How to Stage Your Home With Color

Staging a home with color
©ColorBlind/Collection: Digital Vision/Getty Images

When you're ready to put your home up for sale, one of the first things you will need to do is to assess the condition of your home to see if it’s market-ready. Depending upon market conditions, your preparations may be as complex as remodeling a kitchen, or as simple as painting and cleaning your home. One of the easiest ways to prep your home for sale is with paint color. 

With the popularity of decorating shows and blogs, buyers now gravitate toward homes that have been decorated with color. Using paint color to stage your home is an insider secret that you can easily master. 

Staging Is More Than Choosing a Neutral Paint Color

Having the right colors in your home can position it above the competition in any market. While most people assume that painting the home’s interior white is the best option to appeal to all buyers, that’s not really true anymore. 

Here are some innovative tips for creating a color palette to help you stage your home. You can use these tips regardless of your home’s style, location, or age. You can also refine the color palette even further with styles that are specific to your region or neighborhood.

Stage Your Home Without Color Clutter

Reducing clutter is another easy step in getting your home ready for market, and that includes color clutter. You want the buyers to focus on your wonderful home, not that bright red foot stool that doesn’t match anything in the house. Pack away the items that slow the flow of your home or create color clutter.  To get started with your color clutter makeover, take a look at everything in your home with fresh eyes, or ask for feedback from a friend on colors and accessories that may seem tired or out of date. Maximizing the color impact of your home as you prepare it for sale doesn’t have to be expensive or difficult. 

Make Your Color Staging Plan

To get your home color-ready for sale, it's best to begin by creating a color palette. You will be referring to your palette often, so choose the method that works best for you. If you are short on time, creating a neutral color scheme can be a time-saver. In decorating, creating a color scheme is the first step to finding the right colors palette for your home. When you are staging a home, you can skip ahead to a color palette by using a color story, or simply work with the majority of colors already in place. 

How to Create a Staging Color Story

Creating a story is often the first step a designer or stager takes when preparing a color palette for staging. Home buyers often choose a home because of how they assume their life will be while living in the home. How a buyer feels in your home can be as important as the amenities the home offers. When creating your home's story, ask yourself: What image do you want to give buyers about living there? 

Appeal to Home Buyers With the Right Color Palette

If you want to convey a sense that your home is a peaceful place to recharge after a busy week, you would choose colors that are soothing, natural, and calm. A monochromatic color scheme is the most soothing choice for staging a home. If you want to instead convey that the house is perfect for an artistic and creative person, you could decorate with lively colors and artsy accessories. The secret is to use color to enhance your home's possibilities, not your own personal style. Creating a story for your home should take you thirty minutes or less. Buyers choose a home based on how they imagine their lives will be when they move in. Your job is to tell that story to the buyers so that they can see themselves living in your home.

Once you know your home's story, creating a color palette can be simple. A color palette can come from a Pinterest page, where you’ve collected inspirational photos for each room, a design board with photos and color swatches attached, or a file folder filled with clipped-out inspiration. Whichever style of inspiration you choose, be sure to label each item or sort them by rooms, to make it easier to choose paint, accessories, and furnishings. 

Creating an inspirational color palette based on a story is a fun and simple approach way to stage your home for sale. If you don't have a lot of time, you can make the process simple using a few basic color strategies in your home, like using one or two hues of neutral paint with pops of accent color throughout your home.