Russ Berrie's Shining Stars Plush Toys Went Out of Business

Stars in the Night Sky
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Russ Berrie US Gift Inc., www.shiningstars.com, was a famous teddy bear and plush maker that filed for bankruptcy in April 2011. At one point the company teamed up with the International Star Registry to create a unique idea, called the Shining Stars plush toys.

First, individuals needed to purchase 1 of 24 collectible plush animals that included: Honey Bear, Beagle, Penguin, Dragon, Blue Bear, Pink Bear, Tabby Cat, Alligator, Cream Bear, Panda, Bunny, Pig, Lion, Monkey, Frog, Tiger, Pink Poodle, Horse, Elephant, Cow, Dragon, Hippo, Unicorn, White Cat, Yellow Lab, Black Cat, and a Lamb.

Each plush toy arrived with an exclusive code, which was then registered at ShiningStars.com. The toys were collectible and unique. Each toy had a star icon embroidered on their paw pad. Originally these popular plush toys were sold for approximately $15 each.

​Once the child owned the toy, parents would help them long-in to a website, and they could choose the name of their very own star. The company collaborated with the International Star Registry. Individuals received a certificate with the star's coordinates in the galaxy, as well as a picture of their chosen star. 

A glamorous, fascinating and mystical virtual world was also designed for kids to explore on the internet through the website. In a virtual way, children could dream, by personalizing their star and choosing characteristics such as being "funny, artistic, sporty, brainy, friendly or sassy" to make their real star, just like their own personality.

For those who collected Shining Star toys and friends, they received Glow Points. Glow Points provided website users with access to hidden areas of the website that allowed them to play customized games, send e-cards, and complete many fun activities themed around the toys and the experience. 

The website, ShiningStars.com is no longer available.

While there were rumblings of the brand making a come back in 2012, the idea never came back to fruition. 

It is possible at this point you are perusing the internet for information about the unique used toy you picked up at a yard sale. While it is no longer possible to purchase a star in conjunction with the toy, these toys are sweet and adorable. They most likely provided a lot of fun and care to children throughout the world today. Should you have a Shining Stars toy, it is possible you could consider re-selling the item online, there is a big presence of these plush toys on Ebay.com.

While you can not purchase a cute plush toy and gain a code to buy your own star for less than $15 as was possible with ShiningStars.com, it is still possible to purchase a star from the International Star Registry. Visit StarRegistry.com to learn more about the process.