The 7 Best Pillows to Buy in 2017

Shop for the best pillows you can buy right now made from down, foam, and more

It’s safe to say that finding a pillow that suits everyone’s needs is an impossible task. We all have our preferences when it comes to firmness, thickness, and even the type of material used it’s made of. While we’d love to say there’s a one-size-fits all solution, that just isn’t the case.

That said, there are several standouts in the field, including one that is a good choice for most people. Plus, if you already know what material you prefer or whether you’re a side or back sleeper, you can...MORE immediately narrow your shopping list. Here we’ve rouned up the best in several categories—from luxe ones filled with down to hypoallergenic ones that will keep those sneezes at bay, to inexpensive options that are perfect for filling decorative shams or stashing in the guest room. Here are the seven best pillows on the market right now.

  • 01 of 07

    Best Overall: Xtreme Comforts Hyperallergenic Bamboo Pillow

    Hypoallergenic Bamboo Pillow - Shredded Memory Foam With Kool-Flow Micro-Vented Bamboo Cover - Hypoallergenic and Dust Mite Resistant (Standard)
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    As we mentioned above, everyone sleeps differently, so it’s hard to choose a pillow that works for everyone the same way, but this one comes as close as you can get. The shredded memory foam allows the pillow to shape to your head and neck, no matter what position you settle into in your sleep. It’s also hypoallergenic, so if you suffer from allergies or asthma, you can rest easier with this pillow on your bed. And if you get hot at night, its Kool-Flow bamboo cover allows for greater...MORE ventilation, to keep your temperature regulated.

    Reviews have been overwhelmingly positive for this pillow. One customer described it as “smooshy—but in a good way,” and said it’s neither too firm nor too soft—Goldilocks would approve. People have also praised its cooling effect on warm nights. Most of the negative comments had to do with personal preference, with some saying it was too flat or that it wasn’t as firm or soft as they’d like. But overall, the majority of people who purchased this pillow were satisfied. The pillow is available in queen and king sizes in addition to standard.

  • 02 of 07

    Best Down-Filled: Royal Hotel’s Goose Down Pillow, Set of 2

    Royal Hotel's Down Pillow - 500 Thread Count 100% Cotton, Down, California Queen Size, Firm, Set of 2
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    Down pillows are a luxury that some people love and some people hate. If you invest in a quality one, it can last for years, and save you money in the long run on replacements. However, if you suffer from allergies, a down-filled pillow might not be the best option for you.

    Made from purified white goose down, this two-pillow set from Royal Hotel is a good choice if you’ve decided on down. It has a 500-thread-count Egyptian cotton cover that is soft and luxurious, which is a nice detail even...MORE though it will be covered by your pillowcase. One customer said it supports side sleeping well, but also feels great when sleeping on your back or stomach. Some have complained about the pillows not feeling plush enough, although one consumer said that once they fluffed them, it was a perfect pillow for them. 

  • 03 of 07

    Best Down-Alternative: Essence of Bamboo Pillow Platinum Edition

    Essence of Bamboo Pillow Platinum Edition - Premium Stay Cool Hypoallergenic Down Alternative Fiber Pillow with Bamboo Derived Rayon / Poly Cover - Designed and Filled in USA - Best Sleep Ever (Queen)
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    Down alternative pillows offer a luxurious and supportive feeling for a fraction of the price of an actual down pillow, they are also a better choice for anyone concerned about animal cruelty. The biggest differences are that they aren’t likely to last as long as a real down pillow and they won’t be quite as fluffy. Although that can be preferable for some sleepers. If you want the feeling of a down pillow, but suffer from allergies, a down-alternative version is definitely the right choice....MORE Plus, the majority of them are machine washable.

    This down alternative version satisfies all kinds of sleepers—back, side, and stomach. It also has the stay-cool bamboo cover and won’t go flat nearly as quickly as a down pillow. The majority of reviewers recommend this product, with many saying how soft it is—one likened it to a laying your head down on a cloud, which sounds ideal, unless of course you prefer a firm pillow.

