The Great Indoors: How to Keep Cozy This Winter

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Young family enjoying their living room with the Blueair Auto Filter

There’s a reason winter feels longer than any other season. Being cooped up inside for month after freezing month quickly grows tedious, especially this year when opportunities and events outside your home are severely limited. But that doesn’t mean you have to give in to the monotony. Treat this winter as an excuse to transform your home into a cozy safe haven. 

A home makeover might seem like a daunting project, but there are simple and subtle ways to make every room feel fresh. Even the smallest decor adjustments and additions can go a long way in keeping everyone upbeat until spring rolls around. There’s a lot of chaos happening in the outside world this year; counter it by cozying up your home. Here are some of our tried-and-true strategies. 

Keep It Clean

A little bit of clutter can add to the cozy vibes, so don’t worry about leaving a book open on the couch or not immediately putting your empty coffee mug into the dishwasher. When we advise you to keep it clean, we’re talking about the actual air quality in your home. Because your home can’t qualify as a safe haven if the air isn’t actually safe. That’s why the first step in this journey should be picking up an effective—but still stylish—air purifier. 

The Blueair Blue Pure 311 Auto is the obvious choice. It removes airborne particles like bacteria, viruses*, pollen, dander and more with one press of a button. No need to worry over it the way you would a crackling fire or long-simmering stew. When the one-touch Auto mode is enabled, the device automatically adjusts fan speed based on real-time conditions reported by the integrated particle sensor. 

The LED display will even change colors to indicate air quality. So one glance at the screen will let you know it’s ok to take a deep breath and relax inside. 

Bring the Brightness

In most places, it gets pretty dreary outside during the winter. It can feel as though the sun disappears for days—sometimes even weeks or months, depending on where you live—meaning that it’s up to you to bring the brightness to your home. This doesn’t need to be as extreme as repainting every room in your home—although that is a home improvement project in which the whole family can participate. But simply adding colorful accents like funky throw pillows, fuzzy blankets and eye-catching new artwork can give your home new life when it needs it most. 

Every object in your home is a chance to add some color. Even something as functional as your air purifier can provide some brightness, since you can change up the fabric pre-filter color on your Blue Pure 311 Auto. While other household essentials probably don’t also come in five colors inspired by the natural landscapes of Scandinavia, it’s a reminder that the subtlest details can have a major impact on your family’s energy and mood. 

Create Cozy Zones

The Blueair Blue Pure 311 Auto is one example of sleek Scandinavian design. Embrace another concept from the region: Hygge. The word has its roots in Danish and Norwegian, and it’s all about creating cozy spaces in your home where you can go to read or relax. While it’s not really possible to go kick back in a coffee shop or library this year, hygge is one way to recreate that kind of environment at home. 

It’s also manageable because it can be as simple as reimagining one corner of a single room. For instance, you can drape a thick cable-knit blanket over a comfortable recliner, place a candle and cup of hot cocoa on the nearest end table, and you’ll have your very own hygge space in your living room. Completing the look with the Blueair Blue Pure 311 Auto would also be a nice touch, but as long as you have it somewhere in the room, you can curl up knowing that your cozy space has clean air.