The 9 Best Pillows to Buy in 2018

Shop for the best pillows you can buy right now made from down, foam and more

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It’s safe to say that finding a pillow that suits everyone’s needs is an impossible task. We all have our preferences when it comes to firmness, thickness, and even the type of material used it’s made of. While we’d love to say there’s a one-size-fits all solution, that just isn’t the case.

That said, there are several standouts in the field, including one that is a good choice for most people. Plus, if you already know what material you prefer or whether you’re a side or back sleeper, you can immediately narrow your shopping list. Here we’ve rouned up the best in several categories—from luxe ones filled with down to hypoallergenic ones that will keep those sneezes at bay, to inexpensive options that are perfect for filling decorative shams or stashing in the guest room. Here are the seven best pillows on the market right now.


  • 01 of 09

    Best Overall: Xtreme Comforts Hyperallergenic Bamboo Pillow

    Hypoallergenic Bamboo Pillow - Shredded Memory Foam With Kool-Flow Micro-Vented Bamboo Cover - Hypoallergenic and Dust Mite Resistant (Standard)
    Courtesy of

    As we mentioned above, everyone sleeps differently, so it’s hard to choose a pillow that works for everyone the same way, but this one comes as close as you can get. The shredded memory foam allows the pillow to shape to your head and neck, no matter what position you settle into in your sleep. It’s also hypoallergenic, so if you suffer from allergies or asthma, you can rest easier with this pillow on your bed. And if you get hot at night, its Kool-Flow bamboo cover allows for greater ventilation, to keep your temperature regulated.

    Reviews have been overwhelmingly positive for this pillow. One customer described it as “smooshy—but in a good way,” and said it’s neither too firm nor too soft—Goldilocks would approve. People have also praised its cooling effect on warm nights. Most of the negative comments had to do with personal preference, with some saying it was too flat or that it wasn’t as firm or soft as they’d like. But overall, the majority of people who purchased this pillow were satisfied. The pillow is available in queen and king sizes in addition to standard.

  • 02 of 09

    Best for Neck Pain: Casper Bed Pillow

    Courtesy of Target

    Neck pain is an all too common problem. And when it comes time to hit the sheets the first thing you want is relief from a long day, because no one wants to wake up with a stiff neck in the morning. The Casper pillow has taken all of this into consideration when designing this pillow by offering customers with a supportive pillow that also feels soft to the touch. It has an inner layer which offers support while the outer gives you the fluff that you crave. The all cotton cover also keeps you cool throughout the night (a complaint many people have). 

    The pillow works for all sleep positions and it is advised to fluff the pillow daily to give you the support you need. Reviewers can't give this high enough praises from customers who tried many other competitors to finally find the right fit, to those who liken it to sleeping on a cloud. 

  • 03 of 09

    Best Memory Foam: Shredded Memory Foam Pillow by Coop Home Goods

    Coop Home Goods - PREMIUM Adjustable Loft - Shredded Hypoallergenic CertiPUR-US Memory Foam Pillow with signature Ultra Tech washable removable cooling bamboo derived cover - Made in USA - QUEEN
    Courtesy of

    Need more support when you sleep at night? A memory foam pillow could be the answer. They mold better to your head, neck, and back, which makes it easier to switch positions during the night because it adjusts its height depending on whether you’re on your back, side, or stomach.

    This particular memory foam pillow is also hypoallergenic and has dust-mite-resistant technology, and it allows for more airflow to keep you cool at night. And just like the pillow above, this one was also compared to a cloud by a reviewer, although a self-adjusting one. One side sleeper said it wasn’t quite supportive enough, but reiterated it wasn’t a bad pillow—it just wasn’t the right one for them.

    Want to take a look at some other options? See our guide to the best memory foam pillows

  • 04 of 09

    Best Down-Filled: Royal Hotel’s Goose Down Pillow, Set of 2

    Royal Hotel's Down Pillow - 500 Thread Count 100% Cotton, Down, California Queen Size, Firm, Set of 2
    Courtesy of

    Down pillows are a luxury that some people love and some people hate. If you invest in a quality one, it can last for years, and save you money in the long run on replacements. However, if you suffer from allergies, a down-filled pillow might not be the best option for you.

    Made from purified white goose down, this two-pillow set from Royal Hotel is a good choice if you’ve decided on down. It has a 500-thread-count Egyptian cotton cover that is soft and luxurious, which is a nice detail even though it will be covered by your pillowcase. One customer said it supports side sleeping well, but also feels great when sleeping on your back or stomach. Some have complained about the pillows not feeling plush enough, although one consumer said that once they fluffed them, it was a perfect pillow for them. 

