Profile of Lavalife Online Dating Service

Dating
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Description of the Service From the Lavalife Web Site::

"Welcome to Lavalife, where singles click®. Connect, engage and entertain singles: This is Lavalife Corp.'s mission. A North American leader in mobile-driven, multi-channel communities, products and services for singles, Lavalife makes single life an exhilarating and complete experience."

Cost of Lafalife:

Lavalife offers a two-tiered system. Free users can create a profile, search, and reply to messages.

In addition, users can upgrade to a paid membership, which enables you to send emails and instant messages, customize your online searches, see which members have searched for you, and view member videos. Premium members can also participate in unlimited speed dating events at no additional cost. Free users can upgrade to a premium membership for $19.99 per month (if paying for three months at a time) or $34.99 if paying month-to-month.

Pros of Lavalife::

  • Lavalife offers daily speed dating events for free and premium members. These events are free to premium members, and cost $2.99-$4.99 per event for free members, depending on how many event passes you wish to purchase at a time.
  • New members receive one free speed dating pass.
  • Lavalife also hosts online "parties" for free at 7 pm, 10 pm, and 1 am daily.

Cons of Lavalife::

  • Speed dating is not available in all locations.
  • Some of the initial profile questions were superficial, including height, weight, and ethnicity.