  • 04 of 07

    Best Memory Foam: Shredded Memory Foam Pillow by Coop Home Goods

    Coop Home Goods - PREMIUM Adjustable Loft - Shredded Hypoallergenic CertiPUR-US Memory Foam Pillow with signature Ultra Tech washable removable cooling bamboo derived cover - Made in USA - QUEEN
    Courtesy of

    Need more support when you sleep at night? A memory foam pillow could be the answer. They mold better to your head, neck, and back, which makes it easier to switch positions during the night because it adjusts its height depending on whether you’re on your back, side, or stomach.

    This particular memory foam pillow is also hypoallergenic and has dust-mite-resistant technology, and it allows for more airflow to keep you cool at night. And just like the pillow above, this one was also compared to a...MORE cloud by a reviewer, although a self-adjusting one. One side sleeper said it wasn’t quite supportive enough, but reiterated it wasn’t a bad pillow—it just wasn’t the right one for them.

    Continue to 5 of 7 below.
  • 05 of 07

    Best for Allergy Sufferers: Ultimate Bamboo Hypoallergenic Down Alternative

    Ultimate Essence Of Bamboo Pillow - With Premium Bamboo Derived Rayon / Poly Cover and USA Made Hypoallergenic Down Alternative Poly Fiber Fill
    Courtesy of

    Sneezing a lot at night? It might have to do with your pillow. Perhaps it’s the down feathers you’re resting your head on, or maybe your pillow has collected a ton of dust mites which can even increase the weight of your pillow over time—yuck! To prevent allergies from disrupting a good night’s sleep, look for a down-alternative, hypoallergenic pillow like this one.

    The Ultimate Bamboo Pillow also comes with advanced cooling technology so you don't have to consistently search for the cool...MORE side of the pillow during the night. Customers have been satisfied with this pillow, raving about its softness and the fact that it retains its shape over time. This one is quite thick, though. So, if you like overstuffed, springy pillows, this one is for you. If you want something firmer, it’s best to keep looking.

  • 06 of 07

    Best Budget: Beautyrest Pillow, Extra Firm, Set of 2

    Beautyrest Extra Firm Pillow for Back & Side Sleeper, Two Pack, Queen Size
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    Pillows can be expensive but sometimes you don’t want to spend a lot. Perhaps you’re buying one for a guest room or want something to simply look nice in the decorative shams on your bed. With this Beautyrest two-pillow set, you get the best of both worlds—an inexpensive pillow that is perfectly comfortable to sleep on too. (Believe us, your houseguests will thank you.)

    If you like a firm pillow, this one is a great choice. It’s perfect for side-sleepers because of its extra-firmness. Made with...MORE pima cotton, it has a 300-thread-count cover and hypoallergenic polyester fill. One reviewer said it the most support she’s ever got from any pillow, while another clarified that the pillow is firm, but not hard or uncomfortable. Some have complained that it flattens out quickly, but if you don’t mind a flat pillow or fluffing it back up occasionally, it’s a great deal.  

  • 07 of 07

    Best Eco-Friendly: Zen Bamboo Shredded Memory Foam Pillow

    Zen Bamboo Shredded Memory Foam Pillow - Premium CertiPUR-US Memory Foam Pillow with Adjustable Loft and Washable Bamboo Cover - King
    Courtesy of

    Made with premium quality CertiPUR-US Certified Foam, you can rest assured this eco-friendly pillow from Zen Bamboo is manufactured with no toxic materials such as ozone depleters, flame retardants, heavy metals, and phthalates. Filled with shredded memory foam, the pillow is full and firm, but you can adjust based on your individual needs by simply removing some of the foam chips. A machine-washable bamboo blend cover is so smooth and soft you could even use it directly as a pillow case. The...MORE pillow is also hypoallergenic which means it’s great for those who suffer from allergies.

    An overwhelming majority of those who have purchased this product are extremely satisfied with it. Many have praised how comfy it is and love how you can adjust the firmness. Some people have said the memory foam has a weird smell at first but it goes away eventually. The manufacturer offers a 30-day satisfaction guarantee, so if you aren’t completely happy with it, you can return it for a full refund.

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