    Continue to 5 of 9 below.
  • 05 of 09

    Best Down Alternative: LANGRIA Down Alternative Bed Pillows

    If you’re allergic to down, follow a vegan lifestyle or simply want the luxurious experience of a feather pillow at a more affordable price, you’ll love the LANGRIA Down Alternative Bed Pillows. These pillows, which come in packs of two, are just as comfortable as real down pillows, but you can get them without breaking the bank.

    The LANGRIA Down Alternative Bed Pillows have 100% cotton shells that are filled with a polyester fiberfill that mimics down. The pillows are breathable and hypoallergenic, so you won’t be sniffling and sneezing while you’re trying to sleep. The pillow shells have a 233 thread count, and the edges are double stitched to prevent loose threads or the fill from coming out.

    Reviewers have great things to say about these LANGRIA pillows, writing that they fluff back up easily and provide generous support. Before you buy, note that the pillow comes vacuum sealed, so you’ll have to fluff them up a bit before first use. Otherwise, these pillows are a comfortable and affordable down alternative that your family is sure to love.

  • 06 of 09

    Best All Position Sleeper: Wayfair Basics Gel Fiber Pillow

    Courtesy of Wayfair

    Some people sleep every which way so finding a pillow that conforms to those who toss around a bit each night can be challenging. This Wayfair basics is filled with gel-coated microfibers which are a down-alternative that still offer a traditional feel. The cover is made of 50% cotton and 50% tencel so it will keep any hot sleeper cool at night.

    Reviewers note that this gives lots of neck and shoulder support for a softer feel pillow and it is comfortable ​no matter which position they sleep at night. 

    Want to take a look at some other options? See our guide to the best pillow for combination sleepers

  • 07 of 09

    Best for Allergy Sufferers: Ultimate Bamboo Hypoallergenic Down Alternative

    Ultimate Essence Of Bamboo Pillow - With Premium Bamboo Derived Rayon / Poly Cover and USA Made Hypoallergenic Down Alternative Poly Fiber Fill
    Courtesy of

    Sneezing a lot at night? It might have to do with your pillow. Perhaps it’s the down feathers you’re resting your head on, or maybe your pillow has collected a ton of dust mites which can even increase the weight of your pillow over time—yuck! To prevent allergies from disrupting a good night’s sleep, look for a down-alternative, hypoallergenic pillow like this one.

    The Ultimate Bamboo Pillow also comes with advanced cooling technology so you don't have to consistently search for the cool side of the pillow during the night. Customers have been satisfied with this pillow, raving about its softness and the fact that it retains its shape over time. This one is quite thick, though. So, if you like overstuffed, springy pillows, this one is for you. If you want something firmer, it’s best to keep looking.

  • 08 of 09

    Best Budget: Overfilled Pillow - Room Essentials

    Pillows can be expensive but sometimes you don’t want to spend a lot. Perhaps you’re buying one for a guest room or want something to simply look nice in the decorative shams on your bed. That is when the Room Essentials Overfilled Pillow pillow comes into play. At this very low price you'll get a very fluffy pillow that is suitable for back and side sleepers.

    Reviewers love the price and overall support the pillow offers, and note its shape has held up over time. This pillow fits standard size shams. With the low price, you'll be sure to get a few years worth of comfort out of this purchase. 

    Continue to 9 of 9 below.
  • 09 of 09

    Best for Side Sleepers: Isotonic® Indulgence™ Side Sleeper Pillow

    Isotonic® Indulgence™ Side Sleeper Pillow
    Courtesy of Bed Bath and Beyond

    Side sleepers, rejoice! There’s finally a pillow designed specifically for your needs. The Isotonic® Indulgence™ Side Sleeper Pillow has a unique design, including 2-inch gusseting, that will support the side of your head as you sleep. While the price point is a little higher than other pillows, the glowing reviews of the Side Sleeper Pillow point to the fact that it’s a worthwhile investment.

    The Isotonic® Indulgence™ Side Sleeper Pillow comes in two sizes, queen and king, and each has a 100% cotton shell, filled with a polyester fiber down-alternative fill. This special filling is soft enough to cradle your head but supportive enough to allow you to comfortably sleep on your side. The outer pillow cover has a 500 thread count, and it can be removed and machine washed for convenience.

    Reviewers say these pillows stay cool throughout the night and retain their shape nicely. Plus, there’s a 15-year manufacturer’s warranty, so you know you’ll get your money’s worth out of this pillow!

    Want to take a look at some other options? See our guide to the best pillows for combination sleepers.