The annual color forecasts offered by major paint manufacturers sometimes prove to have remarkable staying power. Such is the case with the Pura Vida palette from Sherwin-Williams. Introduced as part of the Sherwin-Williams 2016 color forecast, this collection has remained popular with consumers in the following years.
The collection is aimed to be soothing and engaging, with a collection of livable neutrals and accents. It is said to be inspired by social engagement and the human side of technology, in stark contrast to the bright and giddy colors that dominated fashion and decor in 2015.
According to Jackie Jordan, director of color for Sherwin-Williams, the color palette was in response to "seeing people embrace advancing technology, while also returning to the quality, personal connections and handmade craftsmanship from years past." Jordan goes on to say:
We forecasted colors that provide a range of inspiration for homeowners to create spaces that surround them with the things that ignite their passions and make them feel happy and healthy.
We are awakening from the recession, hungry for new orderliness, ready to feed the spirit, make memories and savor the moment. Pura Vida is driven by health and wellness, natural healing and unplugging, and the colors in this palette speak to environments where we feel balanced and at peace.
Sherwin-Williams Pura Vida takes inspiration from natural elements, such as stone, alabaster, and sand, as well as natural fibers, such as cotton and jute. These elements that remind us to live well, be well, and stay well are vital to creating spaces to unplug. The colors include honed and sheer tones, marble hues, warm grays, khaki tones, and blushed neutrals.
Building a neutral color palette with these tones can give you a relaxing space that still feels lush and luxurious. Pair these soft tones with deep natural woods and dark metallic accents for a balanced space.
The Pura Vida color palette includes 10 shades:
- Ramie (SW 6154)
- Ancient Marble (SW 6162)
- Alabaster (SW 7008)
- Unfussy Beige (SW 6043)
- Doeskin (SW 6044)
- Wool Skein (SW 6148)
- Neutral Ground (SW 7568)
- Useful Gray (SW 7050)
- Gray Area (SW 7052)
- Urbane Bronze (SW 7048)
01 of 10
Ramie (SW 6156)
Ramie is a medium-toned neutral paint color that would be gorgeous as the inspiration for a monochromatic color scheme. Use Ramie as your mid-point color, choosing lighter and darker colors to complete your scheme.Continue to 2 of 10 below.
02 of 10
Ancient Marble (SW 6162)
Ancient Marble has a hint of green, without the blue undertone found in sage green. This is a relaxing and easy-to-use neutral if you're ready to move past beige.Continue to 3 of 10 below.
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Urbane Bronze (SW 70480)
Urbane Bronze is a stylish alternative to charcoal gray or dark brown. If you're looking for a complex color as a balance for your neutral color scheme, Urbane Bronze is worth a look.Continue to 4 of 10 below.
04 of 10
Gray Area (SW 70520)
Gray Area is a delightful beige color. Some beige neutrals can be too warm for a room, so the hint of gray undertone in this beige cools things down.Continue to 5 of 10 below.
05 of 10
Unfussy Beige (SW 6043)
Unfussy Beige can be easily considered as a taupe color. The nostalgic richness of Unfussy Beige is perfect if you love the luxurious taupe colors of the past.Continue to 6 of 10 below.
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Alabaster (SW 7008)Continue to 7 of 10 below.
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Neutral Ground (SW 7568)
True neutral colors are hard to find. Neutral Ground bridges the gap between a warm and cool beige with obvious style.Continue to 8 of 10 below.
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Useful Gray (SW 7050)
Useful Gray is a warm and sophisticated neutral color. If you love gray but don't like the coolness of it, a gray with a hint of warmth like this one could fit the bill. Pair Useful Gray with a creamy off-white and deep espresso brown for a classic palette that suits a variety of decorating styles.Continue to 9 of 10 below.
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Wool Skein (SW 6148)
Love gold but want something much more subtle? Wool Skein is a warm and golden neutral that gives the warmth of gold in a decorator-friendly color. This cozy color looks amazing with travertine tile and dark wood flooring.Continue to 10 of 10 below.
10 of 10
Doeskin (SW 6044)
Doeskin is a soft brown that could also be considered as a rich taupe. This color has a complexity to its undertones, making it a good accent color to pale taupe or gray.