We have all heard the slogan "A Diamond is Forever", as well as know that diamonds can be very expensive. Usually associated with the diamond engagement rings, what is it that makes a diamond so unique and valuable in the word of gemstones?
Is it really all due to the very successful "A Diamond is Forever" advertising campaign launched in 1947 for De Beers? This diamond campaign is considered the most successful advertising campaign of the 20th century not only because of its memorability.
A simple and clever line, "A Diamond is Forever", aimed at the right target market quickly reached the goal of selling the large quantities of diamonds discovered almost overnight on De Beers South African mines.
As there is hardly a better way to advertise any commodity - especially an expensive one such as a diamond - than it being a symbol of love, fidelity, and commitment; the diamonds quickly became a powerful symbol of love.
What are the real properties of the diamond, though? Leaving aside the complex world of advertising (which is not always based on truth), what energetic qualities does the diamond have?
We know that all gemstones express specific energies and have been used since ancient times for various purposes, be it protection, healing, power, love, etc. What was the earliest use, or association, of the diamond stone?
What Is So Special About Diamonds?
The first clue of the power of diamond is in its name, which means unbreakable in ancient Greek. Because of the very strong bonding between its atoms, the diamond truly is the hardest known natural material; it has the hardness of 10 on the 1 to 10 Mohs scale of hardness.
As a comparison, the ruby and the sapphire have the hardness of 9 and the emerald is 8. (There are only four official precious stones - diamonds, rubies, emeralds, and sapphires.) So, yes, it does look like the diamond is forever!
The diamonds on the market today are both natural and synthetically made; it is very interesting to note that the natural diamonds are generally quite old, ranging from under 1 billion to 3.3 billion years old (according to Wikipedia). Given the fact that our planet Earth is 4.54 billion years old, the diamonds must carry a fascinating and very powerful energy indeed.
Where Do Diamonds Come From?
Almost half of the natural diamonds on the market comes from the diamond mines in Africa (both Southern and Central), with the other half being mined in Russia, Australia, Canada, Brazil, and India.
The notion of ethical diamonds (also called the blood-free diamonds, or cruelty-free diamonds) refers not only to diamonds obtained from war-free zones but also to diamonds that come from environmentally responsible sources.
What the Properties of Diamonds?
The diamond has many properties attributed to it - some of them fuelled by lore, and some scientifically proven. Here are the most popular diamond properties. Continue reading
The diamond has many properties attributed to it - some of them fuelled by lore, and some scientifically proven. Let's look into the most popular ones.
Strength. Diamonds are considered the hardest natural material on earth as they will resist breakage from a forceful interference and are practically impossible to scratch (except by another diamond!)
Diamonds are also considered very stable, meaning they do not react to most chemical ingredients. Of course, the brilliant radiance of a diamond adds a very powerful note to its invincible strength! This energy of strength is considered to benefit the one who wears the diamond often.
Protection. Diamonds are known to be excellent electrical insulators, which explains why, throughout centuries, wearing a diamond was considered to protect one from evil's eye, or negative energy attacking one from the outside.
As your personal energy is of electrical/magnetic nature, a diamond can shield/insulate your personal field and not allow any disturbing vibrations in.
It is interesting to note that diamonds were used for protection as early as 3rd century BC! A Chinese work of that era wonders at how foreigners wear diamonds in the belief that it wards off evil influences (source: Wikipedia).
Purity. Because of its structural integrity, or the strength of its lattice structure, a diamond rarely has any major intrusions that can change it or lower its value. When specific impurities or foreign substances are present, very often their presence increases the value of the diamond.
Such is the example of colored diamonds, the color being the result of a specific impurity/chemical presence in the diamond. The blue and pink diamonds are highly sought after, as well as the deep brown ones. The energy of purity is the one that is often associated with the diamond because of its innate integrity.
Of course, there are many other properties associated with the diamond, some quite esoteric and certainly hard to prove, such as the ability of diamonds to make one invincible or to keep one's love last forever.
Throughout the centuries and in many cultures, here are the qualities most often attributed to this beautiful stone.
- Strengthens and maintains harmony between partners
- Cleanses your energy
- Attracts good fortune
- Dispels fears
- Stimulates creativity
- Helps spiritual evolution
- Gives courage
- Clears mental pain
- Builds endurance
- Improves eyesight
The diamond is considered the birthstone of the astrological sign of Aries as it matches its energy strength, clarity of purpose and power.
What's the Best Way To Wear Diamonds?
As with any jewelry choice, especially when it comes to precious gemstone jewelry, the first thing to consider is one's budget, of course. The second criteria is to define the way you want to benefit from your diamond.
The most popular way to wear a diamond is a ring because diamonds take the daily wear and tear very well, so you can benefit from the energy of your diamonds very often. (By comparison, an emerald ring to wear daily will not be your best choice because emerald is not a hard stone.)
Diamond necklaces are also very beautiful and popular, as are the diamond earrings; you can often find them quite reasonably priced.
Of course, no matter which diamond jewelry piece you decide to go for, the 4 C's - Cut, Colour, Clarity, Carat - are the ones to understand before buying diamond jewelry. Add to the mix the fifth C (for Confidence) and you will enjoy a piece of jewelry that lasts forever.