Search engine evaluation is a lucrative way to earn money from home, but it is not easy to get a foothold in this business. Projects usually involve examining and analyzing advertising content, images and text and then reporting in writing on specific aspects of the ads.
What You Need to Know About Web Search Evaluator Jobs
Search engines are run by complicated algorithms, but search engines are used by people.
So search engine companies periodically need human beings to check up on search results. The job of search evaluation is typically a work-at-home position that goes by many names—search evaluator, internet assessor, ads quality rater or internet judge.
Whatever you call these positions, companies need people to do them. Google calls the jobs "ads quality rater." This is one of only a few home-based Google opportunities. Other companies also hire for search evaluation positions, and many of them also work for Google.
Search engine evaluators give feedback to ensure that internet search results are comprehensive, accurate and timely, and that they are spam-free and relevant to the searcher's intent. In essence, they are the human check on the complicated algorithms that search engines run.
To do this, the search engine evaluator must be familiar with the language and the culture of the local search engine user.
These positions are a form of localization, so typically they are bilingual positions, but there are some openings for English-only search evaluators. A college degree is often required or at least desired. Typically the jobs are part-time, which may be on an independent contractor basis or as a temporary employee.
Where to Find Web Search Evaluator Jobs
The freelance search evaluators at Appen must be native speakers of the language in which they are working, be knowledgeable about the internet, and be familiar with a wide variety of online news sources. Independent contractors in these positions work four to five hours per weekday. Many freelance positions require fluency in one of the more than 120 languages and dialects Appen offers its clients. Applicants review qualification material and take a series of exams over a one to three week period.
Google calls its search evaluators “ads quality raters.” This is one of the only work-at-home positions the internet giant offers, and it doesn't hire for it directly—the hiring is done through outside employment agencies. The position requires an extensive knowledge of local culture and fluency in the local language. Applicants need excellent communication skills, web analytic capabilities, and a college degree or the equivalent in experience.
Leapforce specializes in hiring work-at-home search engine evaluators, search quality judges and map quality analysts, many of whom perform work for Google. The company hires both English-only and bilingual workers.
The company's search engine evaluators conduct research, evaluate results and provide feedback to the company. Applicants must have excellent web research skills and analytical abilities, a university degree or equivalent experience, and have a broad range of interests with specific areas of expertise a plus. Candidates must study supplied study materials and pass a three-part qualification exam.
Lionbridge is a global localization company that has what it terms internet assessor jobs as well as several other similar jobs in its crowdsourcing division. The company uses thousands of work-at-home independent contractors for specific work. These positions include:
- Internet assessors who evaluate results of a web search
- Social media search consultants who express opinions on the quality of content
- Internet judges, which are similar to internet assessors
- Online maps specialist who evaluate and improve online mapping software
Openings are listed at the company website, and applicants take an online assessment to demonstrate their ability to perform the required services.
ZeroChaos recruits people who have lived in-country and are fluent in a language but does not hire foreign native speakers to evaluate web search results. Its evaluators need to have proficiency English skills to interface with English-based software. It only employs people in the United States. An ad quality rater reports and tracks visual quality and content accuracy of Google advertisement. They provide feedback and analysis to Google. College-level fluency in English is required. The company hires work-from-home ad quality raters as temporary employees.