Xochitl Gonzalez

Xochitl Gonzalez has a background in event coordination, management, and marketing. She co-founded a company that provides event and wedding planning.


  • Crafted dream weddings for couples for more than 15 years at the firm she co-founded, AaB Creates
  • Offers advice to brides of all budgets via the blog Always a Blogsmaid


Xochitl Gonzalez was a writer for The Spruce covering planning and designing weddings. She currently works in higher education and has worked as a strategic consultant, marketer, and writer co-founding three unique businesses and brands. 

Gonzalez crafted dream weddings for couples for more than 15 years at the events coordination firm she co-founded, AaB Creates. AaB Creates is a luxury event production firm hosting unique social events and excursions with budgets ranging from $350K-1.2M. 

Gonzalez has been planning and designing weddings of all shapes and sizes founding AaB Creates. The two women wanted to open a firm that catered to creative couples seeking to host totally unique weddings that reflected their personalities. They have since guided over 200 couples down the aisle and their work has been featured in over 100 publications as well as on the Style Network, MTV, and The Insider.

Realizing that not every couple can afford the services of a top planner, Gonzalez has been offering advice to brides of all budgets via the blog Always a Blogsmaid and as an occasional etiquette expert for The Huffington Post. In addition to her writing about weddings, she is frequently called upon for speaking engagements and educational events for brides to be as well as wedding professionals.


Gonzalez earned an M.A. in program, arts administration from the Steinhardt School at New York University.

Gonzalez earned a Bachelor of Arts at Brown University, where she studied art history and sculpture.   

Expertise: Weddings, Event planning
Education: Brown University, New York University
Location: Brooklyn, New York

About The Spruce

The Spruce, a Dotdash brand, is a new kind of home website offering practical, real-life tips and inspiration to help you create your best home. The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts collectively reach 30 million people each month.

For more than 20 years, Dotdash brands have been helping people find answers, solve problems, and get inspired. We are one of the top-20 largest content publishers on the Internet according to comScore, a leading Internet measurement company, and reach more than 30% of the U.S. population every month. Our brands collectively have won more than 20 industry awards in the last year alone and, most recently, Dotdash was named Publisher of the Year by Digiday, a leading industry publication.

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