Tide Simply Clean & Fresh Product Review

Tide Simply Clean Product Review
Courtesy of Tide

Tide Laundry Detergent has been a mainstay in laundry rooms all across America for decades. If you are used to seeing the Tide bullseye logo on an iconic orange bottle, don't think you are going colorblind when you see that same logo on a bright yellow bottle. Meet Procter & Gamble's Tide Simply Clean & Fresh available in liquid and pod formats.

Tide Simply Clean & Fresh was introduced by P&G in February 2014 as a lower-priced laundry detergent alternative to Tide as a way to boost sagging corporate sales during a tough economy. The lower-priced Tide version is aimed at the value-minded shopper who usually bypasses premium brands in favor of generic or less expensive store house-brand cleaning products and laundry detergents.

Tide Simply Clean & Fresh Laundry Detergent

Tide Simply Clean & Fresh is a liquid laundry detergent that is safe for all washable fabrics and can be used in both standard and high-efficiency washers at any water temperature (cold, warm or hot). The product is biodegradable and safe to use with septic systems.

Label Listed Product Ingredients:

  • Surfactants (anionic and nonionic)
  • Enzymes

Full Product Ingredient List:

  • water - process aid
  • alcohol ethoxylate sulfate - surfactant
  • borax - enzyme stabilizer, captures soil
  • sodium formate - process aid
  • propylene glycol - process aid
  • linear alkylbenzene sulfonate sodium/MEA salts - surfactant
  • MEA and sodium salts of citric acid - surfactant
  • diethylene glycol - process aid, captures soil
  • ethanol - process aid
  • alcohol sulfate - surfactant
  • lauramine oxide - surfactant
  • fragrance
  • pentasodium pentetate - captures soil
  • sodium fatty acids - surfactant
  • polyethyleneimine ethoxylate - polymer
  • calcium diformate - process aid
  • fluorescent brightener - brightener
  • ethanolamine - process aid
  • Liquitint™ dye - colorant
  • dimethicone and silicone polymers - process aid


Tide Simply Clean & Fresh is now available in six formulas. Five are offered as liquids only, however, Tide Simply Plus Oxi is available in liquid to Tide Pods formats.

Tide Simply Clean & Fresh laundry detergent, the original offering, comes in three scents: Refreshing Breeze, Daybreak Fresh, and Berry Blossom. Bottles are available in five sizes. Each bottle is recyclable and contains 25 percent or more post-consumer recycled plastic.

Tide Simply Plus Oxi is available four liquid bottle sizes and four POD packet sizes. The product ingredients are virtually the same as the original formula with a boost of additional brightening ingredients.

Tide Simply Odor Rescue comes in Fresh Linen Scent and incorporates an odor-trapping technology. It is available in four bottle sizes.

For those with sensitive skin, there are Tide Simply Clean & Sensitive that contains no dyes. Studies have shown that artificial dyes are the leading culprit in laundry detergent skin irritation issues. It does contain fragrances in a Cool Cotton scent.

Tide Simply Free & Sensitive has no added dyes or perfumes.

Product Review and Laundry Recommendations

Original Tide Simply Clean & Fresh was tested in a home laundry situation using hot, warm, and cold water along with muslin squares that were prestained with grass, mud, ketchup, and cooking oil.

For loads of lightly soiled items, the clothes came out clean and with no odors. The perfumed scent was more pronounced than regular Tide. For clothes that had food, oil, and heavy dirt stains and the test muslin squares, the results were not as good. Traces of the stains remained, especially the oil and mud stains. Even after pretreating with a bit of the Tide Simply Clean & Fresh liquid, traces of stains were still left on the clothes and squares.

Tide Simply Clean & Fresh does not contain the enzymes (none are listed in the official P&G product listing online) and quantity of stain fighters that you will find in the original Tide formula and does not perform nearly as well.

To save money, use it as an alternative for lightly soiled clothes instead of a more expensive heavy-duty detergent. Specific stains can be pretreated with a stain remover. For clothes that have lots of soil or are sweaty with lots of body soil, use a premium, heavy-duty detergent (Original Tide and Persil are considered heavy-duty). You'll have cleaner clothes, avoid the need to rewash clothes, and save time. It's worth the money spent.

Tide Laundry Detergent and P&G

Tide, manufactured by Procter and Gamble, has remained a market leader for decades with the formula, packaging, and advertising changing to meet the demands of the marketplace.

To meet consumers' diverse laundry needs, Tide offers a variety of products including the Tide Plus Collection, Tide Pods, Tide Rescue stain remover, Tide high efficiency (he), and 2X Ultra Tide liquid, as well as, Tide To Go stain remover.

P&G serves billions of customers in countries around the world with a huge portfolio of brands including Pampers, Ariel, Gain, Pantene, Bounce, Bounty, Dawn, Charmin, Downy, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Gillette, Braun, Fusion, and Febreze.

Disclosure: Review samples were provided by the manufacturer. For more information, please see our Ethics Policy.

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  1. Tide Simply Clean and Fresh Refreshing Breeze Scent Laundry Liquid Detergent 16 loads 25 fl oz. Proctor & Gamble