and Persil products are manufactured by Dial Corporation of Henkel North America based in Scottsdale, Arizona.
Disclosure: Review samples were provided by the manufacturer. For more information, please see our Ethics Policy.